Press Release For Immediate Release Miramar Group Launches Mira Cube Hotel in Hong Kong Opening in January 2015, the third Design-minded Hotel within its Portfolio 19 August 2014, Hong Kong – Miramar Hotel & Investment Company, Ltd (Miramar Group) – owner of The Mira Hong Kong and recently opened Mira Moon Hotel will open its latest boutique hotel, Mira Cube in January 2015. Conceptualized with the motto of a “five star shower and first class sleep ”, Mira Cube will be offering stylish accommodation, state-of-the-art communications technology, convenient location at value driven prices for both business and leisure travellers. Comprising of 50 stylishly designed rooms, Mira Cube will be located in the heart of trendy Knutsford Terrace in Tsimshatsui, the Lan Kwai Fong of Kowloon, just a stone’s throw away from the company’s flagship hotel, The Mira Hong Kong. “Designed with well-traveled and tech-savvy individuals in mind, Mira Cube’s features and services are streamlined to the convenient minimum which defines 21st century urban lifestyle hotel experience,” says Gerhard Aicher, General Manager of The Mira Hong Kong who will be also managing the group’s first Mira Cube hotel. “Mira Cube customers will also enjoy unique offerings and privileges at The Mira Hong Kong’s six award-winning outlets, the MiraSpa which includes our infinity pool and 24-hour gym, as well as have access to a fleet of guest service specialists for meeting, catering and events facilities,” says Gerhard Aicher. Exclusive introductory, opening offers with value added benefits are available now for its opening on 1 st January 2015 via the hotel website www.miracubehotel.com Mira Cube Address: 6 Knutsford Terrace, Tsim Sha Tsui, Kowloon, Hong Kong Reservations: Telephone: +852 2302 3555 Email: [email protected] About Mira Cube As a design-minded urban hotel for independent business and leisure travellers seeking convenient five-star shower and a first-class sleep, Mira Cube is Miramar Group’s third hotel brand after The Mira Hong Kong and Mira Moon, offering fuss- free service concept that values privacy over traditional attention-intensive service. The first Mira Cube hotel scheduled for opening in January 2015 is centrally located at the very core of Knutsford Terrace amidst the shopping, dining and entertainment hub of Tsimshatsui with directly adjacent Mira Mall shopping complex. Boasting crisp, minimalistic interiors, the 50 well-appointed rooms including a Harbour View Suite, all come with handy smartphones offering FREE local & international calls and unlimited Wi-Fi connectivity anywhere in the city, free Wi-Fi in the hotel, and superior bedding & shower facilities. Apart from convenient self-check-in and secure and exclusive access to the hotel’s common space, The Hangout (5/F), in which to recharge with grab’n’go breakfast, residents of Mira Cube will enjoy complimentary access to MiraSpa’s infinity pool & gym and signing privileges at the award-winning restaurants of The Mira Hong Kong just across the road. www.miracubehotel.com About Miramar Group Established in Hong Kong in 1957, Miramar Hotel and Investment Company, Limited (Miramar Group) is a hospitality group with a diversified service-oriented business portfolio comprising stylish hotels and serviced apartments, property rental, food and beverage, and travel services in Hong Kong and Mainland China. Miramar Group has been listed on the Hong Kong Stock Exchange since 1970 (HKEx Stock Code: 71) and is a member of Henderson Land Group. About siDE Architects Established in 2010 with full qualification recognized by the Hong Kong Institute of Architects, the Architects Registration Board HKSAR and the Hong Kong Interior Design Association, siDE successfully earned its achievement from interior design studio to an architectural practice. Headed by Colin Chan, the multi-awarded founder/director with more than 19 years of experience who has worked on a vast amount on prominent city projects such as Hong Kong Museum of History, Olympian City and Liberte as well as projects for market leading clients such as Li Ka Shing Foundation Ltd., MTR Corporation, Kim Robinson Salon and many others. Minimalistic, modern interiors of Mira Cube reflect the dualism of the two co-existing worlds: City and Nature, which the hote l is surrounded with Four stylishly appointed room types at Mira Cube Five star shower & first class sleep experience range from 18 sqm to 38 sqm define each stay Present in all hotels of Miramar Group, handy smartphone Privileges of stay include complimentary access to stunning grants free international calls (at Mira Cube to 10 infinity pool, 24hrs gym and Heat Experience zone at destinations) and unlimited Wi-Fi for use on the go luxurious MiraSpa at The Mira Hong Kong - ends - For high-resolution images, please go to: http://we.tl/UtIqX7AICx For media enquiries and more images, please contact: Agnes Ma Marketing Manager | The Mira Hong Kong & Mira Cube Tel +852 2368 1111 | Tel +852 2315 5574 (direct) | Fax +852 2369 0972 [email protected] Jakub Lewandowski Assistant Public Relations Manager | The Mira Hong Kong & Mira Cube Tel +852 2368 1111 | Tel +852 2315 5181 (direct) | Fax +852 2369 0972 [email protected] .