UNOPS eSourcing v2017.1 Section II Schedule of Requirements Request for Proposal Provision of services for Raising Public Awareness Campaign on Availability of Local Level e-Government Services (UNOPS-SWISSPRO-2021-S-001) e-Sourcing reference: RFP/2021/18398 1 UNOPS eSourcing v2017.1 TERMS OF REFERENCE Raising Public Awareness Campaign on Availability of Local Level e-Government Services (UNOPS-SWISSPRO-2021-S-001) ​ ​ 1. BACKGROUND The Programme “Enhancing Good Governance and Social Inclusion for Municipal Development - Swiss PRO” improves local capacities primarily in 99 local self-governments in Šumadija and Western Serbia, and South and Eastern Serbia regions1 to apply good governance (GG) principles in local policies and regulations and thus increase social​ cohesion. The Government of Switzerland has allocated USD 6.9 million for the Programme, with the United Nations Office for Project Services (UNOPS) responsible for its implementation, in cooperation with the Standing Conference of Towns and Municipalities (SCTM). The Programme has to fulfil two main goals: 1. To contribute to the enhancement of organisations and officials’ knowledge and skills 2. To positively change the scope and quality of public services rendered to citizens, especially to those from excluded groups. Both goals will lead to improved regulations, institutional, technical and human capacities for the enhancement of e-services. In addition, capacity building will be provided to local civil society organisations (CSOs) as well as institutions dealing with social inclusion and gender equality. Overall, this will contribute to the improved rule of law at the local level, increased accountability, transparency and efficiency and effectiveness of the local self-governments (LSGs), and ultimately improvement of quality of life of citizens, especially excluded groups. The Programme will coordinate its activities with the key line-national-level institutions, while observing the national strategies, laws and relevant development documents, which will contribute to sustainability, ensure national ownership and develop national capacities. The content and the scope of the Programme will significantly complement the European Union Support to Municipal Development – EU PRO Programme. Key stakeholders, at the same time the main beneficiaries, are LSGs and its institutions and staff. In addition, the Ministry of Public Administration and Local Self-government (MPALSG), the Ministry of Labour, Employment, Veterans and Social Affairs (MLEVSA), local CSOs, Centres for Social Work (CSW), are beneficiaries as well. The final beneficiaries are the inhabitants of the area where the Programme will be implemented (est. 3.5 million citizens of 99 municipalities). 1 Programme Area of Responsibility: Aleksandrovac, Aleksinac, Aranđelovac, Arilje, Babu nica, Bajina Ba ta, Batočina, Bela Palanka, Blace, Bojnik, š š Boljevac, Bor, Bosilegrad, Brus, Bujanovac, Čačak, Ćićevac, Despotovac, Dimitrovgrad, Gad in Han, Golubac, Ivanjica, Jagodina, Knić, Knja evac, ž ž Koceljeva, Kosjerić, Kragujevac, Kraljevo, Kru evac, Kučevo, Kur umlija, Lajkovac, Lapovo, Lebane, Leskovac, Loznica, Lučani, Ljig, Ljubovija, š š Majdanpek, Mali Zvornik, Malo Crniće, Mero ina, Mionica, Negotin, Ni , Nova Varo , Novi Pazar, Osečina, Paraćin, Petrovac na Mlavi, Pirot, š š š Po arevac, Po ega, Priboj, Prijepolje, Prokuplje, Ra ka, Ra anj, Rekovac, Smederevo, Smederevska Palanka, Sokobanja, Surdulica, Svilajnac, Svrljig, ž ž š ž abac, Topola, Trgovi te, Trstenik, Tutin, Ub, U ice, Valjevo, Varvarin, Velika Plana, Veliko Gradi te, Vladičin Han, Vlasotince, Vrnjačka Banja, Zaječar, Š š ž š abari, agubica, itorađa, Bogatić, Crna Trava, Čajetina, Ćuprija, Doljevac, Gornji Milanovac, Kladovo, Krupanj, Medveđa, Pre evo, Rača, Sjenica, Ž Ž Ž š Vladimirci i Vranje. 2 UNOPS eSourcing v2017.1 2. JUSTIFICATION OF THE INTERVENTION The Government of Serbia is determined and focused on reforming the public sector as a whole, 2 and specifically the public administration ,​ into a far more accountable, transparent, efficient and effective service to the citizens and the ​society. To that end, the introduction, development and functioning of e-government and e-services3 is seen as one of the crucial elements in that process ​ which, appropriately regulated and deployed, could rather swiftly bring tangible benefits to citizens and businesses, improving their quality of life and ease for doing business, through better public services delivery. The line Ministry (MPALSG) and the Office for Information Technologies and eGovernment (OITeG) have adopted the new programme for Developing eGovernment in Serbia 4 for 2020-2022 ​ period. ​ Fully understanding the all-important issue of the said, the Swiss PRO developed and implemented an activity focused on providing support to LSGs in improving their institutional and governance capacities for delivering improved e-government and e-services, as well as introduction of open data. As a first step in that process, the Swiss PRO conducted Assessment of e-Government 5 ​ status in 60 LSGs in Serbia ,​ with the objectives to gauge current e-government status at local ​ level, which then served as a basis for the further intervention. Having in mind the findings, conclusions and recommendations from the Assessment, the Programme developed and carried an open Call for Proposals directed to all LSGs in the AoR, the result of which were 35 supported ​ projects. ​ Apart from procuring the IT equipment, the Swiss PRO is also delivering the all-important technical assistance to the awarded 35 LSGs, in accordance to their needs. The technical assistance launched is pertained to development and/or application of internal policies, protocols, regulations and other normative processes that will enable functioning of all elements of e-government system and delivery of e-services. Also, in 11 LSGs the technical assistance is pertained to introducing assistive technologies for persons with disabilities, elderly and other similar excluded groups, while in nine LSGs to establishment of a functional e-participation and/or e-hearings dedicated sections of LSGs web sites. Additionally, for 30 more LSGs from the AoR a focused support on opening their data and transferring them into machine-readable formats is provided. The latest official data on usage of information and communication technologies in Serbia6 indicate ​ that less than 20 percent of people living in the Šumadija, Western, Southern and Eastern Serbia have ever sent online a completed form to any public institution, which is a basis of using e-services, while recently published analysis of the effects of the new programme for Developing eGovernment in Serbia7 is highlighting the need to conduct campaigns in order to raise citizens' ​ awareness of availability of e-services. This became even more important during the crisis caused by the COVID-19 pandemic, when most of the work processes have adjusted to online mode. This is why the Programme will conduct an awareness-raising campaign on benefits of new e-services and improved e-government and open data at the local level for citizens and businesses in 65 supported LSGs. This campaign will be implemented by an outsourced legal entity (service provider), selected in a public tendering process. 2 http://www.pravno-informacioni-sistem.rs/SlGlasnikPortal/eli/rep/sgrs/vlada/strategija/2014/9/1/reg ​ 3 As defined in the Law on Electronic Government, “an electronic service means implementation of electronic administrative procedures and electronic communication with users”. Electronic servicing includes certain activities of public entities at the national, provincial and local level, in line with their authority, which enable physical and legal entities and other public entities (G2C, G2B, G2G) to exercise their rights, under strictly defined procedures. 4 http://mduls.gov.rs/wp-content/uploads/Program-razvoja-eUprave-u-RS-2020-2022.pdf?script=lat ​ 5 Assessment of e-Government Status in LSGs – Swiss PRO eGovernment Development Index ​ 6 https://www.stat.gov.rs/sr-latn/vesti/20200922-godisnje-istrazivanje-o-ikt/?a=27&s=0 ​ 7 http://mduls.gov.rs/wp-content/uploads/Izvestaj-o-ex-ante-analizi-Programa-razvoja-eUprave-06022020.pdf ​ 3 UNOPS eSourcing v2017.1 3. OBJECTIVES OF THE INTERVENTION Overall objective of the intervention is to contribute to enhanced use of available e-services and open data in targeted local self-governments. Specific objective of the intervention is to raise awareness of citizens and businesses in targeted LSGs about Swiss PRO contribution to improved or new e-services and enhanced access to open data. The purpose of the campaign, however, will be to facilitate the introduction and adoption of the e-services by the widest possible base of local users, especially those from excluded groups. 4. SCOPE OF THE INTERVENTION Under the direct supervision of the Programme Officer for Good Governance and Gender Equality and guidance of the Media and Communications Officer the selected service provider will prepare and implement a raising awareness campaign in accordance to the submitted and approved campaign proposal and in line to the accepted descriptions of activities and the timeframe. 4.1. Area and the Target Groups In geographical terms, campaign activities will be focussed primarily on 65 LSGs s​ upported by the Swiss PRO within the above mentioned CfP for improving e-services and technical assistance for 8 open data .​ ​ The campaign will be addressing availability of new and/or