Broadcast1ng=May 31 ::¡: l.llCl>UJ o mvi O' z ;;o c •... -i •.....•)> ¡...... 0 :1::»...,r-N o ,,, •....•r- 3: COH m )>.,,;;o co ;;o (JQ)>:;o -< D :;u:;ol> CJ-<CD V>m V1 m •.... n co ~ .•... •....• )> o ui I z ("') UJ "o O' m ,..... ("') •.... <, N co .•... How to Build a Larger Market Share & Increase Sales Revenue here's a way to reach the traffic that passes by. with This is not an ordinary way to beyond your current messages you create. promote your station. It's extraordinary. audience and attract In most cities, you'll be reaching tens Primecasting is a profit-oriented thousands of additional of thousands of people a day. investment. It'll pay its way ... and listeners/viewers to your This ever-changing audience will be more ... in value. T station. exposed to your station's promotions, Contact American Sign & Indicator Without using any competitive media. contests, popular personalities and today at 800-541-6459. Toll free. It's called Primecasting. Advertising exciting features. that reaches a mass traffic audience. And Primecasting is as immediate as Every hour. Every day. Every week of broadcasting. Late breaking news is a the year. natural. It will heighten public interest, But that's not all Primecasting can do. as well as highlight your regular news It can arm your sales force with an program. advantage no other station has. You can It's a powerful advertising medium sell time on it. Or use it to interest clients that delivers results. And it's yours. It's into buying large promotional packages. your station's competitive edge. just imagine a full color billboard-like An American Sign & Indicator painted panel with your station's logo Representative will help you find the and current promotional theme. right location ... and do all the things Underneath, your Primecasting necessary to allow a Prímecastíng display is attracting the attention of all display to be built. .<GAmerican Sign & Indicator Vol. 102 o No. 22 Broadcasting=May 31 CBS wins affiliates hearts in San Francisco o 'TV Guide' levels charges against CBS documentary o TV's battle to cover the Falklands o Perspective on the Packwood amendment GOODWEATHERo It was mostly sunny both inside unfairly portrayed, according to study and outside the CBS affiliates convention in San commissioned by antidefamation organization. Francisco last week. PAGE23. Wyman says there PAGE48. will be less change than expected in future; Moyers places steady hand on stormy sea. PAGE24. GREENEWANT$MOREINPUT o Judge pushes for Jankowski, echoing Wyman, reminds affiliates there some specific answers in request for additional are 81 million basic TV subscribers. PAGE25. comments on AT&T settlement. AT&T sketches in Malara reviews network-affiliate relationship. PAGE further details on its plans. PAGE53. 26. Other reports: CBS to investigate TV Guide charges. PAGE27. 1990 research report. PAGE21. PERSPECTIVEONPACKWOOD'SAMENDMENT0 And Grant's program review. PAGE28. Some may disagree with senator's tactic in seeking constitutional change to assure MOREWORDSo Players in AT&T-Justice settlement freedom of expression to electronics media. But game espouse views at FBA conference. PAGE30. most agree it's needed start in battle for equality. PAGE54. FALKLANDFRUSTRATIONo Distance and restrictions by British and Argentine governments TV IN SENATEo More arguments advanced for hamper broadcast coverage of South Atlantic war. camera access as Rules Committee works on Nevertheless, it has cost each network $1 million in ground rules. PAGE56. Goldwater changes his first six weeks.PAGE 34. stance. PAGE57. ACCUSERIS ACCUSED o TV Guide article CALIFORNIAGOLDFORCABLE o State criticizes tactics of CBS News in TV documentary subcommittee approves bill continuing rate that charged U.S. intelligence manipulation in deregulation. It also rejects measure calling for Vietnam War. PAGE36. tough rebuild, access provisions PAGE58. PAYTV IN CANADA o Government's green light for MARTICAVEATO Administration proposal runs into subscription service will be major topic at cable opposition in House; Senate resolution is operators' national convention getting under way introduced that would allow jamming in response to today in Toronto. PAGE41. Cuban interference. PAGE63. REACTIONTO NEWAMIPSHOW o Wait-and-see FCC NEWSO Commission rejects DNC petition. attitude greets new foreign TV marketplace, but PAGE63. Rivera's report on minority ownership entry mosi expect to be at first showing in Miami Beach. is released. PAGE64. PAGE44. MOREFOOTBALLFORABC o TV network's two-year REGROUPINGFORGROUPw o Less than six rights deal with new pro football league believed to months after taking over as president and chief be in $20-million range. League still dickering for operating officer of Group W Cable, Chris Derick cable. PAGE48. has already developed myriad of strategies designed to make company greater marketing ANOTHERREBUKEFORTV o Italian-Americans are force. PAGE87. INDEX TO DEPARTMENTS ••••••••••••••••••••••••••••••••••••••••• Advertising & Marketing 50 Datebook 16 In Brief ' 88 Monitor 44 Business Briefly 1O Editorials 90 Journalism 34 Open Mike 19 Cablecastings 8 Fates & Fortunes 83 Law & Regulation.....•.... 53 Playback.. .. 50 Changing Hands 42 Fifth Estater 87 The Media 41 Programing 44 Closed Circuit 7 For the Record 65 MondayMemo 15 Stock Index 52 Broadcasting (ISSN 0007-2028) is published 51 Mondays a year (combined issue at yearend) by Broadcastinq Publications Inc., 1735 DeSales Street, N.W.Washington, D.C. 20036. Second-class postage paid at Washington. D.C..and additional offices. Single issue $1.75 except special issues $2.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $55, two years $105, three years $150. Canadian and other international subscribers add $20 per year. U.S.and possessions add $170 yearly for special delivery, S100 for first-class. Subscriber's occupation required. Annually: Broadcasting O Cablecasting Yearbook $65, Across the Dial $3.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road,Ann Arbor.Mich. 48106 (35mm, full year $35). Microfiche of Broadcasting is available from Bell & Howell,Micro Photo Division. Old Mansfield Road, Wooster, Ohio 44691 (full year $27.50). Postmaster please send address corrections to aforementioned address. INDEX TO ADVERTISERS• ABC Radio Enterprises 1O o ABC Talkradio 83 o ABC Television Network 32-33 o American Sign & Indicator 4 o Blackburn & Co. 42 o Broad• cast Properties West Inc. 45 O CBS Radio Spot Sales 37 o Cetec Antennas Back Cover o Columbia Pictures Television 11, 12-13 o Continental Electronics 66 o Delta Air Cargo 49 O Evening News Association Inside Back Cover o Fisher Broadcasting Inc. Inside Front Cover o Focus Research of Georgia Inc. 40 o Ted Hepburn Co. 43 o ITC Entertainment 17 O International Council National Academy of TV Arts & Sciences 35 o International Tapetronics Corp. 3 o Lester Kamin & Co. 65 o Libra Programming Inc. 39 O MGM-TV Front Cover O McGavren-Guild Radio 6 o Petry 31 o Ouantiplex 46-4 7 o Robert W Rounsaville & Assoc s. 51 o William B. Tanner Co. 14 o Telepictures Corp. 20-21 O Tribune Production Inc. 59 O WBBM-TV 22 o The Greater Washington Board of Trade gmtefully salutes ASTHE1982 ''MAN OFTHE YEARS'' for distinguished service to The Greater Washington Board of Trade and the National Capital Area PRESENTEDMAY 18. 1982 PRESIDENT, THE GREATER WASl-llNGTON BOARD OF TRADE ~¿, A:,..#:fr- ~ CHAIRMAN, MAN OF THE YEARS \9?) Congratulations from your friends at ® MCGAVRENGUILD RADIO Tuned-into tomorrow...today 1-------c· Closed=Circuit J·---------1 system among radio makers seems to be Political candidates gaining momentum and may become Price tag Spirited campaign has been launched for evident in Chicago. House Telecommunications Congressman Marc L. Marks, 55-year-old Subcommittee Chairman Timothy E. Republican from Sharon, Pa., to succeed Wirth (O-Colo.) has tentative plans to Vincent T. Wasilewski as president of Questionable meet with National Association of National Association of Broadcasters. How is U.S. Judge William Jameson of Broadcasters joint board chairman, Marks recently announced he wouldn't Montana district likely to vote on Edward O. Fritts, and Colorado run for third term, at same time broadcast deregulation cases argued before Association of Broadcasters president, denouncing Reagan administration. U.S. Court of Appeals in Washington last Doug Stevens. Purpose of meeting is Several congressmen reportedly called week (see page 58)? With Judge J. Skelly to discuss broadcast deregulation during broadcaster constituents in support of Wright written off as antideregulation and 97th Congress and future support for Marks's candidacy. Judge Robert Bork, pro, vote of Jameson, public broadcasting. Wirth has signaled Another Republican congressman, sitting in as third member of panel, is broadcasters that viable plan for continued James T. Broyhill of North Carolina, 54, regarded as critical. Wilmer, Cutler & funding of public broadcasting could be ranking minority member of House Pickering, law firm that represented quid pro quo for deregulation (see story, Energy and Commerce Committee and broadcasters in case, checked Jameson's page 58). long-time friend of broadcasters, is being votes on earlier visits to D.C. circuit. importuned to seek NAB post. Still Results of study, if not conclusive, did not another, 50-year-old Torn Railsback (R• point in direction favorable to FCC and Including networks out? Ill.), who loses his House seat through broadcasters. It may be midsummer before FCC gets redistricting of his Moline base, has been In each of four cases involving FCC, around to consideration of proposed proposed for NAB consideration. Jameson was part of unanimous panel rulemaking on Chairman Mark Fowler's ruling against FCC. Perhaps most project to lift limitation on broadcast significant decision, handed down in 1973, station ownerships, now seven AM, seven Add NAB ordered FCC to hold hearing on radio FM and seven TV (not more than five of There are others running or being pushed station sale listeners had opposed because last YHF's) by same entity.