How Many Stephen Colberts Are There? - NYTimes.com http://www.nytimes.com/2012/01/08/magazine/stephen-colbert... Reprints This copy is for your personal, noncommercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers here or use the "Reprints" tool that appears next to any article. Visit www.nytreprints.com for samples and additional information. Order a reprint of this article now. January 4, 2012 How Many Stephen Colberts Are There? By CHARLES McGRATH There used to be just two Stephen Colberts, and they were hard enough to distinguish. The main difference was that one thought the other was an idiot. The idiot Colbert was the one who made a nice paycheck by appearing four times a week on “The Colbert Report” (pronounced in the French fashion, with both t’s silent), the extremely popular fake news show on Comedy Central. The other Colbert, the non-idiot, was the 47-year-old South Carolinian, a practicing Catholic, who lives with his wife and three children in suburban Montclair, N.J., where, according to one of his neighbors, he is “extremely normal.” One of the pleasures of attending a live taping of “The Colbert Report” is watching this Colbert transform himself into a Republican superhero. Suburban Colbert comes out dressed in the other Colbert’s guise — dark two-button suit, tasteful Brooks Brothersy tie, rimless Rumsfeldian glasses — and answers questions from the audience for a few minutes. (The questions are usually about things like Colbert’s favorite sport or favorite character from “The Lord of the Rings,” but on one memorable occasion a young black boy asked him, “Are you my father?” Colbert hesitated a moment and then said, “Kareem?”) Then he steps onstage, gets a last dab of makeup while someone sprays his hair into an unmussable Romney-like helmet, and turns himself into his alter ego. His body straightens, as if jolted by a shock. A self-satisfied smile creeps across his mouth, and a manically fatuous gleam steals into his eyes. Lately, though, there has emerged a third Colbert. This one is a version of the TV-show Colbert, except he doesn’t exist just on screen anymore. He exists in the real world and has begun to meddle in it. In 2008, the old Colbert briefly ran for president, entering the Democratic primary in his native state of South Carolina. (He hadn’t really switched parties, but the filing fee for the Republican primary was too expensive.) In 2010, invited by Representative Zoe Lofgren, he testified before Congress about the problem of illegal- immigrant farmworkers and remarked that “the obvious answer is for all of us to stop eating 1 of 13 1/9/12 10:02 AM How Many Stephen Colberts Are There? - NYTimes.com http://www.nytimes.com/2012/01/08/magazine/stephen-colbert... fruits and vegetables.” But those forays into public life were spoofs, more or less. The new Colbert has crossed the line that separates a TV stunt from reality and a parody from what is being parodied. In June, after petitioning the Federal Election Commission, he started his own super PAC — a real one, with real money. He has run TV ads, endorsed (sort of) the presidential candidacy of Buddy Roemer, the former governor of Louisiana, and almost succeeded in hijacking and renaming the Republican primary in South Carolina. “Basically, the F.E.C. gave me the license to create a killer robot,” Colbert said to me in October, and there are times now when the robot seems to be running the television show instead of the other way around. “It’s bizarre,” remarked an admiring Jon Stewart, whose own program, “The Daily Show,” immediately precedes “The Colbert Report” on Comedy Central and is where the Colbert character got his start. “Here is this fictional character who is now suddenly interacting in the real world. It’s so far up its own rear end,” he said, or words to that effect, “that you don’t know what to do except get high and sit in a room with a black light and a poster.” In August, during the run-up to the Ames straw poll, some Iowans were baffled to turn on their TVs and see a commercial that featured shots of ruddy-cheeked farm families, an astronaut on the moon and an ear of hot buttered corn. It urged viewers to cast write-in votes for Rick Perry by spelling his name with an “a” — “for America.” A voice-over at the end announced that the commercial had been paid for by an organization called Americans for a Better Tomorrow, Tomorrow, which is the name of Colbert’s super PAC, an entity that, like any other super PAC, is entitled to raise and spend unlimited amounts of soft money in support of candidates as long as it doesn’t “coordinate” with them, whatever that means. Of such super-PAC efforts, Colbert said, “This is 100 percent legal and at least 10 percent ethical.” Just as baffling as the Iowa corn ads — at least to the uninitiated — were some commercials Colbert produced taking the side of the owners during the recent N.B.A. lockout. These were also sponsored by Americans for a Better Tomorrow, Tomorrow, but they were “made possible,” according to the voice-over, by Colbert Super PAC SHH Institute. Super PAC SHH (as in “hush”) is Colbert’s 501(c)(4). He has one of those too — an organization that can accept unlimited amounts of money from corporations without disclosing their names and can then give that money to a regular PAC, which would otherwise be required to report corporate donations. “What’s the difference between that and money laundering?” Colbert said to me delightedly. 2 of 13 1/9/12 10:02 AM How Many Stephen Colberts Are There? - NYTimes.com http://www.nytimes.com/2012/01/08/magazine/stephen-colbert... In the case of Colbert’s N.B.A. ads, the secret sugar daddy might, or might not, have been Mark Cuban, the owner of the Dallas Mavericks, who has appeared on the show and whom the ads call a “hero.” We’ll never know, and that of course is the point. Referring to the Supreme Court ruling that money is speech, and therefore corporations can contribute large sums to political campaigns, Colbert said, “Citizens United said that transparency would be the disinfectant, but (c)(4)’s are warm, wet, moist incubators. There is no disinfectant.” Colbert’s abettor in his super-PAC efforts is, of all people, Trevor Potter, a Washington lawyer who is a former chairman of the F.E.C. and was general counsel to John McCain during the 2000 and 2008 presidential campaigns and has become Colbert’s personal lawyer. “T. Potts,” as Colbert sometimes calls him, is a bit of a performer himself and is now a regular on the show. Colbert once toyed with enlisting a smoke machine to enhance his entrances. “Aren’t lawyers allowed to have fun?” Potter asked me a few weeks ago, adding that he knew what he was signing up for by appearing on the show. He also said he thought that Colbert was serving a useful function. “I’m very careful not to ascribe motive to him — he can speak for himself,” he said. “I don’t know what he’s thinking. He can find the laws ironic or funny or absurd. But he’s illustrating how the system works by using it. By starting a super PAC, creating a (c)4, filing with the F.E.C., he can bring the audience inside the system. He can show them how it works and then leave them to conclude whether this is how it ought to work.” Colbert says that education isn’t his aim with the super PAC — being funny is. Nevertheless, he proudly showed me that if you Google the phrase “super PAC,” his name is one of the first that shows up, and the evolution of his super PAC has lately been the show’s big, ongoing narrative. As Potter pointed out, when Colbert began his super PAC, he wasn’t sure how a super PAC worked; he just knew he wanted one. Now he is full of plans, most of them confidential, for more “grand actions,” as he calls them. Colbert declined to tell me how much money was in his super PAC’s treasury, pointing out that “that’s what PACs do — they don’t have to tell you.” But there are almost 170,000 names on the super PAC’s e-mail list, and some 30,000 people have given him money. In October, Colbert offered the Republican Party in South Carolina $400,000 to defray the cost of the presidential primary there in January in return for naming rights — he wanted the ballots, the lanyards, the press credentials to say “The Stephen Colbert Super PAC South Carolina Primary” — and for a nonbinding referendum question that asked the voters to 3 of 13 1/9/12 10:02 AM How Many Stephen Colberts Are There? - NYTimes.com http://www.nytimes.com/2012/01/08/magazine/stephen-colbert... decide whether “corporations are people” or “only people are people.” This issue has been Colbert’s hobbyhorse since August, when Mitt Romney told a heckler that “corporations are people, my friend,” and needless to say, Colbert too is on the side of corporate personhood. “Just because someone was born in a lawyer’s office and is incorporeal doesn’t mean he should have no rights,” he likes to say.