PRESS RELEASE SHAHRUKH KHAN’S RA.ONE RIDE “UNLEASHED” AT BOLLYWOOD PARKS™ DUBAI Ride number two for Shahrukh Khan, as he shoots for his second ride with Bollywood Parks™ Dubai – Ra.One Unleashed. Dubai, UAE – 8th November: Bollywood Parks™ Dubai, part of Dubai Parks and Resorts, the largest integrated theme park destination in the region, concludes the making of the ride videos by releasing the Red Chillies Entertainment hit Ra.One, which has inspired a thrilling 4D multi- sensory virtual theatre ride - Ra.One Unleashed. Taking the visitors through a behind the scenes of what’s to come, Shahrukh Khan is seen shooting for the opening sequence of the ride, “Ladies and gentleman, welcome! You stand on the threshold of the future.” Explaining the ride to the audience, Shahrukh Khan said, “It’s an experience that supposedly is happening in Shekhar Studios. He is trying to give a presentation when things go wrong and Ra.One comes back. As he should! Bad guys should always come back to revive a film! The fun part starts, when they try to save everyone who is going to be watching this spectacle and avoid any eminent danger.” Directed by Reema Kagti, of Dil Dhadakne Do and Talaash fame, the ride was shot with the help of some of Bollywood’s most innovative designers, creative writers and producers. The team ensured that the ride is a clear depiction of the Red Chillies Entertainment Sci-Fi film where the visitors will also become an integral part of the ride’s virtual world. With an aim to immerse the visitors, the ride will have them be part of the company which is owned by Prateek Subramaniam, son of Shekhar Subramaniam, the legendary designer and creator of the villain RA.One and the hero G.One as seen in the film. He further added, “Some of the bits and pieces, the take offs and dialogues will use my face for the ride and are being shot right here right now.” It will be the first time ever that a theme park has collaborated with the big wigs of the Indian film industry to bring together an unforgettable experience with all things Bollywood. Fans and families are gearing up for the first ever Bollywood themed park, and as the popularity of the film industry reaches billions across the world, the park’s opening has become an anticipated affair. Also seen at the shoot was Producer, Stuti Ramachandra of Karthik calling Karthik fame. All praise for the superstar, Stuti commented, “Shahrukh Khan epitomizes what is good about Bollywood. He knows he’s good which is always a good thing, and he delivers every time. A perfectionist through and through, Shahrukh Khans dedication does not only limit to his films, this collaboration is a one of a kind for King Khan and he has given his best to ensure that visitors leave the ride spellbound” Giving the audience a glimpse into his fun yet dedicated personality, Shahrukh confesses that he has never been a fan of the black overalls one has to wear while shooting for VFX, “I have a clause in my film making that I will never wear the silly suit that you’re supposed to wear for VFX, I look like a half-baked zebra crossing, and I hate it, I detest it, but you got to do, what you got to do.” A true testament to his dedication for his work, he further added, “If you are working in a creative field which is going to be measured on commercial standards, you need to outwork yourself, you need to do stuff beyond what you’ve done the last year.” Located within Bollywood Film Studios featuring Hall of Heroes zone, visitors will enjoy RA.One Unleashed, the thrilling 4D multi-sensory virtual ride to witness the battle for supremacy, alongside, Krrish – Hero’s Flight – a panoramic flying attraction. Shahrukh Khan’s excitement for the launch is contagious as he bids adieu, “I can’t wait to see you all at Bollywood Parks™ Dubai as soon as it opens! Be the first to watch the airing of the videos on the given YouTube link: http://bit.ly/2fuqQzW Download the hi-res video of behind the scenes: https://we.tl/y9Ttunlp8P Visitors can now purchase their Bollywood Parks™ Dubai daily tickets for AED 285 for Adults and AED 245 for child and senior citizens respectively.. Ultimate theme park enthusiasts can purchase the Bollywood Parks™ Dubai Annual Pass which includes limitless access to the World’s first Bollywood themed park at AED 755. With over 16 rides and attractions plus 20 daily live shows, spread across 1.7 million sq.ft, the Annual Pass will provide visitors with unlimited access to B_Spellbound, while unlocking a host of exclusive benefits and rewards. Annual passes for Bollywood Parks™ Dubai are currently on sale at www.bollywoodparksdubai.com and www.dubaiparksandresorts.com Scheduled to open on November 15th 2016, Bollywood Parks™ Dubai is part of Dubai Parks and Resorts which will also feature MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. The entire destination will be connected by Riverland™ Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph® Collection. Expected to open in late 2019, Six Flags Dubai will be destination’s fourth theme park and the region’s first Six Flags theme park. ‐ends‐ Bollywood Parks™ Dubai Bollywood Parks™ Dubai a part of Dubai Parks and Resorts™ is a first of its kind theme park showcasing the authentic Bollywood experience. Bollywood, the Hindi language film industry based in Mumbai, India is one of the largest centres of film production in the world. Located near the Dubai-Abu Dhabi border in the United Arab Emirates, the park will feature cinematic rides, thrilling attractions and entertaining live shows that bring to life the action, music, dance and drama of Bollywood. Bollywood Parks™ Dubai will recreate the Bollywood experience through themed attractions and rides spread across five zones: Bollywood Boulevard, Mumbai Chowk, Rustic Ravine, Royal Plaza and Bollywood Film Studios featuring Hall of Heroes. Visitors will experience bold action, colourful story- telling and captivating dance sequences inspired by nine popular films or IPs: Rock On!!, Don, Lagaan, Sholay, Dabangg, Mughal-e-Azam, Zindagi Na Milegi Dobara, RA.One and Krrish. Bollywood Parks™ Dubai is also home to the stunning 850-seat Rajmahal Theatre that will house a separately ticketed Broadway-style, Bollywood themed musical. During the day, the park will have up to 20 live shows across five stages: Rock On!!, Crossroads, Mumbai Express, Rangmanch and Stars on Steps. The park will also offer six themed restaurants that capture India’s mouth-watering culinary offerings and eight retail outlets stocking quintessential filmy fare. Set to open within the Dubai Parks and Resorts™ destination on November 15 2016, Bollywood Parks™ Dubai will cover 1.7 million square feet. For more information, go to: http://www.bollywoodparksdubai.com Dubai Parks and Resorts, owned by DXB Entertainments PJSC, is the Middle East’s largest multi- themed leisure and entertainment destination comprising three separate theme parks: MOTIONGATE™ Dubai the region’s largest Hollywood-inspired theme park featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. It will also host the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fourth theme park and the regions first Six Flags themed park. The entire destination is connected by Riverland™ Dubai – a uniquely themed retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection. Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports the destination offers over 100 rides and attractions For more information go to: http://dubaiparksandresorts.com Follow Dubai Parks and Resorts: For further information, please contact: Pavishia Nair / Farah Nezam ASDA’A Burson-Marsteller Email: [email protected] / [email protected] T: +971 4 4507600 .