Axandra Proven Methods For Successful Search Engine Marketing How to: Ü Get and maintain top 10 rankings on Google, Yahoo, Bing and other major search engines. Ü Get more visitors, more customers and more sales. Ü þ Outperform your competitors. 1 Professional Search Engine Optimization (SEO) Table of contents Welcome to iBusinessPromoter (IBP) 6 Our no-worries ranking guarantee 7 SAFE TIME: your step-by-step SEO plan 8 The basics 10 Why do high search........................................................................................................................................ engine rankings increase your sales? 11 Why do you have........................................................................................................................................ to optimize your web pages? 12 How do search........................................................................................................................................ engines rank web pages? 13 SAFE TIME: a ........................................................................................................................................single spam element can destroy everything 16 Black-hat and white-hat........................................................................................................................................ SEO 17 Find the best keywords 18 Why keywords........................................................................................................................................ are the most important part of SEO 19 Choose the right........................................................................................................................................ keyword type to get more conversions 20 Keywords for browsing ................................................................................................................. 21 Keywords for comparing................................................................................................................. 22 Keywords for buying ................................................................................................................. 23 The best keywords for search................................................................................................................. engine optimization 24 Keyword research........................................................................................................................................ with IBP's keyword tools 25 Quick overwiew ................................................................................................................. 26 How to find keywords with................................................................................................................. IBP's keyword tool 27 How to get keywords from................................................................................................................. your competitors 32 How to create long tail .................................................................................................................keyword combinations 35 Powerful keyword tools................................................................................................................. (misspellings, combinations and much more) 38 What are ad groups and................................................................................................................. what is the ad group focus score? 39 How to create keywords................................................................................................................. for Google AdWords 41 SAFE TIME: what........................................................................................................................................ can happen if you don't do this correctly? 43 Keyword checklist........................................................................................................................................ 44 Optimize your web pages 45 Quick overview........................................................................................................................................ 46 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. Table of contents 2 How to optimize........................................................................................................................................ your web pages with IBP's Top 10 Optimizer 47 How IBP's Top 10 Optimizer................................................................................................................. works 54 Edit your web ........................................................................................................................................pages with IBP's Static Web Page Editor 56 How to get high........................................................................................................................................ rankings for local keywords 58 SAFE TIME: factors........................................................................................................................................ that can sabotage your optimization efforts 60 Do errors in your HTML................................................................................................................. code keep search engine spiders away? 61 Check the status code that................................................................................................................. your server sends to search engines 63 13 things that you can do................................................................................................................. when your website is not listed 67 SAFE TIME: what........................................................................................................................................ can happen if you don't do this correctly? 71 Optimization Checklist........................................................................................................................................ 72 Submit your website 73 Why you should........................................................................................................................................ submit your website 74 Quick overwiew........................................................................................................................................ 75 IBP's auto-submitter........................................................................................................................................ 76 IBP's semi-automatic........................................................................................................................................ submitter 78 Semi-automatically submit................................................................................................................. to search engines 79 Semi-automatically submit................................................................................................................. to submission sites 81 How to create content ................................................................................................................. 82 SAFE TIME: what........................................................................................................................................ can happen if you don't do this correctly? 84 Submission checklist........................................................................................................................................ 85 Link building 86 The link building........................................................................................................................................ basics 87 How links influence the................................................................................................................. success of your website 88 How backlinks influence the success of your......................................................................... website 89 How outbound links influence your search .........................................................................engine rankings 90 High quality links and low................................................................................................................. quality links 92 High quality inbound links ......................................................................... 93 Low quality inbound links ......................................................................... 95 The effect of co-citation................................................................................................................. on your rankings 97 One-way links, reciprocal................................................................................................................. links and three-way-links 99 Build links with........................................................................................................................................ IBP's semi-automatic submitter 101 Build links with........................................................................................................................................ IBP's link manager 102 Quick overwiew ................................................................................................................. 103 Copyright © 2012 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions.