DEAR MEATPACKING DISTRICT Friends & Neighbors As the saying goes, nothing worth having comes easy. The creation of the Meatpacking District Management Association (Meatpacking BID) was no exception. It was a labor of love, dedication and vision and took much hard work, critical thought and compromise by many in the community. And as such, the realization of the BID should be felt as a great success and with a deep sense of pride by all. The Meatpacking District is an iconic area. It’s a destination that is vibrant, nuanced and idiosyncratic, and emanates an unmistakable sense of place. It’s also a neighborhood. A true neighborhood is not just an approximation of an area. It’s not just about boundaries and proximity. The best neighborhoods inspire loyalty by those who spend time there through an authentic shared experience. The BID is the district’s advocate, believing that it can be the best kind of neighborhood, where a collective of property owners, commercial tenants and residents will work together, ensuring its long-term success. Our streets are under construction and many buildings are undergoing development. And while change is evident everywhere you look, the district remains one of the most dynamic corners of Manhattan, full of contrasts that keep it both visually and experientially interesting. The Meatpacking BID endeavors to support the neighborhood as it continues to evolve, and to ensure that our distinctive district culture will not get lost in the shuffle. Use the newness of the organization as your opportunity to learn and grow along with us. Get involved. Together we will shepherd the district through its next stage of transition and toward the bright future ahead. I look forward to working with you and to serving the district. Lauren B. Danziger Executive Director 3 Tenth Ave. W 21 BY THE NUMBERS th St. April 2015 – April 2016 W 2 0th St. e. v A th in N W 1 9th St. Eleventh Ave. ANNUAL RIDERSHIP W ON THE 14TH ST A/C/E/L STOP* 1 W 8th St. 20t h St. e. v A th 14,763,727 n e T W 1 W 7th St. 1 9th St. AVERAGE WEEKDAY RIDERSHIP* W W 16t 1 h St. 8th St. y 45,253 e. v A th in N est Side Hw W W DISTRICT INFO W 15t 17 h St. th St. BLOCK FACES 94 GROUND FLOOR BUSINESSES** W 1 6th St. 250 e. v W A HOTEL ROOMS 14t th h St. h 1024 Eig W 1 5th St. FOOD HALLS 2 Washington St. W 13t h St. CULTURAL INSTITUTIONS 2 W 1 4th St. Hudson St. COMMUNITY BOARDS Little W 12th St. 2 + 4 NYPD POLICE PRECINCTS W 13t 6 + 10 h St. Gansevoort St. W 1 4th St. W 4th St. DISTRICT SERVICES TRASH RECEPTACLES 102 Horatio St. Horatio St. PLANTERS W 1 3t 36 h St. e. v A Greenwich St. Hudson St. Washington St. th TREE PITS Jane St. h Eig 212 TOTAL GARBAGE BAGS USED 34,348 W 12th St. GRAFFITI REMOVALS 1,775 Bethune St. STICKER REMOVALS 2,882 POWER WASHINGS 22 Bank St. *Provided by the MTA DISTINCT #MEATPACKINGNY WIFI USERS **Approximation 267,003 St. W 11th St. Hudson W 4th St. Perry St. COMMUNITY ENGAGEMENT 2015 – 2016 Events Classes on the An outdoor fitness series, held on the largest District Branding Kicking off Open Market New Original, a weekend Cobbles cobblestone open space in the Meatpacking Kickoff Party with filled with neighborhood activations celebrating the May – August 2015 District, Gansevoort Plaza, with free classes Santigold many facets of the district, indie legend Santigold ranging from bootcamp and yoga to zumba October 1, 2015 performed live alongside DJ sets from Tanlines and and strength training. Nick Zinner (Yeah Yeah Yeahs). Attendees enjoyed bites and cocktails from the neighborhood’s top restaurants and bars. Geek Street Fair Imagine a traditional street fair, but replace funnel May 28, 2015 cakes and tube socks with virtual games, robotics and electronic tinkering. Treats were provided Networking Events Evening socials held quarterly for area businesses by local restaurants including Serafina and Bill’s to meet their neighbors. Hosts included Warby Bar & Burger. Held on Gansevoort Plaza and Parker, The Whitney, The Chester and The Lively. catering to school-aged children, Geek Street A special holiday edition at And&And convened spreads knowledge and love for all things science, over 300 guests to celebrate a successful year. technology, engineering and mathematics. E-waste Recycling We partnered up with the Lower East Side Ecology Whitney Museum The Whitney’s new home on Gansevoort Street March 18, 2016 Center and Council Member Corey Johnson's office of American Art has been hailed as, “…a deft, serious achievement, to collect the district's old tech gear and together Opens May 1, 2015 a signal contribution to downtown and the city’s we recycled over 7500 lbs of e-waste. Success! changing cultural landscape” (The NY Times). Its indoor and outdoor galleries, with striking views of the Hudson and city, provide extraordinary Breakfast for Dinner This past Leap Day, Meatpacking chefs served inspiration for artists, curators and audiences. February 29, 2016 up their favorite breakfast items for dinner. As Since its opening, more than one million people 400 guests sipped on breakfast cocktails provided have visited. by Chandon, Belvedere and Six Point, and jammed to live music, restaurants were pitted against one another competing for the praise, love, and most NY Magazine’s Vulture Festival is a pop-culture extravaganza importantly, attendees’ votes. Titles were taken by Vulture Festival featuring the best of today's television, music, The Doughnuttery, Colicchio + Sons and Bubby’s. May 30 – 31, 2015 film, and more. The annual event is back this May! 6 7 1. CONTRAST The logo is split, and can be split at different points using MEATPACKING DISTRICT a bold sans-serif and an elegant serif font to create the contrast. This side-by-side parity pays homage to the IDENTITY provenance of the district while capturing the evolution currently taking place. Anatomy of a Brand 2 + 3. TYPEFACES The typeface used to create the logo are Platform and Romana. They are distinct; pairing the modern and traditional, against the mechanical and the human. The The Meatpacking District is a study in contrasts. The daytime activity is as lively distinguishing characteristics of the fonts, Romana’s high-waisted ‘G’ and long-legged ‘R’ against the hand- as the night, bursting with stylish office workers and well-heeled revelers. In wrought letters and the simple, unrefined geometry this place of storied history, the latest technology is being developed, where of Platform further emphasize the precarious dance of contradiction in the neighborhood. the industrial grit remains and the chic and fashionable flock. Landmark, iconic architecture and cobble streets give a sense of forever, while modern design 4. THE SYSTEM The meeting point between the two fonts moves freely, takes shape all around signaling what’s to come. 1. left and right for endless possibilities. As a neighborhood in constant transition, the logo’s ability to change fluidly The neighborhood’s apparent juxtaposition of its history alongside the contemporary mimic’s the dynamic of the ever-changing neighborhood. creates a distinct visual and emotional experience. This was the inspiration for the new branding, and it’s an identity that is as dynamic as a walk through the neighborhood. 2. 3. 4. 2016 PROGRAMMING ON THE OVAL Hudson River Park’s 14th Street Park Meet the new (temporary) home for free district community programming, Hudson River Park’s 14th Street Park. We will utilize this oval shaped park located on 10th Avenue between 14th and 15th Streets to host many of our events, while construction along Ninth Avenue renders the public plazas unusable. The #MeatpackingNY free wifi program is available in the oval and the plaza furniture has been relocated, making it a go-to spot for al fresco lunching and taking meetings in the area. The Sweat Sessions Three 45-minute classes each night hosted May – August by the City’s top fitness studios + brands. Tuesdays 6pm – 9pm TheSweatSessions.splashthat.com Google Geek Geek Street Fair returns in 2016 with its unique Street Fair focus on STEM (science, technology, engineering September and mathematics) geared towards school age children but appealing to all! Harvest Fest Harvest Fest returns, after a hiatus in 2015, better October 22, 2016 than ever! This outdoor festival brings 3000+ children and families to the district and area businesses will provide seasonal activities including pumpkin painting, tiara bejeweling, macaroni- necklace making and cupcake decorating, all set to live folk music. 10 LOOKING AHEAD FY17 EXPENSE BUDGET Ninth Avenue July 2016 – June 2017 Reconstruction & Beyond CAPITAL WIFI MAINTENANCE $130,000 $60,000 61 Ninth Avenue 61 Ninth is a 170,000 SF office building being built GENERAL + on the former site of Prince Lumber at 15th Street ADMINISTRATIVE and Ninth Avenue. The building has been designed $398,057 by Rafael Viñoly and incorporates design elements PROGRAMMING AND EVENTS contextual to the District. Floors will have multiple terraces to create a direct connection to the vibrant $500,000 3% neighborhood. Developed in partnership by 6% Vornado Realty Trust, Aurora Capital Associates and William Gottlieb Real Estate. 19 % 860 Washington The largest ground-up commercial building in the Street district, 860 Washington Street recently signed its 23% first office lease with wellness real estate and technology firm, Delos. 860 Washington has a floor- to-ceiling glass curtain wall and direct views of the High Line Park. Co-developed by Property Group Partners and Romanoff Equities.