Merona® Mini Saddle Crossbody Handbag - Black “The East Palo Alto Sanitary EAST PALO ALTO SANITARY District is one of the longest serving public agencies in the county consistently providing DISTRICT PUBLIC efficient, cost effective, and professional sewer and waste water management services to RELATIONS PLAN a district spanning two cities.” “The District is the best kept (EPASDPREP) secret in two cities” Elevating the image of the district through interpersonal communication, organizational media, news media, advertising and the implementation of a fats oil and grease expired prescription drug elimination programs. 1 | P a g e 2 | P a g e TABLE OF CONTENTS SUMMARY .......................................................................................................................... 7 INTRODUCTION ................................................................................................................... 8 HISTORY: ............................................................................................................................. 9 GOVERNANCE: .................................................................................................................... 9 TABLE 1: PROPERTY OWNERSHIP ...................................................................................................................................................................................... 10 MEDIA PORTRAYAL OF THE EAST PALO ALTO SANITARY DISTRICT ..................................... 11 TABLE 2: TYPES OF DISTRICT NEWS IN THE PRINT MEDIA 1994-2013 ......................................................................................................................... 12 TABLE 4: SOURCE OF MEDIA MATERIAL ABOUT EAST PALO ALTO SANITARY DISTRICT -1994-2013 .......................................................................... 13 TABLE 5: LOCAL PRINT MEDIA COVERAGE OF THE DISTRICT 1994-2013 ..................................................................................................................... 13 CHART 1: Articles and Ads in local publications over the 1994-2013 period. ............................................................................................................... 14 TABLE 6: Number of Articles printed about district by publications 1994-2013 ......................................................................................................... 15 PERCEPTIONS OF THE EAST PALO ALTO SANITARY DISTRICT .............................................. 16 TABLE 7-PERCEPTIONS OF THE DISTRICT........................................................................................................................................................................... 16 ORGANIZATIONAL PERSPECTIVES REGARDING PUBLIC RELATIONS .................................... 17 CHART 2- PUBLICATION AND LEGAL NOTICE-EXPENSES-2004-2012 ................................................................................................................................ 18 CHART 3=PUBLICATION AND LEGAL NOTICE EXPENSES AS A % OF TOTAL BUDGET 2004-2012 ...................................................................................... 18 TABLE 8 ORGANIZATIONAL PERCEPTIONS OF PERSONNELL RESOURCES FOR PUBLIC RELATIONS .................................................................................. 19 TABLE 9-MONEY RESOURCES FOR PUBLIC RELATIONS ..................................................................................................................................................... 19 TABLE 10 -OTHER RESOURCES FOR PUBLIC RELATIONS .................................................................................................................................................... 20 TABLE 11 -RESOURCE FOR PUBLIC RELATIONS INCREASE IN NEXT THREE YRS ................................................................................................................. 20 TABLE 12 -STRENGTH OF PUBLIC RELATIONS PERSPECTIVES IN ORGANIZATIONAL DECISION .MAKING ........................................................................ 20 TABLE 13-SUPPORTIVE INTERNAL ENVIRONMENT FOR PUBLIC RELATIONS .................................................................................................................... 21 3 | P a g e ORGANIZATIONAL VISION AND GOALS.............................................................................. 21 TABLE 14: THE SANITARY DISTRICT'S MOST RECENT GOALS ............................................................................................................................................ 22 TABLE 15: IDEAL GOALS FOR THE DISTRICT ....................................................................................................................................................................... 23 PUBLIC RELATIONS OBJECTIVES ......................................................................................... 23 TABLE 16 PUBLIC RELATIONS OBJECTIVES, GOALS AND ACTIONS .................................................................................................................................... 25 PUBLIC RELATIONS MESSAGE ............................................................................................ 26 PUBLICS OR TARGETED AUDIENCES ................................................................................... 26 TABLE 17: EAST PALO ALTO SANITARY DISTRICT EXTERNAL, INTERNAL AND OTHER PUBLICS ........................................................................................ 29 KEY PUBLICS ...................................................................................................................... 30 TABLE 18-ETHNICITY OR RACE BY CITY .............................................................................................................................................................................. 31 TABLE 18 AGE BY CITY ....................................................................................................................................................................................................... 32 TABLE 20-GENDER ............................................................................................................................................................................................................. 32 TABLE 22-INCOME BY CITY ................................................................................................................................................................................................ 33 TABLE 23-EDUCATIONAL LEVELS OF PERSONS OVER 25 YEARS BY CITY ........................................................................................................................... 33 Figure 51 MEDIA PREFERENCES WITHIN THE DISTRICT .................................................................................................................................................... 34 Figure 57 NEWSPAPER PREFERENCES ................................................................................................................................................................................................................34 TABLE 24 Newspaper Readership Comparison by City ..................................................................................................................................................... 35 STRATEGY ......................................................................................................................... 36 Interpersonal communication ......................................................................................................................................................................................................................................36 Organizational media ..................................................................................................................................................................................................................................................36 News Media and Advertising: .....................................................................................................................................................................................................................................37 TABLE 25: Survey of media (journalists) habits in the wired world -2000 ................................................................................................................. 38 NEW PROGRAMS: ...................................................................................................................................................................................................................................................39 PROGRAM IMPLEMENTATION .......................................................................................... 39 LIMITS OF THE PLAN- ........................................................................................................ 42 TABLE 26: STRATEGIES AND FREQUENCY EXAMPLES OF ASSOCIATATED ACTIVITIES ...................................................................................................... 44 4 | P a g e TABLE 27: STRATEGIES AND FREQUENCY OF ASSOCIATATED ACTIVITIES-NEWS MEDIA AND ADVERTISING .................................................................. 45 TABLE 28: STRATEGIES AND FREQUENCY OF ASSOCIATATED ACTIVITIES-PROGRAMMATIC ........................................................................................... 46 BUDGET ...........................................................................................................................