LIFE SCIENCES MARKETING: InsiGhts FOR POsitiVE OUTCOMES in 2014 Microsites and Web Portals Wondering about the difference between a microsite and a web portal? Take a look at examples of each that Signal has developed on behalf of other companies in your space. Microsites navigation enabled users to easily locate the data they were seeking. Microsites are “mini websites” that More than 750 copies of the report deliver an engaging web experience. were downloaded. They are ideal for communicating with a very specific target audience, » Read full case study sharing detailed information about a product, service or content offering, Alma Lasers and increasing website “stickiness” by isolating key messages from other distractions. Below are microsites Signal has built for life sciences companies. Quintiles The Laser360 microsite targeted consumers interested in learning about aesthetic treatments. To drive engagement, Signal created a “before & after” photo gallery as well as a Physician Locator web tool. » Read full case study The New Health Report microsite was the main vehicle Signal developed to promote the analytical survey. Advanced Web Portals account managers. It was utilized to create customized marketing materials Web portals bring information from for more than 1,000 key accounts. diverse sources together in a uniform way. They can enable partners and » Read full case study internal stakeholders to access campaign information and easily Alma Lasers customize marketing materials. Below are web portals Signal has built for life sciences companies. Novartis Signal built the Office By Alma portal for physicians in support of a consumer campaign. It provided access to starter kit instructions, phone scripts, logos, print ad slicks, consultation guides, customizable direct mail pieces and To facilitate the distribution of program email marketing tools. marketing materials, Signal developed an internal web portal for Novartis » Read full case study » Are you looking to infuse new thinking into your 2014 marketing plans? Contact our life sciences team today by emailing [email protected]. signalinc.com.