Ipsos MORI Attitudes towards the Royal Family March 2021 The future of the British Monarchy On balance, do you think it would be better or worse for Britain in the future if the Monarchy was abolished, or do you think it would make no difference? Better if abolished No difference Worse if abolished 9-10 March 2021 (After Prince Harry’s + Meghan’s Oprah interview) 19% 31% 41% 3-4 March 2021 (Before Prince Harry’s + Meghan’s Oprah interview) 17% 34% 43% Base: 2,002 Online British adults aged 16-75, 9-10 March 2021 2 © Ipsos | March 2021 Future of the British Monarchy: British vs American perspectives On balance, do you think it would be better or worse for Britain/the United Kingdom in the future if the Monarchy was abolished, or do you think it would make no difference? Better if abolished No difference Worse if abolished Don’t know Among British adults 19% 31% 41% 10% Among American adults 16% 36% 17% 31% Base: 2,002 Online British adults aged 16-75, 9-10 March 2021, 1,001 Online American adults aged 18+ , 10-11 March 2021 3 © Ipsos | March 2021 Future of the British Monarchy: American perspective Do you think it would be better or worse for the following in the future if the British Monarchy was abolished, or do you think it would make no difference? Better if abolished No difference Worse if abolished Don’t know The United Kingdom 16% 36% 17% 31% The United States 11% 57% 10% 22% Base: 1,001 Online American adults aged 18+ , 10-11 March 2021 4 © Ipsos | March 2021 Change since before the The Royal Family Oprah interview (3-4 March) makes me think Traditional 57% -2 the UK is…? Powerful 20% -8 An unequal society 18% -1 Self-confident 12% -3 Which of the following, if Democratic 12% -2 any, do you associate more Inward-looking 10% with the United Kingdom +1 because of the Royal Undemocratic 9% -1 Family? Please pick all that Modern 9% +1 apply where the Royal Outward-looking 7% -2 Family makes a difference to your views. An equal society 7% +2 Weak 4% -1 The Royal Family makes me Insecure 4% -1 think the United Kingdom is….. No impact 12% -3 Base: 2,002 Online British adults aged 16-75, 9-10 March 2021 © Ipsos | March 2021 The Royal Family Traditional 57% 41% makes me think Powerful 20% the UK is…? 19% An unequal society 18% 22% Self-confident 12% Among British adults 10% Democratic 12% 5% Among American adults Inward-looking 10% 9% Undemocratic 9% 11% Which of the following, if any, Modern 9% do you associate more with the 5% Outward-looking 7% United Kingdom because of 3% the Royal Family? Please pick An equal society 7% all that apply where the Royal 3% Weak 4% Family makes a difference to 3% your views. The Royal Family Insecure 4% 6% makes me think the United No impact 12% Kingdom is….. 23% Base: 2,002 Online British adults aged 16-75, 9-10 March 2021, 1,001 Online American adults aged 18+ , 10-11 March 2021 © Ipsos | March 2021 Change since before the Which member of % Mentioning each Oprah interview (3-4 March) the Royal family is Queen Elizabeth II 40% - most popular? Prince William 28% -4 The Duchess of Cambridge 27% -2 Prince Harry 25% +1 Which of the following Princess Anne 19% +2 members of the Royal Any of the Queen's great grandchildren 19% +3 Family, if any, do you like the Prince Philip 15% +2 most? The Duchess of Sussex 13% - Prince Charles 11% -2 The Duchess of Cornwall 6% - Princess Eugenie 4% -2 Prince Edward 4% -1 Princess Beatrice 4% -1 Prince Andrew 2% - Base: 2,002 Online British adults aged 16-75, 9-10 March 2021 © Ipsos | March 2021 % Mentioning each Which member of Queen Elizabeth II 40% 24% the Royal family is Prince William 28% most popular? 11% The Duchess of Cambridge 27% 16% Prince Harry 25% Among British adults 28% Princess Anne 19% 4% Any of the Queen's great grandchildren 19% Among American adults 21% Prince Philip 15% 4% Which of the following The Duchess of Sussex 13% members of the Royal 17% Prince Charles 11% Family, if any, do you like the 5% most? The Duchess of Cornwall 6% 2% Princess Eugenie 4% 4% Prince Edward 4% 1% Princess Beatrice 4% 3% Prince Andrew 2% 2% Base: 2,002 Online British adults aged 16-75, 9-10 March 2021 © Ipsos | March 2021 How interested are you in news about the British Royal Family? How interested, if at all, are you in news about the British Royal Family?` Very/fairly interested Not very/at all interested 9-10 March 2021 (After Prince Harry’s + Meghan’s Oprah interview) 51% 48% 3-4 March 2021 (Before Prince Harry’s + Meghan’s Oprah interview) 50% 48% Base: 2,002 Online British adults aged 16-75, 9-10 March 2021 9 © Ipsos | March 2021 How interested are you in news about the British Royal Family? How interested, if at all, are you in news about the British Royal Family?` Very/fairly interested Not very/at all interested Among British adults 51% 48% Among American adults 32% 63% Base: 2,002 Online British adults aged 16-75, 9-10 March 2021, 1,001 Online American adults aged 18+ , 10-11 March 2021 10 © Ipsos | March 2021 Ipsos MORI March 2021 For more information Kelly Beaver Cameron Garrett Managing Director Senior Research Executive [email protected] [email protected] Gideon Skinner Research Director [email protected].