DESIGN VIEW Industrial Revolution | Consumer Culture and Product Design Previously in class… How typography served mass communications and modern visual culture Luminaries of architecture and furniture design in the International Style This class… How mass consumption led to cutting-edge designed objects Design luminaries and their philosophies on design While Europeans limited themselves to architecture and applied arts, the American “industrial designers” refashioned the world of appliances, toys, electronics, and automobiles. Mass media—film, tv, magazines, advertising—were instrumental in demonstrating lifestyle models that could be appropriated through consumption. Magazine ads, 1950s Chicago’s Century of Progress 1933 New York World’s Fair 1939 “Building the World of Tomorrow” New York World’s Fair in 1933 Norman Bel Geddes, Futurama, 1933 Walter Dorwin Teague, Ford Exposition, 1933 Walter Dorwin Teague, National Cash Register Exhibition, 1933 Raymond Loewy, Pennsylvania Railroad locomotive, 1933 Walter Dorwin Teague 1883-1960 American Industrial Designer Entrepreneur Architect Graphic Designer Illustrator Walter Dorwin Teague, No. 1A Pocket Kodak Junior Camera, 1931 Walter Dorwin Teague, Baby Brownie, 1934 Walter Dorwin Teague, Bantam Special, 1936 Walter Dorwin Teague, Marmon 16, 1936 Walter Dorwin Teague, Sparton “nocturne” radio, 1935 Walter Dorwin Teague, Sparton “bluebird” radio, 1935 Walter Dorwin Teague, Sparton “sled” radio, 1936 Walter Dorwin Teague, portable table lamp, 1939 Walter Dorwin Teague, Texaco Station, 1930s Raymond Loewy 1893-1986 French-born Industrial Designer Graphic Designer Raymond Loewy, Coldspot refrigerator, 1934 Original packaging Raymond Loewy, Lucky Strike Packaging (right), 1940 Raymond Loewy, Coca-cola dispenser, 1948 Raymond Loewy, Studebaker Starliner, 1953 Raymond Loewy, Studebaker Avanti, 1963 Dieter Rams Born 1932 German Industrial Designer Architect Interior Designer Dieter Rams, SK4 record player, 1956 Dieter Rams, razors Dieter Rams, Desk alarm clock, 1961 Dieter Rams, Calculator, 1977 Dieter Rams, 606 Universal Shelving System 1960 Dieter Rams, 606 Universal Shelving System 1960 Dieter Rams, 602 Chair Programme, 1962 Dieter Rams, 602 Chair Programme, 1962 DISCUSSION Who creates demand for products, consumers or companies? See you next class....