ACIAR Project ABG/2012/109 Regional Market Analysis for Selected Vegetables (Tomato, Sweet Pepper, Bitter Gourd and Eggplant) In the Southern Philippines Markets of Davao, Cebu and Ormoc 3 June 2016 Table of Contents Definition of Terms .................................................................................................................. vii Description of vegetables ........................................................................................................ viii 1. Executive Summary.................................................................................................................... 1 2. Introduction ................................................................................................................................ 2 2.1. Vegetable consumption in the Philippines ................................................................................. 2 2.2. The increasing role of supermarkets in vegetable distribution ................................................... 3 2.3. Value chain considerations ......................................................................................................... 4 2.4. Non-retail markets for vegetables ............................................................................................... 5 2.5. Vegetable safety concerns .......................................................................................................... 5 3. Scope of the Regional Market Analysis ..................................................................................... 7 3.1. Project Aim................................................................................................................................. 7 3.2. Project Objectives ....................................................................................................................... 7 3.3. Research Questions .................................................................................................................... 8 4. Methodology .............................................................................................................................. 9 4.1. Primary data collection ............................................................................................................. 10 4.2. Selection of participants ........................................................................................................... 11 4.3. Number of interviews ............................................................................................................... 11 4.4. Data management and analysis ................................................................................................. 13 5. Results and Discussion ............................................................................................................. 15 5.1. Davao region ............................................................................................................................ 15 5.1.2. Summary of data collected in Davao ........................................................................................ 19 5.1.3. Node Analysis .......................................................................................................................... 29 5.1.3.1. Assembler-Collectors ....................................................................................................... 29 5.1.3.2. Collector-Wholesalers from Davao .................................................................................. 33 5.1.3.3. Specialised Wholesaler .................................................................................................... 37 5.1.3.4. Producer Wholesaler ........................................................................................................ 41 5.1.3.5. Small Scale Wholesalers .................................................................................................. 45 5.1.3.6. Concessionaires ................................................................................................................ 49 5.1.3.7. Purveyors ......................................................................................................................... 53 5.1.3.8. Viajedors .......................................................................................................................... 57 ___________________________________________________________________________________________________ Regional Market Analysis for Vegetables in Davao, Cebu and Tacloban Page i 5.1.3.9. Shippers ........................................................................................................................... 61 5.1.3.10. Supermarket AB ............................................................................................................... 66 5.1.3.11. Supermarket C ................................................................................................................. 71 5.1.3.12. Hotels and Restaurants (4 and 5 star) ............................................................................... 76 5.1.3.13. Budget Hotels and Restaurants ........................................................................................ 81 5.1.3.14. Institutions........................................................................................................................ 85 5.1.3.15. Wet Market Retailers ....................................................................................................... 90 5.2. Tacloban City ........................................................................................................................... 94 5.2.1. Summary of Data Collected in Leyte ....................................................................................... 96 5.2.2. Relative attractiveness of nodes in Leyte ............................................................................... 101 5.2.3. Node Analysis ........................................................................................................................ 102 5.2.3.1. Collectors ....................................................................................................................... 102 5.2.3.2. Viajedor ......................................................................................................................... 106 5.2.3.3. Viajedor-Wholesalers ..................................................................................................... 109 5.2.3.4. Purveyor-Wholesalers .................................................................................................... 114 5.2.3.5. Supermarket ................................................................................................................... 118 5.2.3.6. Institutions...................................................................................................................... 121 5.2.3.7. Wet Market Retailers ..................................................................................................... 125 5.3. Cebu region ............................................................................................................................ 129 5.3.1. Summary of Data Collected in Cebu ...................................................................................... 132 5.3.2. Relative attractiveness of nodes in Cebu ................................................................................ 139 5.3.3. Node Analysis Cebu ............................................................................................................... 141 5.3.3.1. General Wholesaler ........................................................................................................ 141 5.3.3.2. Specialised Wholesaler .................................................................................................. 148 5.3.3.3. Class A Wholesalers ...................................................................................................... 153 5.3.3.4. Concessionaires .............................................................................................................. 160 5.3.3.5. Supermarkets .................................................................................................................. 168 5.3.3.6. Budget Hotels ................................................................................................................. 174 5.3.3.7. Premium Hotels and Resorts .......................................................................................... 177 5.3.3.8. Filipino Restaurant Chains ............................................................................................. 182 6. Conclusions and Recommendations ....................................................................................... 187 ____________________________________________________________________________________________________ Regional Market Analysis for Vegetables in Davao, Cebu and Tacloban Page ii 7. Next Step ................................................................................................................................ 191 8. Limitations and Future Research ............................................................................................ 192 Appendix I .............................................................................................................................. 195 ____________________________________________________________________________________________________ Regional Market Analysis for Vegetables in Davao, Cebu and