ADVERTISING SUPPLEMENT Year in Search The search for why x A special magazine devoted to stories around the Year in Search 2020. The content in this print publication is sponsored and created independently from this newspaper. WHAT IS GOOGLE TRENDS? Trends data is an unbiased sample of Google Search data. It’s anonymized - egorized (determining the topic for a place every year. Searches reveal the honest ways that the world is respond- ing in real-time. Trends data for 2020 magazine. 1 Contributors 6 Year in Search 5 11 4 CONTENTS 13 15 1 16 10 The Search for WHY 12 9 PAGE 4 to Our Rescue 17 PAGE 20 14 We’ll Always > Meet some of the incredible It's OK creative talent who FinD a Way contributed to this magazine. PAGE 6 2 3 7 8 PAGE 22 Inclusion 1. Schaun Champion (“What Angeles specializing in edito- 14. Ziya Tong- Revolution What We Saw PAGE 24 PAGE 8 award-winning Toronto-based instructor who specializes in Pause anD 6. Julien James (“What We 10. David Kwong (“Trend The Reality The Dish That's Bubble: Blind Spots, Hidden art director based in Wash- crossword puzzle constructor Truths, and Dangerous Illusions PAGE 30 and magician whose hit virtual that Shape Our World (due out 2. Mel D. Cole (opening anchored in documenting Inside the Box PAGE 10 February 2021. "You Next" self-taught photographer with 15. Shan Wallace (“What We PAGE 32 a career spanning almost 20 11. Sarah Miller - 7. Antonio M. Johnson (“You - Theory of Natural GREAT: Photographs of PAGE 11 Hip Hop photographer based in Phila- Connection ParaDise PAGE 42 3. Karen Cunningham (“Then on concepts of home and 12. Nate Palmer (“What 16. Eden Weingart (“Paradise Found healing. People, Please portrait photographer and designer and illustrator. Her PAGE 12 PAGE 44 with 20 years’ experience. She 8. Bijou Karman (“Supreme is also a critical care nurse. - Supreme tor based in Los Angeles. Her With Chaos 4. Mercedes deBellard (“It’s communities in a period of Comes Clarity transition. 17. Richard Williams (“What PAGE 14 PAGE 46 equal future for everyone. 13. Linghua (Lily) Qi and graphic designer based Then style. 9. Lisa Kogawa That’s Getting Me Through anD Now That’s Getting Me Through PAGE 16 PAGE 48 5. Alexis Hunley (“We’ll illustrator based in Los An- - with an emphasis on street photographer based in Los geles. Her life circles around gration and women’s rights. photography. 2 3 The or nearly 20 years, ere at Pop-Up the most fundamental why do i feel sad as the year comes to it, improving it, reinventing Magazine and far-reaching societal Fa close, Google has it. There aren’t simple H Productions, we transformations. Each of Search shared the top questions, answers to the most vexing explore the world through these stories surprised moments, and individuals questions wrought by stories. Storytelling is us and moved us in its why are people protesting that inspired the world to the oldest, most human search. Rooted in Google pandemic, systemic racism, approach to grappling with for... Trends data, our annual economic devastation, and the complex questions, unprecedented crises and Year in Search captures the those mysteries that don’t essence of a year. offer straightforward found stories of resilience, for change. answers. As part of this humor, community, and “how to change the world” As we close out 2020, year’s Year in Search, creativity. twice as much as “how to we wanted to go beyond compelling narratives, these stories of 2020 “how to be anti-racist” was the year and hear from inspired by a handful of as inspiring as we do. searched more than “how to some of the vibrant voices these trillions of searches. become a millionaire.” The that helped us understand For this special Year NANCY MILLER top searched profession the this moment. Pop-Up in Search magazine, Editorial Director, world wanted to become Magazine Productions, with we enlisted experts, Brand Studio was a “nurse.” Collectively, their storytelling expertise, artists, writers, scientists, Pop-Up Magazine helped us do just that. In photographers, and big Productions we are and brings us together. us sought not only clarity of this unforgettable Each year, the searches and understanding this year. They introduce us year but also, as these to their beloved dogs and Year in Search illuminate stories demonstrate, the a larger story. In 2020, opportunity to reimagine relationship to the planet. it was the story of deep what can be. We’re invited to taste a why do we study history questioning, as the world special bowl of noodles in searched “why” more NELLY KENNEDY than any other time in Brand Editorial Director sit in a barbershop chair history. Why is more Google for much more than a than a question: It’s the haircut. por qué no puedo dormir fundamental search for With each story, we better understand their Explore more why do we need the constitution root of something. Only personal why and how the Search trends at: after you question why g.co/yearinsearch 4 ILLUSTRATION BY FRANÇOIS TUSSÉKI 5 how to help how to thank We’ll Always Find a Way When we look back at 2020, we can remember other. In the face of Wedding | Jessica Chou up for one another, In 2020, the world Birthday | Alexis Hunley searched Erin and her family how to stepped up to support help more their community in than ever. response to COVID-19 Volunteers from Operation BBQ Relief have served by connecting volunteers Explore more stories more than 5 million meals in 2020...and counting. from the year: need. | Kaela Jean about.google/stories 6 7 This year, “racism” and running into “ableism.” There has the world been this lightbulb moment where people are searched for Oh, I thought that I was woke, and yet ableism, there’s a whole community of people I haven’t necessarily considered neurodiversity, and inclusion I do experience discrimination more than get a whole lot of intersectional perspectives. ever before. “Disabled they’re ableist for you?” For some neurodiver- people are that’s a superhero or a villain. We need to be moving past this concept we call “inspira- always DepicteD as pre-peeled or pre-sliced fruit; lots of people fact that I got out of bed in the morning is an other than thought that was ridiculous. But the only way - just a human, one slices it. whether that's a people with disabilities transition into the and justice can be found in the underlying ableism in our most fundamental interactions. superhero found out that there was an entire community or a villain.” more to it than that. I’ll give you an example: strategy and communications. We’re aiming to help organizations and movements under- which is already not the most accessible I was diagnosed [with spinal muscular because it doesn’t go to a lot of places. But atrophy] at 2 years old. I’ve been in a wheel- Inclusion disabled people aren’t comfortable enough to family but the idea of a disability identity or a disability culture? I didn’t have anybody that Oh, we did disability training for an hour, and now we’re done! It’s engagement. It’s accessible van for $150 and hire a driver so I Revolution or overcompensate for my disability because a journey. You must invest time and money in could go vote for 20 minutes. I’m privileged in One of the best ways I certainly didn’t see it as a value-add. listening and learning. ANDRAÉA LAVANT There’s so much awareness around the BIPOC is by hiring Black term “ableism” right now because of the we continually have to convince people that disabled creatives. been multiple affordable options to vote the For more, go to the same way the media is focusing on inter- same way there were for non-disabled people. blackdisabledcreatives.com. 8 PHOTOGRAPH COURTESY OF ANDRAÉA LAVANT: INCLUSION REVOLUTION 9 Members of the crew at the Snow Fire just outside The Dish September 2020 That’s have used for millennia to do their part in the food web. When you remove a process that’s been in place for thou- - cies are genetically adapted to depend LINGHUA (LILY) QI - tion decline and biodiversity collapse. I was in my tiny studio apartment in A controlled burn is a functional pro- away. The over-the-top umami comes from sour bamboo shoots. - March. It had been almost two ents available for trees to use. It opens dish that was available on nearly up the space on the ground for more a town called Liuzhou in south every corner in the city. But it was diversity of plants and bees. If you bring limited to locals until factories in was canceled due to the pandemic. Liuzhou found a way to preserve the health and abundance of living things. the one thing that instantly brings while chatting with my family online. those species that actually depend on called luosifen. There are so many different brands longer have what they need. best is another comforting ritual that In 2020, remind them of home. But in my helps connect me to home. the top lost about half of the houses in Happy trending - my hometown of Liuzhou. Luosifen is best banana bread and sourdough food the quartered] this year. The Slater Fire was bread recipes during the quaran- world BILL TRIPP completely devastating. It’s obvious that tine. While they may bring a sense searched to bake was to integrate Indigenous management long lost memories and closeness to home in my bowl of noodles.