@davidskidder Startups: How It Actually Feels Optimized Focus: Easy Product to Market Fit Initial Rewards Grinding Failures A Gladwellian Journey Jan 2010 : 45 Profiles : 45 Videos : 200+ Hours : 1:1 The Playbook = The Focal Lens “The Playbook” curates and defines the unspoken, gritty, hardwired, and innate beliefs, theses, and philosophies that transcend all aspects of economic creation. Profiled Founders Adeo Ressi Kirill Sheynkman Ben Horowitz Linda Rottenberg Bill Gross Lisa Gansky Caterina Fake Marc Ecko Charles Best Michael Diamant Chip Conley Mitch Free Chris Anderson Reid Hoffman Chris Dixon Robin Chase Colin Angle Rodney Brooks Eileen Gittins Sara Blakely Elon Musk Scott Harrison Jacqueline Novogratz Scott Heiferman Jason Calacanis Scott Kurnit Jay Walker Seth Goldman Jeff Dachis Steve Blank Jeff Stewart Steve Case Jeffrey Hollender Tariq Farid Jim McCann The Messers Joe Green Tom Gardner Kevin Efrusy Tony Hsieh Humbling Blurbs “I love this book. “The world needs more entrepreneurs. Kidder brings both It’s like having a virtual a writer’s mind and a startup veteran’s urgency to an advisory board of some of entertaining and useful trip inside the minds of today’s the best entrepreneurs in the world. most successful creators of organizaons” You will discover valuable —David Kirkpatrick insights or a good idea on Founder, host, and CEO, Techonomy Media; every page to add to your Author of The Facebook Effect own playbook.” —Brian O’Kelly Founder, AppNexus “Kidder’s Startup Playbook is a one-inch punch of the startup experience — a raw insider’s guide to the real playbooks behind some of tech’s great successes and comebacks. It's an urgent and prescient read” Marc Andreesen, Co Founder + General Partner Andreeseen Horowitz HUSBAND, FATHER & ENTREPRENUER Bionic Co-Founder and CEO Clickable, Inc. Co-Founder and CEO Acquired by Syncapse, Inc. SmartRay, Inc. Co-Founder Acquired by Lifeminders, Inc. Net-X, Inc .Co-Founder Acquired by TargetVision, Inc. CREATOR AND CO-AUTHOR The Startup Playbook Published by Chronicle Books, April 2012 The Intellectual Devotional Series Two Time New York Times Bestsellers Published with Rodale 5 Books Series in 15+ Languages INVESTOR Alt Option Return, LLC Founders Fund III, 15+ Angel Investments PHILANTHROPY The Smithsonian National Board Member The Acumen Fund Founding Member, A1Fund Endeavor Advisory Playbook Core INNATE 1 Know Thyself Zero Focus On Weaknesses Following The Rabbit Hole INNATE INNATE INNATE INNATE SMARTS EXTREME FOCUS 2 Courage Has Bet It All Quit Optionality PAIN KILLERS 3 Addictive drugs for chronic pain 10X BETTER 4 Incrementalism = Path to Death 5 STARTUPS ARE STUPIDLY HARD Intend To Be A Monopolists From Day One… Founder Hosain Rahman Jawbone 1. Scale an ‘Experience Continuum’(Everything A Prototype) 2. Focus on What Customers Truly Care About (Unbiased) 3. Keep The Taste of Dirt and Blood in Your Mouth Chris Anderson TED 1. Passion is Proxy for Potential 2. Leverage Large Communities for an Upward Spiral 3. Build A Broadly Appealed Niche 4. Own The Stage Reid Hoffman LinkedIn PayPal 1. Execute on Your Biggest Idea 2. Radically Differentiate 3. Be Early To Market, Create Patience 4. Maintain Rebellious Outsider Thinking Elon Musk SpaceX Tesla PayPal 1. Impact The Future of Humanity 2. Great Companies are Built Around Great Product 3. Never Engage in Wishful Thinking 4. Overall Market Prioritizes Over All Short Term Metrics Steve Blank Epiphany Stanford 1. Build Only From Core Expertise 2. Entrepreneurism Can Be Taught 3. First Convince Yourself, Then Your Team, Then Market Jay Walker Priceline Walker Digital 1. Think – Aim, Aim, Ready, Fire 2. Recognize The Complexity in All Things 3. Talk to People Close and Far From Your Problem The Walker Library The Walker Library Startup School KNOW + EXPLAIN WHERE THEY ARE! Always in A Dip – Name It – Attack It Optimized Easy Product to Market Fit Initial Rewards Grinding Failures FOCUS: MAKING LIVE vs DIE DECISIONS! FOCUS: PRODUCT TO MARKET FIT! $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Sell Like Hell Build + Align Every Resource Distribution Data Speaks Customer Impact Product Thesis COURAGE: THE COST OF HARD DECISIONS! Market Hero Roadkill PRACTICAL: DEFEAT INCUMBENT FRICTION! 9x Today Future 3x PATIENCE: REVENUE DISCOVERY TAKES YEARS! Final Deep Thoughts You have won humanity’s lottery We should be walking miles for water Don’t suffer from the sin of comparison Be grateful, Celebrate Others Success, Don’t Chase Work only towards your innate effort Success is rolling balls down the hill, not pushing them up Love and forgive people Don’t indulge in contempt, 7:1 Rule WHAT Greed ∧ Is Good Thank You @davidskidder .