Annual Report 2013 – Magazine 2 24 17:15 hours What do we mean by “Invented for life”? Come with us on a journey to myriad desti- nations, each of which illustrates a different answer to this question. Over the course of 24 hours, we meet men and women who use or develop products and services for the benefit of millions of people worldwide. Most people have no idea how many times each day they come into contact, directly and indirectly, with Bosch Group technology. Mobility, security, heat, and food – these are just a few of the many areas in which we’re active. 19:38 Day for day and hour for hour, people and technology work in symbiosis to create tan- gible benefit. This happens at many different points across the globe. Join us for a glimpse behind the scenes, and share the enthusiasm of nearly 300,000 Bosch associates united in 13:02 the pursuit of a common goal: to come up with technology that, in improving quality of life, is “Invented for life.” www.bosch.com/en/stories 3 Protecting hand and driving force Versatile technology for everyday life 4 Copper – crucial for connectivity 10 14:41 Living tomorrow’s mobility today 12 A guardian angel on board The fight against organized crime goes high-tech 16 Dramatic open heart surgery The new stage control system at Vienna’s Burgtheater 20 Undercover operation hits the right note Bosch sound design in Schwieberdingen 26 Training for life Power tools experts share their knowledge – and learn a lot in the process 28 We want to save thousands of lives Motorcycle stability control defuses critical situations 32 Keeping millions on track Bosch diesel technology in Indian locomotives moves millions of people every day 36 Sealed and delivered – all the way to the remotest island How one-kilo bags of flour can be a game-changer for an entire region 38 When the car knows the way better Publishing details than the driver does With today’s technology Published by: on a trip to tomorrow 44 Robert Bosch GmbH Corporate Communications, Unrivalled and robust Brand Management, and Sustainability (C/CC) Hot water for Easter Island 48 Postfach 10 60 50 Milking the profits 70049 Stuttgart Heating water with gas instead of electricity: Germany an eco-friendly switchover 49 Phone +49 711 811-0 [email protected] Revolutionary ease of use Senior Vice President: for cars and e-bikes 50 Uta-Micaela Dürig, C/CC Silent sentinels Coordination, concept, 54 design, and prepress: Smoke detectors that work without a hitch Dr. Andrej Heinke, C/CCM; dalladea, Sindelfingen; heureka – A load of fun einfach kommunizieren, Essen The cargo e-bike is revolutionizing inner-city deliveries 56 Printed by: druckpartner GmbH, Essen New “old parts” for the Mille Miglia Photos: Thomas Bauer, Alexander Bosch lets the thrill of vintage technology Fritsch, Samuel He, Dr. Jörg live on 60 Kirchhoff, José Eduardo Leporo, Muammar Muhayang, Florian Finding the right washing action Müller, Joerg Pfeiffer, Alecsander Portilio, João Ramos, Rene’ Photo boosts convenience and conserves resources 66 Collection, Emile Wamsteker, Roscosmos press service Out of this world Power tools in space 68 4 01 Protecting hand and driving force Versatile technology for everyday life Bosch is driving growth in Brazil Sun, samba, carnival – these are the clichés, but Brazil is also so much more. South America’s largest country is experiencing remarkably dynamic growth. And for millions of Brazilians, Bosch is an everyday presence in vital areas such as transportation, security, and energy supply. oooooooooooal! The TV commentator’s seem- fire alarms,” says Rodrigo Alexsandre Elias, the head engi- G ingly endless cry unleashes a wave of jubilation neer, detailing the safety systems. “We can evacuate the across the country. The seleção, as the national 50,000-seat stadium within just eight minutes,” he adds. team is called, has just scored another goal. When the ball The sports facility has been using technology from the hits the back of the net, there’s no holding the fans back. Bosch Security Systems division ever since its inaugura- Their exuberance reaches fever pitch. Many offer thanks tion in March 2013. “The Bosch systems worked perfectly to the heavens: Brazil has taken the lead, which must be from day one. And they’re highly compatible with the other divinely ordained. From the Amazon to Porto Alegre, nothing equipment in the stadium,” Rodrigo Elias says. The venue arouses emotions like soccer. For a brief moment, millions also features Bosch thermotechnology in the form of 21 of people’s everyday worries are forgotten. solar thermal collectors and two heat pumps. Ailton de Jesus Perqueira, however, doesn’t get caught up “I’ve never seen anything like this,” his colleague Ailton in all the excitement, at least not while he’s on duty. In the de Jesus Perqueira adds enthusiastically. “We can get security control room at the Arena Itaipava Fonte Nova in pictures of isolated events both live and with a time delay. Salvador da Bahia, he only has eyes for his monitors. At A number of hooligans looking to vent their aggression on moments like these, when emotions are running high, it the new stadium have since found this out to their cost,” takes his full concentration to catch critical situations in the watchman with hundreds of camera “eyes” says with time. “It does happen, especially in a teeming crowd, that a grin. During the games, security staff also sit in the someone doesn’t feel well and needs a doctor,” he says, control room, ready to direct their colleagues straight to demonstrating how he can zoom in on an individual seat. the troublemakers. The new technology has even given This helps the paramedics figure out where they need to the security experts in the control room a psychological go quickly. The arena is home to the top-league club Bahia, trick they can use to quell a brawl: “We capture what’s which means it was designed to handle large-scale events. happening on camera and project the situation onto the big screens in the stadium,” Perqueira explains. That way, There was an old stadium located on the same spot, but everyone can see who is getting into a fight. “That often it was torn down in 2008. “Here in the newly-built arena, embarrasses the people involved so badly that it stops we've installed 280 cameras, 500 loudspeakers, and 4,000 them in their tracks,” he says with a laugh. www.bosch.com/en/brazil 5 Pure emotion: for Brazilians, soccer is more than just a sport. It’s the elixir of life and allows many to briefly forget their everyday worries. 19:38 Brazil, São Paulo Official language Portuguese Capital Brasília Area 8,514,215 km² Population 192.4 million UTC –03:00 UTC: coordinated universal time 6 Keeping an eye on everything: São Paulo’s metro records the fewest incidents per million passengers. “The Bosch systems worked perfectly from day one.” Rodrigo Alexsandre Elias 11:47_ 900,000 people pass through the central Sé station every day. 7 Five million passengers daily For Laurindo Junqueira, managing crowds of 50,000 at peak times in Salvador is peanuts. “We currently have five million to keep an eye on.” That’s the number of passengers who ride the São Paulo metro – every single day! The director of transpor- tation planning has been with the metro for 40 years. He was involved in setting up the local public transport network right from the start. “Back then, they were desperate for engineers to work on the project,” he says, explaining how, as a nuclear physicist, he ended up at the metro. Today he ranks among the most seasoned experts on metro systems, and his expertise is regularly in demand around the world. Decades of doing business in Brazil The transportation authority in South America’s largest city also employs Bosch technology to keep an eye on things in its 66 stations. The biggest control center on the Rua Vergeiro Bosch has been part of Brazil’s after Thermotechnology had set development for many decades up its own subsidiary in Brazil in looks like mission control at a space agency. Over 100 men now. Carlos Schlosser opened 2001, Security Systems followed and women work here, keeping watchful eyes on 125 trains the company’s first office in Rio suit. Today, Bosch employs some and their passengers. Hundreds of cameras and sensors feed de Janeiro in 1910. Two years 10,000 associates in Brazil, at data and images into the control center’s computers, which later, the job of marketing Bosch locations in Campinas, Curitiba, can then be viewed on a variety of monitors big and small. products passed to a newly Joinville, Atibaia, Belo Horizonte, established company, Borghoff Pomerode, and São Paulo. São Paulo’s metro is one of the world’s most heavily-trafficked S.A. On November 16, 1954, public transportation systems. “The fare is very cheap, so Robert Bosch do Brasil Indústria The company’s interest in Brazil e Comércio de Acessórios para extends far beyond the country’s the metro attracts a lot of passengers. That has brought us Motores e Chassis Ltda. was set business significance. Motivated almost more success than we can cope with,” Junqueira says. up. Two years later, its headquar- by a long-standing fascination Every day, 900,000 people pass through the central hub at ters was moved to Campinas, with Brazilian history and culture, Praça da Sé alone, at the heart of the city’s financial district. following the start of diesel- in the 1960s Bosch began assem- “We’ve reached our limit.