PROJECT “SOMOS O MAIOR CLUBE DO MUNDO SIM” (SOMAMOS) To CLUB DE REGATAS VASCO DA GAMA 2021 - 2035 TERM PROPOSED BY LEVEN SIANO 2 These are the tales of arms and matchless men Who put to sea from Portugal’s west shore And trekked to Taprobana and beyond By oceans nobody had braved before, And in combat and crises held their own, Drawing on more than human skill, in war Among a distant people, to bring the name Of a New Kingdom, and earn it deathless fame; (Translated by A.Z. Foreman CAMÕES, Luís de. Os Lusíadas, Canto Primeiro, 1st stanza. Rio de Janeiro: Biblioteca do Exército Editora (Publisher), page 79) 3 TABLE OF CONTENTS Section I – INTRODUCTION.................................................................................................6 SECTION II - THE FORCES OF THE CLUB DE REGATAS VASCO DA GAMA...........................10 II.1 – Executive Summary..................................................................................................10 II.2 – The navigator that inspires our name, symbols and colors..........................................11 II.3 – The most beautiful history in the world football....................................................19 II.4 – The most engaged club’s supporters in Brazil.........................................................25 II.5 – Achievements.........................................................................................................26 SECTION III – PRESENT DAY VASCO: OUR TEMPORARY WEAKNESSES.................................31 III.1 – Description of the Institution.................................................................................31 III.1.1 – Location..............................................................................................................31 III.1.2 – Legal Structure....................................................................................................31 III.1.3 – Management Structure........................................................................................32 III.1.4 – Records, Integrity and Security...........................................................................32 III.2 – Financial Analysis...................................................................................................33 III.3 – Environmental Analysis...........................................................................................38 III.3.1 – Internal Environment: Crises, Sports Decline and Political Instability................38 III.3.2 – External Environment and its THREATS..............................................................40 III.4 – Analysis of Competition........................................................................................45 III.5 – Market Analysis, Disruption andOPPORTUNITIES ................................................48 SECTION IV – THE VASCO DA GAMA OF THE SOMAMOS PROJECT..................................50 IV.1 – What is the Vasco we want? #ThinkVasco..........................................................50 IV.2 – When? #Vasco is In a Hurry................................................................................51 IV.3 – Strategic Planning of the SOMAMOS Project ........................................................56 IV.3.1 – The SWOT Analysis..............................................................................................56 IV.3.2 – The SO STRATEGY................................................................................................58 IV.3.3 – The Marketing Strategy...................................................................................... 58 IV.3.4 – The Organizational Identity..................................................................................61 IV.3.5 – Objectives...........................................................................................................63 IV.4 – Operational Plan....................................................................................................72 IV.4.1 – Professional Management and Essential Skills...................................................72 IV.4.2 – Governance........................................................................................................75 IV.4.3 – Transition from Volunteer to Hybrid Work.........................................................75 IV.4.4 – The Candidate.....................................................................................................76 IV.4.5 – Executive Team...................................................................................................77 IV.4.6 – New Vice-President Offices................................................................................90 IV.4.7 – Organization Chart of Functions.......................................................................90 IV.4.8 – Systems integration by IT....................................................................................92 4 IV.4.9 – Human Resources...............................................................................................95 IV.4.10 – Measures to ensure Vasco’s integrity................................................................95 SECTION V - BUSINESS MODEL PROPOSED BY THE SOMAMOS PROJECT........................96 V.1 – The Club Issue: Inability to generate positive cash flow.........................................96 V.2 – Investments by Capital or by Debts?.......................................................................96 V.3 – Investment by International Financing...................................................................99 V.4 – Business Model Proposed by the SOMAMOS Project...........................................102 V.5 – How the SOMAMOS Project will achieve its objectives........................................104 SECTION VI – THE SOMAMOS PROJECT.........................................................................106 VI.1 – The Revenue Ecosystem.......................................................................................106 VI.1.1 – The Supporter Base: The Ecosystem................................................................107 VI.1.2 – Professional Footbal.........................................................................................114 VI.1.3 – The Stadium.....................................................................................................117 VI.1.4 – The SOMAMOS Project for the São Januário Stadium.........................................118 VI.1.4.1 – The Serneke Project........................................................................................121 VI.1.4.2 – The Populous Project......................................................................................136 VI.2 – Ecosystem of Duties............................................................................................142 VI.2.1 – Football (Professional and the Youth Team)....................................................143 VI.2.2 – Supporter’s Base ..............................................................................................143 VI.2.3 – The Club ...........................................................................................................144 VI.3 – Restructuring Ecosystem ....................................................................................145 VI.3.1 – Working Capital Needs ....................................................................................145 VI.3.2 – Investment Need for Player Acquisition...........................................................146 VI.3.3 – Training Centers................................................................................................146 VI.3.4 – Boats and Rowing (Sports)...............................................................................146 VI.3.5 – Administrative Restructuring ..........................................................................146 VI.3.6 – Investments in New Projec ..............................................................................147 VI.3.7 – Club Acquisition ...............................................................................................147 VI.3.8 – Renovations/Upgrades (Existing Facilities))......................................................148 VI.3.9 – Debt Restructuring ..........................................................................................148 VI.4 – The Casas Vasco...................................................................................................149 VI.5 – The SOMAMOS Project for the Modernization of the Nautical Headquarters....157 VI.6 – The SOMAMOS Project for the Revitalization of the Calabouço Headquarters...159 VI.7 – The SOMAMOS Project for the Globalization of the Vasco Brand.......................163 VI.8 – The SOMAMOS Project for the Acquisition of International Clubs......................164 VI.8.1 – Portugal Club (Investment Reasoning).............................................................164 VI.8.2 – USA Club (Investment Reasoning)....................................................................164 VI.9 – V-TECH..................................................................................................................165 VI.10 – Financing ..........................................................................................................168 SECTION VII – CONCLUSION..........................................................................................168 SECTION VIII – BIBLIOGRAPHY.......................................................................................170 5 Section I