- Top 5 Travel & Tourism Search Engines in Korea - Top 5 Travel & Tourism Search Engines in Korea Top 5 Travel & Tourism Search Engines in Korea If you’re targeting Korean travelers for your travel and tourism website, this will be a quick and helpful guide to help you maximize your Search Engine Optimization results. What you need to know is that popular search engines that work in the United States may not have the same valid search engine optimization algorithms when used in another country. South Koreans for example, have several specific search engines that cater specifically toward their population. With that in mind, look no further, here’s our list our top 5 Travel & Tourism Search Engines in Korea. #1 Naver.com Naver is Korea’s No.1 internet search portal owned by Naver Corporation. Nearly 65.6 percent of the population use Naver as their primary search engine. Around 16 million users visit every day. As the top website in the country, there are several services Naver is offering that are available to help you with Search Engine Optimization in Korea to attract more of the visitors in their population to your Travel & Tourism website. Naver Ad Services offers advertisers a placement of products or services to be displayed on their Search Engine results pages. There are several ad campaign options available for consumers, here’s some choices, just to name a few. Click Choice is a cost-per-click advertising program by Naver that allows its advertisers to display their ads on the search portal free of charge, but pay when the advertising website is clicked. Time Choice is another advertising option where ads run for a specific period of time, that have been pre determined, and then disappears after a certain time duration. Brand Search is a contents search advertising campaign that displays the brand of the advertiser, along with several images at the very top of their unified search results the key word related to the brand is searched. #2 Daum Daum is another alternative and popular search engine in Korea offering many internet services to its users, including a free web-based e-mail, a messaging service, news, forums and shopping platform. It’s owned by Kakao Corporation. In Hanja, the word “daum” means “many things”, and one of those “many things” they offer are their various search engine optimization services. Banner type advertising is a popular form of Duam advertising where a rectangular graphic is displayed at the top, bottom, right or left on your website. There are several banner type ads that you should be aware of: Static Banners is the most simple and cost effective way to advertise. The advertisement banners stay in place displaying your website link with keywords and phrases to attract potential customers to your website. Flash Banner is an animated banner using flash technology whereas it creates animated content to make your ad more realistic and interactive. Animated GIF Banners is the most powerful advertising tool for search engine optimization due to its multiple frames, as it can have an ability to increase CTR, or Click-thru-Rate, the ratio between users who click on your link to the number of page viewers. Content Type Advertisements in Daum offers your website a clever way to advertise your website in Travel & Tourism Search Engines across Korea, as this type of strategic marketing creates and distribute valuable content consistently to attract a clearly defined audience, which in this case are targeted toward Korean users who are fond of travel and tourism, in order to get them engaged on clicking the link your webste. #3 Nate Nate is another widely used South Korean Search Engine portal owned by SK Communications. It offers a variety of creative advertising possibilities, such as Weekly Shots offering videos that are super extended, HD format, Native Ad Type and Video Types. Banner Types advertisement with the options of basic, default extension, expansion lots, or various banner position placements within the website at dual margins. #4 Google Korea Google, owned by Google Inc., is an American company that still maintains presence in Korea, however only making up a small percentage of its users compared to the above mentioned most popular search engines. Adwords remains a Google online advertising tool in Google Korea that allows advertisers to display keywords on certain pages based on cookies and keyword that are predetermined by your interest, such as travel and tourism. It also includes local, national, and international distribution. Several ways Adwords by Google works are by the following methods: Pay-per-click (PPC), where advertisers pay once their ad has been clicked. Cost-per-acquisition (CPA), where advertisers only pay when there advertising option has created a lead for the advertiser, giving them an acquisition to meet its purpose in advertising. Cost Per Mile (CPM), an option that is based on showing the ad to per se, a thousand viewers. Rich Media Ads, are interactive media ads such as moving texts, images, animations, and video. #5 Yahoo! Korea Yahoo Korea is a subsidiary of Yahoo!, and American multinational technology development company that was founded way back in 1994. Despite its lesser popularity amidst the top three Search Engines recently developed by Korean companies, Yahoo Korea has still been and remains a popular Travel & Tourism Search Engine among users in Korea. There are still a few valuable tools that the pioneer website offers including: Native Advertisements that matches your advertisement to the the form and function of the platform upon which it appears. This type of ad is marketed toward a broader audience, and is to be distinguished, by content marketing. Content Marketing allows advertising content to be placed in search pages with the higher probability of being visited, such as video content. It is aimed toward a specific audience to fit your needs, giving you more traffic to your website. Product/Travel/Directory Submit allows different businesses to advertise their products and services on the Yahoo network. By placing your business or website on the Yahoo! Directory, it allows users specifically looking for Travel and Tourism and to find their specific needs. So there, those are some valuable tools on how to increase your web traffic and travel bookings as well as insights as to what kind of advertisements you can implement on the Top 5 Travel & Tourism Search Engines in Korea. If you’re looking for expert advice on how to manage online advertising in Korea, schedule a call with one of our travel and tourism digital marketing experts here. - Got Questions? Xtendly is an all-in-one WordPress custom design and digital marketing service that helps small-to-medium sized businesses grow at an affordable monthly fee.​ ​ BOOK A CONSULTATION.