Graphic Standards Manual Helping people and communities achieve optimum physical, mental and social well- being through partnerships, prevention and access to quality, affordable health care. A HEALTHY OREGON Contents Introduction: The brand ......................................................................................i Project request ..................................................................................................1 Business cards and letterhead .........................................................................1 What is a wordmark? ........................................................................................3 Logo wordmark with file location .....................................................................4 Color ...................................................................................................................5 Minimum size and clear space requirements ..................................................6 Co-branding .......................................................................................................8 Office and program identification samples ......................................................9 Fonts/typography ............................................................................................ 10 Font usage samples ........................................................................................ 11 ADA font basics ............................................................................................... 12 Alternate format and discrimination statements ........................................... 14 Accommodations and ADA ..............................................................................15 OHA Stationary .................................................................................................16 Templates ......................................................................................................... 17 (Click on an above subject to jump to contents.) The Oregon Health Authority (OHA) Graphic Standards Manual outlines a consistent and coordinated use of the wordmark and visual elements. Co-branding coordinates a single product or service with more than one brand. Divisions and offices should align their areas visually with the Oregon Health Authority brand. By simply aligning the correct typeface and color you will visually be able to show the relationship among entities. Program or office logos must be presented in publications in conjunction with the OHA logo and not shown without the OHA logo unless there is an exemption in place. The OHA logo should always be first in order of appearance. Contact the Oregon Health Authority Publications and Design at [email protected] for questions or exemption information. The brand Introduction The Oregon Health Authority Graphic Standards Manual provides guidance for presenting the agency universally. A consistent image for internal and external audiences ensures the success of the brand. This effort is dependant on the cooperation of the Oregon Health Authority staff. The Oregon Health Authority brand is administered by the Publications and Design Section. General questions regarding the graphics standards, email [email protected] or call 503-373-7120. The Publications and Design Section (formerly the Office of Communications Resources) is a team of creative professionals that develop printed materials and communication solutions for the Oregon Health Authority. The Publications and Design Section produces and supervises the production of all Oregon Health Authority external materials. The Publications and Design Section is a shared service for both the Department of Human Services and the Oregon Health Authority. SHARED SERVICES Publications and Design Section 3421 Del Webb Ave. NE Salem, OR 97301 Phone: 503-373-7120 Fax: 503-373-7690 Email: [email protected] i Project request Where can I find references to my current DHS forms or publications? You can review current publications on the DHS Forms Server at: http://dhsforms.hr.state.or.us/forms/databases/findforms.htm. If you cannot find your form or publication, you can email the Publications and Design Section at [email protected] for help finding what you are looking for. If your materials were contracted, the Publications and Design Section may not have a record of the publication. Please contact the Publishing and Design Section at [email protected]. How do I determine our current inventory levels? Use the Field Branch Ordering System (FBOS) or contact the Publications and Design Section at [email protected] for help with your inventory and publication needs. Will my publication use the same document number? Yes, with the prefix OHA before the form number. How do I make a publication or forms request? Email your forms and publication requests to [email protected]. How do I order new business cards and letterhead? The OHA stationary can be ordered online through the web site “MyOrderDesk”. Letterhead and Business Card orders can be entered into standard templates that create an immediate PDF proof for every order. Also, your orders are kept in a history for 2 years, from which you can reorder without having to fill out the information again. All of your default contact information pre-loads the form, too! Each location can be issued a login, which may be shared by all at that location. The login primary user’s contact info would be used in the profile. Optionally, a generic email could be requested from your IS department and access to its mailbox granted to the whole location. To sign up for “MyOrderDesk”, just visit: www.myorderdesk.com/oceprintshop. Then follow the 2-step instructions to request a user login. If a login already exists, you would be referred to the primary user of that user login. If you need assistance, please contact OCE at 503-373-0148 or email [email protected]. 1 Project request Can old printed letterhead paper be reused or recycled? The state has a recycle/reuse (R/R) program that turns old letterhead and other unused paper into memo pads for state employee use. To recycle letterhead in this way, put it in a box, clearly mark the box “R/R Program” and place it in your building’s shuttle pickup area. Shuttle your old letterhead to DAS Publishing & Distribution (P&D) for use in the State Letterhead Recycle/Reuse Program (R/R) to 550 Airport Road SE, Salem, OR 97301-6076. To order recycled memo pads from P&D, call 503-373-1700. Be prepared to give your agency name, contact name, phone number and shuttle address. How do I use translation services for publications? To order a translation for a new or existing publication, follow the steps under planning for and ordering a print or electronic publication. Indicate on the OHA 2001 form under the Project Information section that you want the publication translated and to what language(s) you want it translated. Email the completed form to [email protected]. How do I use translation services for forms? Go to http://dhsresources.hr.state.or.us/WORD_DOCS/DE1001.doc for the request form, which includes information on translation. How do I order reprints of DHS-branded publications? If your program is now aligned with the Oregon Health Authority, your reprints must reflect that. For help with your reprint questions and requests, please contact the Publications and Design Section at [email protected] or call 503-373-7120. For more information about branding, please refer to the Oregon Health Authority brand toolkit which offers succinct guidelines for logo and use of the Oregon Health Authority brand. This information is designed to help all users across the agency develop a consistent and coordinated brand. You can find this on the intranet: http://inside.dhsoha.state.or.us/directors-office/communications/dhsoha-media/internet-and-social-media/ media-contacts/communication-articles/1209-oregon-health-authority-brand-toolkit.html. 2 A “wordmark,” a subset of the term “logotype,” is a standardized graphic representation of the name of a company, institution or product name used for purposes of identification and branding. A wordmark is usually a distinct text- only typographic treatment such as the graphic identities of the government of Canada, FedEx, Google and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product. In the United States and European Union, a wordmark may be registered, making it protected intellectual property. In the United States the term “wordmark” may not only refer to the graphic representation, but the text itself may be a type of trademark. What is a wordmark? Oregon Health Authority logo wordmark The Publications and Design Section designed the Oregon Health Authority logo wordmark in 2010. The logo wordmark should be on every project representing the agency and should always be reproduced accurately by following the standards set forth in this manual. The logo wordmark should always be legible, and it must be in an area of isolation that is clear of other elements, either typographic or graphic. The logo wordmark may not be manipulated or changed in any way. Do not attempt to recreate the logo wordmark, change the font, or alter the size, proportions or space