Defending Europe January 2019 EUROPE is currently under fire BREXIT Nationalistic governments in important member states (e.g. Poland and Italy) Anti-European and nationalistic gain traction in all countries 2 While it is more important than ever for the global economy Attacks on global free trade and likelihood of trade wars are increasing Attacks on other multi-lateral frameworks (e.g. Paris agreement) are increasing Aggressive geopolitical and economic policy are expanding 3 Economical and political rivals will try to influence the European election to their benefit – at the cost of European businesses (example: performance of Brexit platforms in UK due to foreign support) • Global players are trying to weaken the fundament of European businesses’ success by supporting nationalists and anti-EU parties financially* or logistically • If they succeeded, it would result in a decrease of political and economic reliability of Europe’s frameworks – with great implications for companies inside and outside the EU *The Brexit campaign has been financed with £9m by Arron Banks, a business man heavily benefiting from Russian deals and invited to the Russian embassy 15 times around his political donation. He has been sentenced for abuse of data. (SZ) 4 The good news: counterforces are emerging • In every country there are initiatives appearing that stand firm pro EU • They know their countries’ specific issues and sensitivities towards Europe • This makes them most prepared to really strike the nerve of national political discourse These national initiatives lack two things: 1. Broad visibility and media coverage 2. Strategic know-how that matches the opponent’s 5 Alliance 4 Europe: Strenghten the European spirit locally and beyond political silos Business Alliance 4 Europe, initially supported by the BMW Foundation Herbert Quandt, has been founded to tackle these issues. Unions We empower the pro-European groups in three areas: Arts • Funding to increase reach • Data-driven insights on target groups and content • Creative templates and tailored communication measures And expand reach with the Media Integration of further Civil Society groups in a strong and cooperative Sports network Foundations/ Associations 6 What makes A4E special? ANALYTICAL INCLUSIVE EMPOWERING NON-PARTISAN All of our decisions are It is not an initiative of A4E has no ambition to be based on data which NGOs, churches or We have no political in the spotlight but rather informs us where we foundations, but an localization. Therefore increase awareness of local have the highest organization of all of them we are open to all pro- initiatives chance of success – especially civil society European movements 7 MISSION OUR MOMENTUM: THE EUROPEAN PARLIAMANTARY ELECTION On May 23-26th 2019, citizens of all over Europe will be called to vote the 705 Members* of the European Parliament (MEPs) at the next European Parliamentary Election. In the current context of Brexit and the rise of anti-European movements in many EU-countries, this election represents a turning point for the future of Europe. At Alliance4Europe, we engage in using this momentum to spread our message and encourage our pro-European partners, donators and fellow citizens to stop the propagation of an anti-European political force and choose Europe for the years to come. *705 Members excluding United-Kingdom (751 MEPs before Brexit) 9 OUR GOAL: ACTIVATING THE PASSIVE POSITIVES Our statistical research* demonstrates that a ,,silent majority’’ of EU-citizens across various countries show a positive affinity towards Europe, although they are not particularly engaged in the current political debate and do not necessarily intend to participate in the European Parliamentary Election. These we call the ,,Passive Positives’’. We also know that this considerable proportion of potential pro-European voters is well-educated, younger (aged between 18-45) and mostly live in urban areas. They love to travel and visit friends in Europe, are open-minded, respectful and celebrate diversity. They want to have a good time, are outgoing, love music and arts and are active in social media to stay connected. At Alliance4Europe, it has become our mission to activate this key target group, leverage their positive attitude and bring them to vote for Europe on May 23-26th. *Based on extended data analysis from the European Social Survey (ESS) in 9 EU-countries: Austria, Czech, Finland, Germany, Hungary, Italy, Netherlands, Poland & Sweden. 10 PASSIVE POSITIVES ARE OPEN MINDED PEOPLE WITH A POSITIVE FEELING TOWARDS EUROPE. 11 PASSIVE POSITIVES ARE UNITED IN FRIENDSHIP Standardised political campaigns are to dreary to reach these active young people. We decided to take another path and get hold of them through two significant factors in their lifes: global friendships and music. Friendships overcome boarders easily. Friends love you, for who you are and not from where you are from. A friend is someone who makes you laugh and smile, you can trust & rely on and will show kindness & respect. Friendships are among the most important relationships you’ll ever have in your life. Many of your favourite memories probably include times you’ve spent with friends. Research has recently shown that having friends increases our chances of being happy a lot. And this is on what we want to focus: building friendships and having a good time with friends. 12 OUR IDEA: WEAR A BAND OF FRIENDSHIP Hate, Brexit, isolationism - in a split second one can imagine why Europe was a continent of bloody conflicts for centuries. In between we had a good time together. After the devastation of the two world wars, we finally found a way to get along. And today, almost 70 years later, a bond of friendship runs through the states of the European Union. Young people especially enjoy the freedom to inter exchange across countries, get to now each other and make dreams a reality. Whether it stays that way is now in our hands. The European elections are our chance to continue on the common path. That's why we vote. That's why we show our flag - with the bond of friendship on the wrist. We carry this band because we have a responsibility for our future. We carry this band because it signals that this future is at stake. And we carry this band to take all who see us on our way with them: we make up our choice. For a Europe of friendship. 13 OUR WRISTBAND GIF CHALLENGE 14 OUR WRISTBAND THE BOND OF FRIENDSHIP A wristband made out of paper is produced cheap, fast and easily. It pretty much can be printed out be everyone and in masses. This is a good way to get lots and lots of the wristbands on the streets. Let’s step up the paper band and produce a sustainable wristband which looks cool and will be worn for a longer period of time. Get Adidas on board and create with Adidas Parley for the oceans a wooven wristband made out of ocean plastic thread. 15 16 VISUALS - EXAMPLES TWO PALS AN APP TO CONNECT GIF CHALLENGE Every wristband comes with a special Serialnumber/QR Code. Every code is only two times available in Europe. Register at our TWO PALS App, find your pal and start a new friendship across Europe. 18 CAMPAIGN STRUCTURE Three lines of action will support one another ▪ Emotional campaign „friendship“ – with wristband, music, online Supported by a „Get your vote out“ urgency ▪ Information campaign already prepared and launched by campaign various stakeholders in Europe with affiliates and all groups we can win (based on ▪ Involvement campaign in defined social groups (e.g. companies, learnings association), Corporate European Responsibility - connected from US) via A4E platform 20 OUR TEAM SMALL TEAM, BIG NETWORK, GREAT IMPACT GIF CHALLENGE Supervisory Board Shareholders ▪ Maia Mazurkiewicz (PL) Charles E. Bouée ▪ Prof. Alberto Alemanno ▪ Christophe Leclercq (IT) ▪ Katharina Moser (AT) CEO, Roland Berger ▪ Heiko Bonn (DE) ▪ Omri Preiss (BE/PL) Sir Christopher Clark ▪ Emmanuelle Cadenot ▪ Dr. Daniel Röder (DE) Regius prof. of History, (FR) ▪ Dr. Franscesco Saija (IT) Management Cambridge ▪ Giorgio Clarotti (IT) Agnieszka Holland ▪ Dr. Michael Schaefer ▪ Dr. Pietro de Matteis (IT) (DE) Team Film director ▪ Dr. Mike Galsworthy ▪ Dr. Mayte Schomburg Ann Mettler (UK) (DE) Head European Political ▪ Alex Gunter (UK/PL) ▪ Dr. Christian Simanek Strategy Center ▪ Monika Hermann (DE) (DE) Michael Schaefer ▪ Cristina Hernandez ▪ Joachim Sina (DE) Fundraising CEO BMW Foundation Montanari (ES) ▪ Sonja Stuchtey (DE) Irena Spazzapan ▪ Dominik Hesse (DE) ▪ Peter Willisch (DE) Partner SYSTEMIQ ▪ Yannis Karamitsios (GR) ▪ Benjamin Zeeb (DE) Peter Willisch ▪ Desislava Karapchanska ▪ Thomas Zschocke (DE) Partner Peaksde Capital (GR/RO) 22 And YOU can make a huge difference FUNDING INTEGRATING for a data-driven local employees in all EU member approache with the highest odds states in a tailored social campaign PUBLIC DISPLAY CONNECTING of pro-european stand of top-management and A4E with suppliers & business-partners for unions broader support 23 GET IN CONTACT GIF CHALLENGE Sonja Stuchtey Innere Wiener Str. 52 81667 Munich Germany [email protected] Bank: UniCredit IBAN: DE82700202700015802778 BIC: HYVEDEMMXXX *A4E is registered as a non-profit organization under German Law (gGmbH) 24.