□ lJ ��� � December is a peak month for home burglaries, but many could be prevented. ✓ Don't display gifts where they may be seen through a window or doorway. ✓ Be extra cautious about locking doors and windows when you go out, even for a few minutes. ✓ If you have house guests, let them know about your security precautions and make sure they follow them. ✓ If you go away, get an automatic timer for your lights. ✓ Have a neighbor watch your home for you and pick up newspapers and mail. Volunteer to do the same for your neighbor. ✓ Arrange for a neighbor to accept packages if you're not home. ✓ Have a neighborhood holiday party that includes elderly residents and people who do not have families nearby. Happy Holidays from McGruff Provided by: 3te Blue Cross and Blue Shield of Florida's Je Paid Safety and Security Department lie, FL :>. 85 C O N T E N T S PROfll( PosT SCRIPT for anything for Christmas, because floor of the tower building. FEATURE Contributors Dear Santa: 1 really don't need anything, and The view will be great from cl Nancy Bateh, Dan Briggs, Tammie Burnsed, Cathy besides, there's no more roomin nineteenth floor. Probably almrn f) The significance of the State Account victory to employees and BCBSF. Carpenter, Tod Carrier, William Hope you are well and staying my cubicle or in my house, but now as good as the view you have of t E. Flaherty, Mimi Gilbert-Quinn, warm in the North Pole. that I think about it, I could use a city as you fly over the homes Karen Morris, John Nunn, I know you are very busy right Christmas Eve. Marjorie Phillips few things. now, probably having two-way More regional correspondents What a great job you have. DEPARTMENTS Regional correspondents communications meetings with the would be great. They could send me Making toys, eating cookies, flyi: Northeast- Maria Sims elves to discuss a winning strategy From The Top - William E. Flaherty thanks employees for their contribu­ stories about the employees they around first class everywhere yoL C) Southern - Shelly Spivack for delivering presents to all the work with and the projects they're go. No wonder you're so jolly. tions to the company's success. Central- Barbara Schreiner goodgirls and boys around the - Jill St. Pierre working on around the state. And I'm almost positive that I've Florida Focus - Healthy Addition offersprenatal education -- and more; West Coast - Terry Harris world. they could send good quality caught you in a good mood, so I': @ Robin Wingfield wins the naming game; Blue Line goes statewide to help Northwest- Sue Kever I can appreciate the degree of photographs that we could include going to ask you fora really big providers. organization that an organization in Profile. favor. 0 Employees Only - Help forworking parents; United Way campaign earns Editor like yours has to maintain to stay in As you're making your way Could you send me some elve BCBSF recognition and thanks; employees learn an aerobics lesson. Rejeanne Davis Ashley business. Where I work, there's also around the state delivering toys on help me with the work? Maybe a tremendous commitment to Christmas Eve, could you ask during their offseason, when the In The Spotlight - Success with the Partners in Achievement program; fJ) Manager customer satisfaction, so I under­ Flaherty welcomes Chiles in Miami; employees caught doing something right; employees in the regions to be sure aren't real busy making toys... service anniversaries and new employees. Harold Barnett stand how you must feel right now and send me useful information Of course I would share the elvei as you make your list and check it throughout the year? with my co-workers, because the Profileis published by the twice, figuring out who has been It's not that I want you to do all are very busy, too. Public Relations Department for naughty or nice. the employees and retirees of my work for me, Santa. I'll be In fact,we could use their hel Blue Cross and Blue Shield of J use for the record, I have been visiting the regions more next year, now as we unpack all our files an SNAPSHOTS Florida and their families. very goodall year. I plan to be even and so will the other members of settle in to the new offices on 19 All rights are reserved. This better next year, especially when it Manager's Memo - Promoting the right people. magazine or parts thereof may the department. But, I figured I'd Listen, I've kept you a lot longer @ not be reproduced in any form comes to work. ask while I have your attention. than I planned. I still have tons< Career Corner - How to rethink your anger. without permission. Copyright For example, in the most recent You know what they say -- if you work to finishbefore the holiday 0 1991. Articles and photo­ graphs may be submitted for communications survey, employees don't ask. .. haven't cleaned the house yet, I Health - The right way to work out. 1 f) consideration. Please send to: told me they wanted more frequent Hmmm. I thought of some­ have to go buy the turkey, and 1 1 Profile, c/o Public Relations, communications, so they'll be thing else that would really help me still looking fora Little Singing f) For Your Benefit - The company's stand on work and family issues gets even Riverside Home Office Com­ better. plex, 3C. For information, call receiving Profile more often next with employee communications -- a Mermaid that doesn't cost an arn (904) 791-6329. year. It will have a differentdesign laptop computer. It won't take up and a fin. that will make it easier to read, too. much room, either. Love to youand Mrs. Claus. Hav1 USA Official Sponscr Awards Employees in the regions say Do you carry high-tech toys in a greatholid ay. Enjoy thetrip. +.Q. ol lhe 1992 eU.S. Ofymp" Toa� Jacksonville Golden Image they want more news about their your sack, Santa? And do you award for best magazine • Best Public Relations Printed activities, events and accomplish­ deliver to the office?Let me give Material, Florida Public ments, so there will be more room you the address, just in case, and Relations Association • Award �JIG- On the cover: The company's annual Toys For Tots variety show offered in each issue devoted co regional cell you that right beforeChristmas something for everyone -- most of all for kids whose Christmas dreams came of Distinction, magazine coverage. the Public Relations department is P.S. It's about 80 degrees down true, thanks to generous donations by BCBSF employees and volunteers. category, FPRA (state level) I sure wish I had your knack for Cover photo by: Kelly LaDuke moving fromthe third floor of the here. Tell the elves to bring thei1 geography. I wasn't going to ask you center building to the nineteenth surfboards. ■ � Flaherty continued frompage 3 FROM THE TOP need exists and are always willing llue Cross and Blue and anxious to do whatever it takes :hield of Florida's :orporate Objectives to meet that need, even when faced 'hese are the company's with the challenge of managing We also will increase our trategic objectives for busy schedules at work, at home Enduring involvement with education. We 991 . Plans and initiatives and in the community. People like have long played a role in educa­ ndertaken this year you - who take the extra step to Values tion as we worked with customers hould be in support of ensure success in every endeavor - and providers to answer their ne or more of these By William E. Flaherty, demonstratethe kinds of values questions and to help them under­ bjectives: t Presidentand CEO ofBlue Cross and :xcellent Service that will take Blue Cross and Blue �-=-94, . stand their benefits. But our role .�.,;;,,,.,;:&_.l;i:JJ Blue Shield ofFlorida ✓e will provide to our Shield of Florida into the future. has expanded as we have seen the ustomers predictable, As we head into the hectic value of reaching out to the he year that is now drawing to a nderstandable, hassle­ ho! iday season, I want to take a few J community through collaboration ee service that is consis­ close has been marked by events of moments to pause and personally between the public and private mt with their expectations tremendous significance. In every thank you foryour continued sectors. With programs like t purchase and that arena - political, economic and positive attitude, your hard work, Partners in Achievement, which Iinimizes the need for social - there have been dramatic Jstomer involvement with and your commitment to the takes business education to a local changes. Our world is literally not ayment to providers. company and the community. high school to give the students the same fromone day to the next. E. lnancial Strength My very best to you and your William Flaherty hands-on experience that will le will maintain Blue When facedwith such sweeping familyduring the holidays and in led us to initiatives that remind us better prepare them to succeed in ross and Blue Shield of change, we naturally find some the year ahead. ■ ACiilf::g:•Fbm daily how important it is forus to the future, and programs like Babies lorida as a financially T.V. comfort in constancy, in values and provide excellent service. In every & You and Healthy Addition, :rongand competitive 1992 Holidays beliefsthat endure. rganization. aspect of business, we have an which offerprenatal education to These values and beliefs begin rarketShare obligation to serve our customers women so they have healthier State frompage 5 fe will attain dominant Account continued JANUARY I with the individual and extend to well.