CHARLES WARE’S MORRIS MINOR CENTRE LOCATION 20 Clothier Rd Brislington Bristol BS4 5PS Office / Car Sales Enquiries 0117 3003754 Parts 0117 3003753 Fax all departments 0117 3003769 morrisminor.org.uk morris.minor @ukonline.co.uk M4 South Wales M5 Gloucester A38 Gloucester Midlands M5 Exeter South West M5/J15. M4/J20 J16 J17 A38 M4/J19 A4018 M4 Bath/London Central M32/J1 Area J2 M32 A4174 Ring Road J3 A4320 A420 Temple Meads Clothier Road Emery Road Park &Ride A4 Bath A38 Bridgwater A37 Wells/South West Approx.2 miles South West A4174 Bristol Airport 3.2 Kms L N Birmingham Cardiff London Bristol Approx.100 miles 160 Kms MEDIA COVERAGE The Centre was founded in 1979 1976. Without it’s innovative and ITV News pioneering work in creating a life Thames TV. Afternoon Plus support system for Morris Minors, ITV. Wheels there would now be very few left 1981 BBC Radio 4. Today. Since 1976 it has featured BBC TV Bristol. Points West in the following newspapers BBC TV. Blue Peter and magazines: HTV News 1983/84 Autocar BBC TV Breakfast Time Bath Evening Chronicle BBC Radio Wales Birmingham Evening Post BBC Radio Scotland Country Living Magazine BBC Channel 4 Classic Car Mechanics ITV. Car Programme The Daily Telegraph BBC Radio1 The Daily Mirror BBC Radio Bristol The Daily Express BBC Radio 2. John Dunn The Daily Mail 1985 Elle Magazine BBC Radio 4. Today Evening Standard (London) BBC Radio Nottingham The Financial Times 1986 The Guardian HTV News The Motor Trader BBC TV. Top Gear. Motor Trade Executive BBC TV Bristol. Points West Medeconomics 1987 The Observer CNN News USA The Observer Colour Magazine CNN News Europe Practical Classics 1988 The Sunday Telegraph ITN News at 10 She Magazine BBC TV. 6 o’clock News The Sun BBC Radio 4. PM News The Sunday Mirror BBC Radio 4. Documentary The Sunday Times featuring the Morris Minor The Times BBC Radio Swansea The Telegraph Magazine 1989 Today TV AM Time Out HTV News Thoroughbred and Classic Car BBC Radio Bristol Western Daily Press 1991-5 Wolverhampton Express BBC TV 2. Perpetual Motion and Star ITV. The Business Man, the The Yorkshire Post Buddhist and the Morris Minor Plus other magazines and ITV News newspapers around the world. BBC TV. News BBC Radio 1. Breakfast Time Radio and TV coverage... BBC World Service there have been mentions BBC Radio 4 on the radio and television we BBC Radio 1 have missed, but these are the BBC Radio 4. Midweek with main programmes in which the Libby Purves. Centre has featured: Plus many local radio stations 1977 throughout the UK and many BBC TV. Pebble Mill at One. others since, which we have BBC TV Bristol. Points West. not listed. 1978 BBC Radio 4. Today. In addition over the last 12 BBC Radio Bristol years we have had several media Radio Melbourne, Australia references every year HTV News BBC TV Bristol. Points West. DURABLE CAR OWNERSHIP Durable Car Ownership means can be compared with the quite simply running a long conservation of traditionally built term car which suffers nominal and well designed old buildings. financial depreciation and is It is pointless wasting money labour intensive to construct and pulling down and replacing a maintain. While at the same time well designed old house if it can costing at least one third less per be gently adapted to modern use mile to run than a modern car, and subsequently maintained. built in a modern state of the art It has been shown that a short factory using a minimum number term approach to building is very of people to construct it. expensive in the long term, the structural failure of the ‘system ‘Durable Car Ownership’ the built’ high rise buildings in the book written by Charles Ware, 1960’s proves the point. the founder of the Morris Minor Centre, shows quite conclusively Our ‘Series 3’ adaptions show why it is possible to achieve this how modest updates to the huge saving running a Durable Minor’s original mechanical Car as against a capital intensive specifications can make it a lot planned obsolescent modern more efficient and usable in car, just because it is contrary to todays driving conditions. It can todays manufacturing practices. be compared with the installation of central heating in an old house This practical philosophy has formerly heated by coal fires. guided Charles Ware’s Centre since it’s foundation in 1976 The most important aspect of and shown thousands of Morris Durable Car Ownership is that it Minor owners how they can allows owners the option to spend save many thousands of pounds money on a programme to suit over the years by avoiding the their needs. Starting with an old financial depreciation trap which run down car it is possible to pay is at the heart of modern car for dealing with the ‘dry rot and manufacturing, driven as it is by rising damp’ and not on superficial rapid change for the sake of it cosmetics. Like an old house it rather than quietly building on doesn’t have to be like a ‘new pin’ the past. This approach leads to in order to be safe and functional. steep financial depreciation as The owner of an ageing modern supercession makes modern car does not have this option. cars less desirable and more Once the rust is bubbling through difficult and expensive to maintain. the seams it has to be scrapped Essentially the practice of and the endless problem of finding Durable Morris Minor ownership a new car begins again. Comparative running costs per mile Modern high-tech small car Durable car Morris Minor Overall cost average 24p per mile Overall cost average 13p per mile Tax and insurance Finance Maintenance Petrol Petrol Maintenance Tax and insurance Overall financial depreciation Economic benefits Our labour intensive joint Sri Lanka/UK manufacturing company is cost effective and economically beneficial to this developing country. The submission backed by the following information shows the logical benefits of Durable over modern mass production methods. Energy and resources The components for durable Green Apple Award 2003 and modern cars use the same During November 2003 at the level of energy and resources House of Commons we were in their production but during presented with a prestigious the minimum 40 years life of a National Green Apple Award for durable car, 3 or 4 modern cars our environmental contribution will have been scrapped. to the motor industry by the A waste of resources. Minister for Trade and Industry, In the assembly process, a Patricia Hewett. durable car is put together by Our philosophy and practice simple hands-on jigs, using of Durable Car ownership over very little non- human energy. the last 30 years shows that by The modern automated following our programme a manufacturing and assembly Morris Minor is cheaper to process is largely dependent on own and uses a fraction of the the high use of energy and is resources consumed during continually re - inventing itself. the life cycle of a modern car. A waste of energy. A Morris Minor is logically the Financial depreciation greenest car on the planet. The speed of the financial The synopsis of our radical depreciation cycle determines submission for the award... the useful economic life of a modern mass produced car. Durable Car Ownership The constant fashion driven project aim and achievements: research and development We can demonstrate that programmes that automated labour intensive manufacturing production needs are so capital and maintenance offers the intensive that high volume consumer many financial and production is vital to maintain environmental advantages over manufacturers profitability. automated mass produced For some years, real demand modern car ownership. for new cars has been saturated, Energy and natural resources. so in order to keep production A durable car consumes about levels as high as possible, the 20% of the resources used in bottom end replacement market modern car production. has been accelerated through a lethal combination of financial Financial depreciation depreciation value engineering A durable car might depreciate and fashion. by 10% over ten years. A modern car 85% over the same period. Cars are now better made but value engineering (planned Employment obsolescence) is still an essential Labour intensive manufacturing part of the life span of a car. maximises the use of skilled Why make long - life components labour. Modern automated when the useful economic life of manufacturing systems minimise a car is 10 to 12 years and its the use of labour. value has fallen by 85%. A minor Running costs accident or component failure Owning a durable car costs costing more than the value of at least 30% less overall than the car leads to its junking. running its modern equivalent. Fashion now dominates the marketing and manufacturing of Sri Lanka cars and the constant updating Using the relative values of of the latest model ensures the pound and the rupee, a that a relatively new model is panel, which would normally undesirable in a very short time. take a few minutes to make on The pressure on the consumer a modern press in the UK can to constantly trade upwards be manually formed in Sri Lanka is built into the process and the in four hours and still allows the length of the car's life is as short part to be viable commercially as the market place will accept. in the UK, whilst creating well The result of this throwaway paid skilled jobs in Sri Lanka. philosophy is that the consumer These jobs do not threaten UK is obliged to pay the high costs employment.