Media Kit 2020 Media Kit 2020 210 210 Spring Hello, Photography Media Kit 2020 About Aperture is a world-renowned publisher dedicated to photography. Aperture presents the most influential artists of the twentieth century alongside distinctive new voices, cultivating a shared community of interest around images, culture, and society. Aperture produces museum-quality photobooks, groundbreaking exhibitions, timely digital content, and diverse public events and workshops. Winner of the 2018 National Magazine Award for General Excellence Awol Erizku, Girl with a Bamboo Earring, 2009, from Aperture magazine issue 223 (2016) Media Kit 2020 Legacy Created in 1952 by artists and writers including Ansel Adams, Dorothea Lange, and Minor White, Aperture has played a significant role in shaping the course of photography through its not-for-profit publishing and public programs. The organization has a long tradition of supporting artists and has produced landmark publications throughout our history, including: Diane Arbus An Aperture Monograph Kwame Brathwaite Black Is Beautiful Nan Goldin The Ballad of Sexual Dependency Ethan James Green Young New York Sally Mann Immediate Family Joel Meyerowitz Provincetown Man Ray Masters of Photography Antwaun Sargent The New Black Vanguard Stephen Shore Uncommon Places Mickalene Thomas Muse Aperture has worked with venerable institutions such as the Ford Foundation, Yale University, Philadelphia Museum of Art, and The Andy Warhol Foundation on programming that addresses issues of race, migration, personal identity, incarceration, and ecology. Minor White, Windowsill Daydreaming, Rochester, New York, 1958. First published in Mirrors Messages Manifestations (Aperture, 1969) Media Kit 2020 The Magazine of Photography and Ideas Published quarterly, each issue of Aperture magazine engages readers with a timely, thought-provoking theme, delivered through well-researched stories and compelling interviews, anchored by an extensive showcase of artist portfolios. Additional content includes exhibition previews and behind-the-scenes features from artists, offering rare insight into their creative lives. A must-have for every art-lover’s personal archive, every issue is a collectible object, crafted using the finest paper, sheet-fed printing, and hand-sewn Smyth bindings, with special attention given to every cover. Aperture is an enduring showcase for advertising. “( Aperture) is at the top of its game, cementing its position as a true thought-leader.” — Guardian “Accessible, conversational, and bold.” — New York Times Media Kit 2020 Editorial Overview Front Redux: Rediscovered books and writings. Curriculum: A list of favorite anythings from an artist or creative individual. Spotlight: Features emerging artists, including the annual Aperture Portfolio Prize winner. Backstory: The tales behind seminal photographs. Agenda: Exhibitions to see. Editors' Note: Presenting the issue theme and key contributors. Pictures Immersive portfolios from established and emerging artists. Words Interviews with artists and fresh perspectives on the medium by leading writers and thinkers. Back Object Lessons: The final editorial page, it’s a light-hearted look at an object related to the issue’s theme. Media Kit 2020 Photographers Notable Writers Guest Editors Magazine William Eggleston Sandra Cisneros Nicole R. Fleetwood American Book Award, MacArthur Genius Grant Associate professor at Rutgers University, Issue 230 Awol Erizku Contributors Geoff Dyer Inez & Vinoodh National Book Critics Circle Award Photographers, Issue 216 Ethan James Green Sarah Lewis William Finnegan Author and assistant professor at Pulitzer Prize Gregory Halpern Harvard University, Issue 223 Pieter Hugo Mary Gaitskill Guggenheim Fellowship Tilda Swinton Actor and cultural figure, Issue 235 Graciela Iturbide Richard Howard Pulitzer Prize, National Book Award Wolfgang Tillmans Deana Lawson Photographer, Issue 237 Heidi Julavits Gabriel Orozco Guggenheim Fellowship Janet Malcolm Elle Pérez National Book Critics Circle Award Walter Pfeiffer Tom McCarthy Man Booker Prize Alex Prager Bill McKibben Guadalupe Rosales Gandhi Peace Award Viviane Sassen John Jeremiah Sullivan National Magazine Award, Guggenheim Fellowship Collier Schorr David Benjamin Sherry Hank Willis Thomas Mickalene Thomas Media Kit 2020 Circulation Total Global Circulation Distribution Partners: 16,000–23,000 Specialty Bookshops Pass-along Rate Kinokuniya, New York McNally Jackson, New York 3.1 Spoonbill & Sugartown, New York Foyles, London Readership Walther Koenig Books, London 49,600 Waterstones, London 10 Corso Como, Milan Subs/Newsstand 70/30 Top Museums MoMA, New York SFMOMA Annual Subscription Price: $75 Tate Modern, London Cover Price: $24.95 Centre Pompidou, Paris La Fábrica, Madrid Single Copy Distribution Foam, Amsterdam After 3 months on the newsstand, C/O Berlin Aperture issues are removed from newsstand distribution and sold Leading Galleries and Art Spaces as books, extending shelf-life and Serpentine Gallery, London increasing sell-through. The Photographers' Gallery, London Whitechapel Gallery, London Fondation Louis Vuitton, Paris Fondation Cartier, Paris Africa Photo Centre, Cape Town Media Kit 2020 Readership Art Enthusiasts 96% Visit museums 95% Visit galleries 93% Buy photobooks 43% Collect art 25% Attend art fairs and auctions Lifestyle 75% Travel for pleasure 47% Travel for work 62% Have bought camera equipment in the past year 56% Work in creative fields Engagement 86% Keep copies of Aperture indefinitely 81% Consider Aperture essential to staying informed about art and photography 55% Took action after seeing an ad in Aperture 65% Spend 2+ hours with each issue Aperture readers are from USA: 77% UK: 11% RoW: 12% Demographics Average Household Income: $235,000 Female: 38% Male: 62% Average Age: 45 Media Kit 2020 Advertising Rates: Print Issue Theme* Space Close Materials On Sale #238 Spring House & Home Nov. 20, 2019 Nov. 27, 2019 Mar. 10, 2020 #239 Summer Interviews Feb. 19, 2020 Feb. 26, 2020 June 9, 2020 #240 Fall First Nations May 22, 2020 May 27, 2020 Sept. 8, 2020 #241 Winter India Aug. 20, 2020 Aug. 26, 2020 Dec. 8, 2020 Size 1x 2x 4x Full $8,500 $8,075 $7,650 Spread $14,450 $13,730 $13,000 Half (horizontal) $5,100 $4,850 $4,600 Cover 2 / Page 1 $15,900 $15,100 $14,300 Cover 3 $9,350 $8,880 $8,400 Cover 4 $10,200 $9,690 $9,200 *The mes subject to change Fractionals run in the advertising bank (back half of issue) Media Kit 2020 Digital Content, Commerce & Advertising Content from Aperture magazine is extended online with interviews, reviews, and other exclusive editorial. Aperture’s e-commerce store sells books, magazines, and limited-edition artist prints, as well as tickets to fundraising events. aperture.org 200,000 Monthly pageviews 40,000 Monthly uniques Newsletter 90,000 Subscribers 20% Open rate Social Media 372,000 Instagram @aperturefnd 239,000 Twitter @aperturefnd 114,000 Facebook @aperturefoundation Media Kit 2020 Advertising Rates: Digital Banner & E-newsletter Ad Banner Ads 150kb max JPG, GIF, PNG, or HTML 50,000 100,000 200,000 RGB, 72 dpi Ads with a light or white Ad Unit Size (pixels) Impressions Impressions Impressions background must include a 1x1–pixel border Half Page 300 W x 600 H $60 CPM $55 CPM $50 CPM Send materials to: Billboard 970 W x 250 H $55 CPM $50 CPM $45 CPM Dana Triwush 212.946.7116 Medium Rectangle 300 W x 250 H $45 CPM $40 CPM $35 CPM [email protected] Dedicated Newsletter E-newsletter Ad (90,000 subscribers, only one per blast) 800 W px (no height restriction Ad Unit Size (pixels) Rate (flat) but close to 800 px is advised) 70kb max Medium Rectangle 300 W x 250 H $1,500 JPG, GIF, or PNG RGB, 72dpi Submit materials 7 days prior to drop date using: aperture.org/sponsoredform Dedicated Newsletter (limited availability) Communications must be photo-related $2,950 Media Kit 2020 Print Specs Full Page and Cover 4 Page 1 and Cover 3 Double-Page Spread Half-Page Quarter-Page Portrait Trim: 8.9 x 12 in. Landscape Landscape only Portrait only Full-Bleed: 9.5 x 12.25 in. Bleed: at least 0.125 in. on top, bottom, Full-Bleed: 18.75 x 12.25 in. Non-Bleed: 7.87 x 5.51 in. Non-Bleed: 3.84 x 5.51 in. Non-Bleed: 8.25 x 11 in. and right edges; 0.25 in. on left (inside Non-Bleed: 17.5 x 11 in. Live Area: 7.38 x 5.01 in. Live Area: 3.34 x 5.01 in. Trim: 9.25 x 12 in. binding) edge Trim: 18.5 x 12 in. Live Area: 8.75 x 11.5 in. Live Area: 18 x 11.5 in. Cover 2 Trim: 8.9 x 12 in. Bleed: at least 0.125 in. on top, bottom, and left edges; 0.25 in. on right (inside binding) edge Magazine trim size: Bleed (not available for fractional ads): File delivery instructions: PDF requirements: Proof requirements: 9.25 x 12 in. portrait Please allow 0.125 in. (3 mm) bleed for all All files must be sent electronically. PDF cannot include any rich black text A professional color proof (i.e., match exposed edges. We suggest using a proprietary FTP host (black text using CMYK process). Black print) must accompany every ad. Proofs Printing method: or web-based services like wetransfer.com text should be created using only black must be made from the supplied final file Computer to plate, sheetfed offset Live area: or hightail.com. Please send to (K) to avoid realignment issues during and be correct for color, content, and All live matter = 0.25 in. (6.5 mm) from trim. [email protected]. printing. To avoid realignment issues crop, since it serves as a guide for color Paper stock: For gutter bleed spreads, allow 0.2 in. (5 during printing, black text cannot be and layout. The proofs should include Interior: 170 gsm Sappi Magno mm) on either side of gutter. Color profile: smaller than 6 pt., and multi-colored text a media wedge, Ugra/Fogra 39 V2.0 or matte coated Use ISOcoated_v2_eci.icc profile (text in need of CMYK process) cannot higher.