Nonprofit 2013-14Guide A supplement to THE DAILY RECORD Key Knowledge. It’s about having a “ reliable advisor who knows the CPA business. Even more importantly, your business and where you want to go with it.” Key Partnership. Michelle Cain, Partner AtAt MMengel,engel, Metzger,Metzgert r,, BarrBarr & Co.,Co., industry-specificindustry-specific expertisexpere tise andand effeffectiveective solutions areare underscoredunderscored with exceptionalexceptional serviceservice on everyevery level.level. MMB proudly serves the Rochester Not-fffoor-Profit ommunitC y! Learn more about all of our tax, assurance, consulting and accounting services at www.mengelmetzgerbarr.comwww.mengelmetzgerbarr.com or call 585.423.1860 to meet with a partner from our Rochester office. THE DAILY RECORD ‘Nonprofits don’t Founded 1908 by Nathaniel B. Raymond DAILY RECORD CORPORATION 16 W. Main St. Rochester, N.Y. 14614 need donors’ (585) 232-6920 / Fax: (585) 232-2740 www.nydailyrecord.com This is a heretical concept to the message to those with resources is nonprofit struggling to make payroll “Please find it in your heart to give or cover expenses, investing lots of just a little of your excess money to EDITORIAL time in an annual campaign or re- us, because we don’t have any and Associate Editor searching potential givers. In fact, we’re doing God’s work” – sets up a Kristy O’Malley the prevailing sentiment is currently very dangerous and self-defeating ext. 13109 the opposite. In an era of scarcer dynamic. If we agree that the idea of [email protected] government funds, many longstand- “gifts from donors” come without Reporter ing nonprofits are placing more and the expectation of Denise M. Champagne more emphasis on seeking new return, we should- ext. 13107 donors. n’t be surprised [email protected] But humor me for a moment. when a few addi- Reporter What is a donation? A common def- tional things come Mike Murphy inition might be “a gift given with- to pass. ext. 13105 out expectation of return.” Except • Donors have [email protected] maybe a “thank you” note. Or a tote all the power, with bag. nonprofits feeling DESIGN & PRODUCTION a lack of control What’s wrong with gifts? If we’re Production Artist of their destiny, lucky, we get them once or twice a By Todd Butler Eve Frohm year, largely from a few people who President and CEO struggling to find ext. 13108 have an emotional connection to us. Ad Council of ways to appeal [email protected] But it’s a good thing we don’t de- Rochester and connect. pend on those gifts to make the rent • Donors make ADVERTISING or put food on the table. No, the re- largely emotional decisions about Account Executive sources we need for those staples of their gifts, giving a huge advantage Shappelle Thompson life typically come to us because to nonprofits with the most charis- ext. 13104 someone is paying us to achieve matic fundraisers. [email protected] something, often between the hours • Because of these emotional de- of 9 and 5. These people, our em- cisions, donors are reluctant to DISTRIBUTION ployers, aren’t making an emotion- allow their gifts to fund the over- Rick Warner ally-driven gift to us every other head investments necessary to Friday. They are investing in our achieve outcomes. Group Publisher work, with a very tangible expecta- • The best program models don’t Mary Mélon tion of return. If they don’t think necessarily attract the funds they we’re delivering those results, they’ll Editorial content on these topics is published at need to achieve their outcomes. the discretion of The Daily Record. For informa- find another place to invest those • The nonprofit sector fails to de- tion, advertising or to submit articles, contact The dollars. It doesn’t even occur to us liver its potential value to the com- Daily Record, 16 W. Main St., Rochester, NY to ask an employer to make a bi- 14614, call us at (585) 232-6920 or fax to (585) munity it exists to serve. 232-2740. Reprints of this edition are also avail- weekly gift. That’s just not the nature Nonprofits don’t need more able by mailing a check or money order for $2 of the relationship. donors. What nonprofits need are per copy (to cover postage) to The Daily Record. But in the nonprofit world, this is The Daily Record welcomes your comments — by investors. People who are willing to mail, email or fax. very often what we do. “Please pay for outcomes they care about. Entire contents copyrighted ©2013 The Dolan give.” “Give ‘til it hurts.” “Become a When an individual invests in a Company. All rights reserved. Reproduction in donor.” “Make a charitable contri- whole or in part without written permission of the company, s/he is driven by the idea bution today.” publisher is expressly forbidden. This construct – where the implicit See DONORS page 2 n DONORS from page 1 for an allowance, I’d be willing to give her a few bucks a week. But if of expected returns. Companies more driven by results in all its she were to commit to keep her delivering the best returns attract programs. room clean, take care of the dog • Investors see the nonprofit as the most investment. Period. In- and the fish, and tidy up the vestors don’t care if the company more of an equal – a necessary garage on weekends, I’d be dig- invests 25 percent in overhead partner in achieving results, not a ging a lot deeper into my wallet, (the average for food and beverage gift recipient. and happily. The former is what I’ll industry), 35 percent (the average • Investors build a strong bond give because of my emotional for healthcare equipment or serv- with the organizations that give connection to her, and the latter is ices) or even approaching 50 per- them the opportunity to make the investment I’ll make in out- cent, as the software and services change happen. comes I care about. She can de- industry does. Investors don’t stop • Staff will be loyal and highly cide she’s happy with the small investing, as long as the promised motivated. After all, they got into returns are realized. this work because of a desire to resources that come as gifts, or she When nonprofits begin to think make meaningful change. can decide to fundamentally of their donors as investors in re- • The nonprofit’s brand is change the conversation, and sults, powerful forces can be set in strengthened, attracting more high change her fortunes. She may not motion to change the very nature quality staff, volunteers and in- believe it, but she’s in control of of the organization. vestors. her destiny. And so are our com- • The nonprofit itself will be If my daughter were to ask me munity’s nonprofits. Index of advertisers Child Care Council 18 Mengel Metzger Barr & Co. 23 The Community Foundation 26. Volunteer Legal Services Project 15 Foodlink 23 Wayne County Rural Health Network 7 Need an extra copy? Rochester Area Box Locations Corner of Exchange Boulevard and Broad Street (near the Democrat and Chronicle) Fitzhugh Street (near City Hall) Church Street (across from City Hall) Fitzhugh Street (near the Monroe County District Attorney’s Office) Hall of Justice, 99 Exchange Boulevard Corner of East Avenue and Chestnut Street (near Appellate Division, Fourth Dept.) www.rochesterwomenscare.com Academy for Career Development Inc. (585) 865-0360 1349 South Ave., Rochester, N.Y. 14620 Purpose: Serves women involved with un- www.acdcareers.com planned pregnancies by providing accurate (585) 244-1430 information, emotional support, and neces- Purpose: A licensed vocational school that 100 Groton Parkway Inc. sary resources. provides educational and community services 100 Groton Pkwy, Rochester, N.Y. 14623 and programs for disabled and disadvan- Purpose: Provide nonresidential facilities to taged adults and children. not-for-profit organizations to assist in the AACE International habilitative and rehabilitative development 300 Trolley Blvd., Rochester, N.Y. 14606 of mentally handicapped individuals. www.aacei.org ACT – Against Crime Together (800) 858-2678, (304) 296-8444 210 Maplewood Dr., Rochester, N.Y. 14615 19th Ward Community Association Purpose: Pursues the advancement of cost of Rochester New York Inc. engineering. ACT Rochester 216 Thurston Rd., Rochester, N.Y. 14619 500 East Ave., Rochester, N.Y. 14607 www.19wca.org www.ACTRochester.org (585) 328-6571 ABC Abulay Foundation Inc. (585) 341-4361 Purpose: Promoting multi-ethnic neighbor- 550 E. Main St., Rochester, N.Y. 14604 Fax: (585) 271-4295 hoods. Ann Johnson, program director ABC Basset Hound Rescue, Inc. [email protected] 289 Recovery Inc. of New York Purpose: To change the culture of community 289 Monroe Ave., Rochester, N.Y. 14607 P.O. Box 272, Buffalo, N.Y. 14225 problem-solving and associated decision www.communitywishbook.com/ nybasset.org making through the use of credible, inde- 289RecoveryInc.html www.facebook.com/NYBasset pendent and timely data. This is accom- (585) 232-1908 All Bassets Cherished Basset Hound Rescue is plished when people learn about key issues, Purpose: Maintains a facility for recovering a nonprofit, all-volunteer organization. Our connect with others in the community and alcoholics and drug users. mission is to rescue, rehabilitate and place act to promote change. ACT Rochester pro- homeless basset hounds in loving, safe vides an objective assessment of our commu- nity’s performance on key indicators of homes, thereby improving the lives of both well-being as well as highlights racial and 40&1 Youth Baseball Association Inc. the dog and the adoptive household. We help ethnic disparities that exist in our region.