TALENT BROADCAST BRANDS COMPANY 3 OVERVIEW The Sports Group is Australia’s leading boutique sports agency. TALENT We place talent, brands and broadcasters at the heart of everything we do and provide solutions driven by experience and innovation, delivered with integrity. BROADCAST BRANDS WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au COMPANY 4 EXECUTIVES Rod Read • Career at the forefront of sports Association, Swimming Australia Limited Director marketing and broadcast in Australia for and the PGA Tour of Australasia. over 30 years. • Negotiated television rights broadcast • Brokered ground breaking commercial deals on behalf of Swimming Australia sponsorship deals including Ford and the Limited, the Commonwealth Games, Australian Open Tennis. World Gymnastics Championships and • Launched and event-managed Ski and Snowboard Australia. professional golf and tennis events in the • Provided consultancy to FOXTEL and USA, Asia and Australia. subsequently to News Corporation as • Former head of Sports Sales and sports broadcast has transitioned into the Marketing at the Seven Network working digital era. Major projects included the extensively in commercial programs in FOXTEL multi-platform coverage of the the sports of AFL, Rugby, Tennis, Golf, Vancouver 2010 Olympic Winter Games Motorsport and the Olympic Games. and the London 2012 Olympic Games. • Appointed Consultant General Manager • Extensive experience in assisting sports of Sales and Marketing for SOCOG, the bodies fulfil their commercial potential Organising Committee for the Sydney having served as an advisor and agent 2000 Olympic Games. of the PGA Tour, Tournament Director of • CEO of Sports Marketing and Management the NSW Open Tennis Championship; as a during which time the company was the Director of Ski and Snowboard Australia, appointed sales and marketing agency and of the Olympic Winter Institute of for the Australian Olympic Committee, Australia (OWIA). Australian Commonwealth Games WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au COMPANY 5 EXECUTIVES Mark Jones • Career immersed in sports sponsorship, • Significant operation and expertise at Director sports marketing and talent the intersection of commercial brands representation for over 15 years. and sponsors, sports broadcasters and • Significant client-side sponsorship elite sporting talent and ambassadors. management and events experience • Negotiated some of the most lucrative including as Sponsorship and Partnership and creative sports marketing campaigns Manager at Nationwide News/News and athlete contracts in Australian sport Limited. • Operated in a commercial aspect in each • Managed broad sponsorship portfolios in and every Olympic Games since Sydney sport, enterainment, the arts and cause- 2000. related platforms. • A passionate and caring advocate for the • Regarded as one of the leading sports rights and welfare of elite athletes and talent managers in Australia having their support networks. worked with the very elite of Australia’s high profile and ‘commercially successful’ sporting talent, including: Daniel Ricciardo, Ian Thorpe, Cadel Evans, Torah Bright, Marcos Ambrose, Dante Exum, Shane Watson, James Magnussen, Sally Fitzgibbons, Geoff Huegill, Steve Hooker, Lucas Neill, John Aloisi, Libby Trickett and George Smith. WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au TALENT 6 MANAGEMENT One of the cornerstones of • Contract servicing including management The Sports Group business is of rights and benefits, licensing and intellectual property the personal, contractual and • Media announcements and PR executions commercial management of high • Broadcast and keynote speaking profile, professional sportspeople. opportunities • Digital platform consultation (social The Sports Group is a full service agency, with media, website) management responsibility and accountability • VIP event attendance for the following key outputs: • Social responsibility programs - partnership establishment and fulfilment • Schedule planning • Competition and high performance We provide best-in-market support to consultation contracted athletes and coaches to maximise • Relationship management with key commercial outcomes through informed stakeholders of influence industry knowledge, expert negotiation, • Travel and accommodation services committed output and outstanding networks. • Legal and financial services advice and implementation The Sports Group operates at the highest • Education and vocational advice and levels of sports marketing and sponsorship support internationally with an esteemed roster of • Commercial sponsorship identification, athlete and coahing talent. negotiation and fulfilment WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au THE SPORTS GROUP 7 TALENT ROSTER TALENT MOTORSPORT BASKETBALL TENNIS ATHLETICS SWIMMING DANIEL RICCIARDO DANTE EXUM DYLAN ALCOTT ELLA NELSON JAMES MAGNUSSEN SNOWBOARDING NETBALL RUGBY UNION RETIRED CHAMPIONS SCOTTY JAMES KIMBERLEY RAVAILLION GEORGE SMITH MATTHEW MITCHAM PAIGE HADLEY ANDREW SMITH STEVE HOOKER KATE MOLONEY JORDY REID GEOFF HUEGILL MOʼONIA GERRARD ELLIA GREEN CHRISTIAN SPRENGER WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au “In sport, athletic achievement doesn’t always translate neatly to marketability - but for Daniel, there is no question that his success and popularity on the Formula 1 track is matched in a commercial DANIEL context.” 8 RICCIARDO Mark Jones, Director The Sports Group DANIEL RICCIARDO - FORMULA ONE Formula One Race Record Major Awards and Recognition What they said... globally. 2015 • Laureus Sports Awards - Breakthrough “Daniel Ricciardo is the real deal. He will be 18 4 Performance of the Year Formula One world champion and he will do CAREER PODIUMS RACE WINS that with style and he’ll do that with class and all of the values that Australians bring to sport and you are going to be so proud...you will be (so proud).” David Coulthard - Former British Formula One Racing Driver 1st 1st 1st 1st 2016 2014 2014 2014 2014 “Anyone who didn’t rate Daniel Ricciardo their MALAYSIAN GP BELGIAN GP HUNGARIAN GP CANADIAN GP • Trofeo Bandini Award driver of 2014 wasn’t paying attention. The • GQ Sportsman of the Year Australian set up camp in a team in which every 2nd 3rd facet was cultivated around the strengths of • 2016 Singapore GP • 2016 Mexico GP quadruple world champion Sebastian Vettel, • 2016 Belgian GP • 2016 US GP g and frankly, blew his doors off.” • 2016 German GP • 2016 Hungary GP Sky Sport UK • 2016 Monaco GP • 2015 Hungary GP • 2015 Singapore GP • 2014 US GP “He’s been super. We need 10 more Ricciardo’s.” • 2014 Singapore GP Bernie Ecclestone - CEO Formula One Groupg • 2014 British GP g • 2014 Monaco GP • 2014 Spanish GP WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au DANIEL followers: 853,000 followers: 717,355 followers: 621,000 9 RICCIARDO Major Sponsors Repucom Research Report (2014 & 2015) Gemba Asset Study (2015) What they said... “He has been a revelation. He’s one of the best things • Red Bull Racing and Partners Measures the ‘asset power’ of 160 world class Index Rank ‘15 Rank ‘14 to happen to Formula 1 in a very long time.” • FOXTEL/ Fox Sports athletes - the combined result of awareness and Eddie Jordan - Chief BBC Formula 1 Analyst • TFS Corporation Appeal #2 #2 likeability. This report provides insights into the Trendsetter #2 #3 consumer equity of athletes, measuring the “I’ve never known a personality like him, frankly. behaviour and emotional connection consumers Breakthrough - #4 (Ricciardo) is unbelievable. When he signs somebody’s have with individual assets. Endorsement #2 Daniel#4 program, he does it with passion and he looks them Ricciardo Aspiration #2 #5 in the eye and gives them that huge smile. He really Asset Power Rank ‘15 believes in what he is doing. So that smile speaks Influence #5 #5 Roger Federer (Tennis) #1 volumes about the man himself.” Trust #4 - Ron Walker - Former Chairman, Australian Grand Prix Rafael Nadal (Tennis) #2 Corporation Novak Djokovic (Tennis) #3 Michael Clarke (Cricket) #4 Has there ever been a more popular race winner than Steve Smith (Cricket) #5 Ricciardo? It may be weeks before he stops smiling again.” Daniel Ricciardo (Formula 1)) #6 Sky Sports UK Lewis Hamilton (Formula 1) #84 LeBron James (Basketball) #99 Ricciardo’s generous pre-race accessibility, luminous Sebastian Vettel (Formula 1) #101 smile and sheer grounded normality in a sport characterised by aloof millionaire playboys and hard- Luis Suarez (Football) #156 nosed competitors shine through.” Daily Telegraph WHO WE ARE: The Sports Group OFFICE HQ: Suite 19, MVB Building, 90 Mona Vale Rd, Mona Vale NSW 2103 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au g DANTE 10 Dante Exum is represented by The Sports Group for sponsorship in the EXUM Australian market through partnership with Landmark Sports Agency DANTE EXUM - BASKETBALL. Career Highlights 2012 Dante Exum (21) is one of Australia’s most 2016 • FIBA Under 17 World Championship prodigious basketball talents. He is a key • Utah Jazz extended Exum’s contract (Silver) member of the Utah Jazz competing in the NBA, • FIBA Under 17 World Championship All- the world’s premier basketball competition.