DOCUMENT RESUME ED 099 938 CS 500 933 AUTHOR Barrett, Harold, Ed.; And Others TITLE Conference in Rhetorical Criticism: Address of the Conference and Commended Papers (2nd, Hayward, Calif., May 1967). INSTITUTION .California State Coll., Hayward. Dept. of Speech and Drama. PUB DATE 67 NOTE 37p. EDRS PRICE MF-$0.75 HC-$1.85 PLUS POSTAGE DESCRIPTORS *Communication (Thought Transfer); Debate; *Persuasive Discourse; Political Issues; Rhetoric; *Rhetorical Criticism; Speech Education; Speeches IDENTIFIERS Eisenhower (Dwight); Nixon (Richard); Stevenson (Adlai II) ABSTRACT At the second annual Cal-State Hayward Conference in Rhetorical Criticism, upper division and graduate studentsfrom 17 colleges and universities presented papers on the theory,history, and criticism of rhetoric. Panels of faculty membersfrom the same colleges and universities, serving as editor-critics, judgedthe six papers in this volume as commendable.The titles and authors are "Critics of IDeclamatios° by William Glen Freeman,°Nomination Acceptance Addresses of Eisenhower and Stevenson: AStudy in Contrasts° by Stephen W. Littlejohn, "Ethical Criticism: TheListener as Good Man° by Jerry Patch,"Saint Augustine and the Christian Influence on Rhetoric" by Carol S. Ramsey, "Nixon as PoorRichard" by Edward A. Schwarz, and "Medium: A Neglected Dimension ofRhetorical Criticism" by Iris N. Yamaolea. The conference address by Dr. Bower Aly, °Rhetoric: Its Natural Enemies," is also includedin the volume. (TO) U.S DEPARTMENT OF HEALTH, EDUCATION & WELFARE NATIONAL INSTITUTE OF EDUCATION THIS DOCUMENT HAS BEEN REPRO DuCED EXACTLY AS RECEIVED FROM THE PERSON OR ORGANIZATION ORIGIN ATOM IT POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRE SENT OFFICIAL NATIONAL INSTITUTE OF EDUCATION POSITION OR POLICY CONFERENCE IN RHETORICAL CRITICISM Address of the Conference and Commended Papers Harold Barrett,Editor Bruce D. Loebs, Assistant Editor Robert L. luie, Student Editor California State College at Hayward 1967 1`..:4-,-iii4aut-wiiiwl....'iiwi,i4aiiwiiiwiiiwiii-144,twi,- icwiii.4-iiiwi,i44,443.iwiiiwliwi,i4i,"...i44iii-weircw"4,4,iwiiitsi.",;',, i E 1 E 1 BEST COPY AVAILABLE E E 1 Professor Karl F. Robinson encouraged new endeav- E ors, new ideas for useful experience in learning and f, 1 teaching. He was excited about the potential educa- t 1 tional value of a conference in rhetorical criticism, E 1 and he gave full support to its development.More- t,' 3 over, his counsel and good offices were indispensa- E 1 ble to the planning and execution of the first Con- E I ference in 1966. We had frequent questions for him, E 1 to which he responded with suggestions and answers E drawn from his deep reservoir of thought and experi- i ence. E 3 E In planning this and other departmental pursuits, E we listened to this wise and gently effective man; 1 we learned from Karl. E 1 E 3 To his memory, we dedicate this volume. E 1 E 1 E 3 E 1 E 1 E ,r0.1 v ivti'Vetvt 'fit: = s ' -. v t..vrtvt=tv . t r 01,t5-. tt .vrt-rt . Cover Design by %gut 'ems Foreword BEST COPYAVAILABLE On May 20, 1967, the Speech-Drama Department and Creative Arts Division Council of California State College at Hayward, held the Second Annual Con- ference in Rhetorical Criticism. In attendance were professors and twenty-six upper-division and graduate students from seventeen colleges and universities of the western states. The students read papers on rhe- torical history, theory, and criticism in six sections to panels of editor-critics--the participating pro- fessors. The six student papers in this volume are those given commendation by the editor-critics. The Conference was honored with the attendance of Bower Aly, distinguished professor of speech at the University of Oregon. His address, delivered at the Conference banquet, is reprinted in this journal. To Professor Aly we owe a debt of gratitude for his important contribution to our conference and to man- kind's available supply of significant thought on rhetoric. The Editors REST COPY AVAILABLE Student Participants Student Participants (continued) Eugenia Bernstein, ULLA, "The Artistry of Audience Adaptation in Winston Churchill's World War II Edward A. Schwarz, California State College at Los Angeles, "Nixon as Poor Richard" Oratory" David T. Burhans, Jr., Pepperdine College, "The Ghost F. Eugene Scott, University of Wyoming, "The Debate Writer: Stumbling -Block or Stepping-Stone?" on Repeal of Suffrage in Wyoming Territory (1871)" Steve Chambers, University of California at Davis, Carolyn Smart, University of California at Davis, "The Reformation of Englith Rheidric" "Uncut Diamonds, Untilled Acres" Gilbert L. Clardy, San Diego State College, "Brown Linda Squires, San Jose State College, "The Dilemma of Effects" vs. Reagan: A Study of Ethos" Terry W. Cole, Fresno State College, 11Alcuin's Theory Iris N. Yamaoka, University of Hawaii, "Medium:A ofthe Positions as the Basis for Modern Argu- Neglected Dimension of Rhetorical Criticism" mentation" Faculty Participants, William Freeman, Fernando Valley State College, "Crit- ics of Declamatio" Editor- Critics Virginia L. Gross, Sacramento State College, "Dialogue Bower Aly, University of Oregon of the Schoolmasters" Phillips R. Biddle, Sacramento State College John Cambus, California State College, Hayward Roger Hite, University of Oregon, "An Essay on Apply. Fred L. Casmir, Pepperdine College ing Burke to Drama" Robert S. Cathcart, California State College, L.A. Phil Dolph, San Jose State College Robert L.Ivie, California State College at Hayward, Ernest Ettlich, Washington State University "Ronald Reagan Before a Hostile Audience" Gary Hawkins, San Francisco State College Jack Kingsley, University of Wyoming Stephen W. Littlejohn, University of Utah, "Nomina- Dale G. Leathers, University of California at L.A. tion Acceptance Addresses of Eisenhower and Albert L. Lewis, Central Washington College Stevenson: A Study in Contrasts" Bruce Loebs, California State College, Hayward Robert C. Martin, California State College, Hayward Victoria Markarian, Stanislaus State College, "Ren- Jack Mills, San Diego State College .Gerald P. Mohrmann, University of California, Davis aissance Rhetoric: Its Development and Influence in Europe and England" Mary McEdwards, San Fernando Valley(State College David Natharius, Fresno State Colle0 Brenda Robinson, California State College, Hayward Mike McCoy, Sacramento State College, "The Speech Not Given" R. C. Ruechelle, Stanislaus State College Philip C. Wander, San Jose State College James C. McFarland, San Francisco State College, Director of the Conference "Textual Analysis of Franklin D. Roosevelt's Yalta Conference Address" Harold Barrett, California State College, Hayward Judith A. Milchen, San Diego State College, "Emotional Appeal in Legal Dratory" Elsaree Murray, Stanislaus State College, "The New Rhetoric of I. A. Richards" Allan Nettleton, Washington State University, "Pro- test Then and Now: 1916 and 1967" Dennis M. Ogawa, UCLA, "Quintillan's Perfect Orator and the Roman Empire, First Century, A.D." Jerry Patch, San Fernando Valley State CcIlege, "Ethical Criticism: The Listener as Good Man" Carol S. Ramsey, California State Collegeat Hayward, "Saint Augustine and the Christian Influenceon Rhetoric" Anthony L. Rausch, Fresno State College, "A Compari- son Between the Rhetoric of Hitler and Le Bon's The. Crowd" Larry Reid, Central Washington State College, "A Burkelan Analysis of Adolf Hitler's Addressto the Reichstag on January 30, 1934" BEST COPY AVAILABLE Schedule of Events 10:00 Briefing 10:30 Critics' Silent Review of Papers in Sections LUNCH 1:00 Section Meetings Presentation of Papers Comments of Editor - Critics Decision for Commendation and Publication 4:00 Presentation to the Conference of Commended Papers 7:30 Dinner Cal State Dining Room Master of Ceremonies: Dr. Robert C. Martin, Chairman, Department of Speech and Drama, California State College at Hayward Introducing the Speaker: Dr. Harold Barrett, Associate Professor, Department of Speech and Drama, California State College at Hayward Speaker: Dr. Bower Aly, Professor of Speech, University of Oregon "Rhetoric: Its Natural Enemies" PAPERS OF THE CONFERENCE -.CONTENTS- BEST COPY AVAILABLE Address of the Conference Page Dr. Bower Aly "Rhetoric: Its Natural Enemies" 1 Commended Papers of the Conference William Glen Freeman "Critics of Declamation 11 Stephen W. Littlejohn "Nomination Acceptance Addresses of Eisenhower and Stevenson: A Study in Contrasts" 15 Jerry Patch "Ethical Criticism: The Listener as Good Man" 19 Carol S. Ramsey "Saint Augustine and the Christian Influence on Rhetoric" 23 Edward A. Schwarz "Nixon as Poor Richaed" 27 Iris N. Yamaoka "Medium: A Neglected Dimension of Rhetorical Criticism" 31 ADDRESS OF THE CONFERENCE RHETORIC.... ITSNATURAL ENEMIES Bower My, University ofOregon BEST COPYAVAILABLE MR. CHAIRMAN: Of courseI must admit that the flattering words sity, where I was a graduate student, toldme that in I have just heard fell pleasantly on myear. I am the United States rhetoric is employed chiefly by ad- vertisers. reminded of the response made by the late JamesA. Perhaps he was right; I do not know. But Winans, long the Dean of our profession,on a similar I suggest that if Professor Krutchwas right thirty occasion:"Disgusting flattery," he said."Flatter years ago he could hardly be challenged today. The me again." advertiser, agent of the businessman, enters our homes regularly through the media of radioand tele vision. Let me say to all of you what Ihave already What is the rhetoric?Does