Shueisha Inc. The publishing super house By Kassie Jones Company Background • Founded in 1925 in Chiyoda, Tokyo, Japan as a division of a company known as “Shogakukan.” • Became independent company on July 19, 1949 • Largest manga producer in the world. Management • Marue Horiuchi is the current CEO of Shueisha. • Not much is known but this is common place in Japan • Many people in this position have gained it from hard work and dedication rather than social standing Products • Well known for it’s long running magazines • First magazine called Akaru ku Tanoshi i Shōnen-Shōjo Zasshi in 1949 • Largest Manga producer in the world • Magazines, manga, picture books, light novels, educational books, reference books, other books Weekly Shonen Jump • Most popular manga magazine • Often what Shueisha is known for • Best selling manga magazine • One of the longest running • First issue produced July 2, 1968 • Often referenced in anime such as Gintama (which is based off of a Manga published by Shueisha) Target Market • Several different magazine lines to cater to different demographics • Fashion and life style Magazines for women • “Play boy” and sports for men • Weekly Shonen Jump for teenage boys • Ribon for teenage girls Influence in the US and else where • Manga, books and Magazines sold in U.S., Canada, the UK, Ireland, Australia, New Zealand & South Africa. • Large influence on America’s recent love of Japanese culture • Educates westerners on Japanese pop culture Social Market • Uses both Facebook and Twitter • Both platforms can be used in multiple companies making it easier for western customers to stay up to date just as much as Japanese customers Employee Benefits • In Japan heath care comes standard with a good paying job and is supplied by the government • Benefits include annual check up, sick leave, and maternity leave • Leave for Buddhist funerals • Paid and unpaid vacations • Days off for holidays SWOT Strength Weakness • Largest manga producer • Cultural differences • Global following • Sheer size of company can • Very little competition in sometimes lead to collapse Japan Opportunities Threats • Expanding to European • American powerhouses market • Decline of physical books • Trying other mediums such as animation .