TLC’s Love Lust or Run: Introducing Real Time Shoppable TV Series X POWERED BY STYLINITY About Love Lust or Run Love, Lust or Run is an American reality television series which premiered on the TLC cable network, on January 30, 2014, starring fashion consultant Stacy London. During every episode of the series, Stacy London meets a different woman and helps her to work on usually very questionable fashion choices. With Go2Buy, Love Lust or Run is able to leverage on the ability to let fans shop directly from social as the show airs by extending its content beyond television screens. Key Facts Channel: TLC Season: 2 Episodes: 10 Airs: Thursdays, 9/8c “Research indicates that more than 80 percent of TV viewers who own a smartphone or tablet are surfing the Web or social media while watching TV, retailers and broadcasters might as well capitalize on this trend by engaging with viewers to create more customer intimacy and selling opportunities” - Ken Morris, principal, Boston Retail Partners, Boston, MA. Through this collaboration, Love Lust or Run is able to: 48 36 x2 H On demand social shopping Tracking product popularity Leveraging on social share Leverage the power of their content Curate valuable insights Make the most out of social sharing by using Go2Buy to make their TV from their content. They now know the from fans, influencers and brands. series shoppable in real time across all popularity of the products that are With Go2Buy now each repost, retweet social channels as the show airs. recommended on the show based on and re-share brings 2x more value to Generating a total of 36 orders in the 7% - 30% of unique click through their social audience. first 48 hours. leading to actual purchase. In this case study, we explore how the brand progress naturally from a TV show that offers fashion advice to one that allows viewers to buy the items they recommend in real time. "Using this innovative technology, we are able to feature multiple links and showcase entire outfits for our viewers and, most importantly, deliver a strong complement to our programming.“ - Scott Lewers, Senior Vice President of Multiplatform Strategy, TLC. The White Label Solution www.tlc.com/tv-shows/love-lust-run/stylinity/ The TLC Love Lust or Run team created shoppable looks with Go2Buy by adding up to 4 photos and tagging similar/exact products that were featured on the shown. The platform has enabled the brand to publish a white label look on their website through a custom built. With that in place, the results were phenomena. Just within a span of 48 hours, the looks from all episodes garnered 34,561 unique views which then led to monetizable purchases and click-through. Over 10 weeks, Love Lust or Run found that: 7%-30% Unique Click Through Rates from Go2Buy By using Go2Buy, Love Lust or Run’s UCTR exceeds industry benchmarks by 1.5x- 6x industry averages Email Display Paid Search 5.3%1 (retail apparel) 0.25% (Facebook, Clothing & Apparel)3 3.6%2 (Apparel) 0.07%-1.18% (Google, Apparel) 4 “Loyal followers of ‘Love, Lust or Run’ respect and trust the fashion advice offered by style guru Stacy London, making it easy for the audience to find and buy the fashion items Stacy features on the show in real-time, while they are watching the show, will make the shopping experience fun and memorable.” - Ken Morris, principal, Boston Retail Partners, Boston, MA Teasing Out Consumers Preference In addition to making social content shoppable, it provides the Just within 48 hours of sharing their look, the show received $3070 production team a wealth of insight on the popularity of the in sales on the products that were tagged. Proving that this selection of their outfit and styles. Go2Buy tracks every action emerging platform has huge potential in the use of effective made by visitors within 24 hours, 48 hours and a lifetime; from visualization and multi-product tagging to convert views into click views, click through, orders, engagement and many more. through and real purchases. Product Price Clicks Orders Amount Eloquii Two Tone Top $59.9 256 9 $1264.91 Eloquii Midi Skirt $89.9 289 7 $592.85 Lane Bryant Flip Belt $32.95 37 3 $152.28 No. of Lifetime Orders 1 2 3 20 19 14 15 10 10 9 9 10 6 5 3 5 2 2 0 Turning Fan Engagement into Dollars The TLC Love Lust or Run team was able to use Go2Buy’s shoppable content management system to schedule their looks and post it automatically across TLC’S webpage, Facebook, Twitter, Instagram and Pinterest in real time as the show airs. Viewers then connect instantaneously from TV screen to mobile phones, tablets and computers to shop the looks. On-site visitors who then tap on the product from TLC’s Shoppable Lookbook are directed to the fashion retailer’s product page ready to be check out. In this way Go2Buy visitors are being engaged at its highest point of interest and in return converts 41% more sales as compared to our next competitor. "TLC viewers are incredibly social and love to engage with us as they watch, often asking what Stacy is wearing and where they can get the products they like, and we are excited to answer that call in partnership with Stylinity," said Scott Lewers, Senior Vice President of Multiplatform Strategy, TLC. ABOUT POWERED BY STYLINITY Go2Buy is the simplest way to make native content shoppable across social networks and the fastest path to purchase. Create, share, track & analyze shoppable content for Instagram, Facebook, Twitter and Pinterest with the world's first Shoppable Content Management System enabling multiple product links in each post. Content is instantly shoppable, with no 3rd party membership required and no delays or waiting for information. Unlock the power of your social content today!.