THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER SHADES EQ CREAM SHADES EQ COVER PLUS EQUALIZING CONDITIONING COLOR BRIGHTENING CONDITIONING COLOR CREAM SHADES EQ CREAM SHADES SHADES EQ COVER PLUS SHADES DESCRIPTION NATURAL NATURAL WARM WARM GOLD GOLD GOLD BROWN BROWN COPPER COPPER RED RED VIOLET MOCHA NATURAL WARM GOLD GOLD COPPER RED RED & LEVEL GREEN ASH NATURAL BEIGE IRIDESCENT COPPER COPPER RED RED RED VIOLET MOCHA BEIGE COPPER OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: Orange Green Blue/Violet Gold Gold/Violet Gold/Iridescent Gold Gold/Orange Copper/Gold Mahogany/Red Orange Orange/Red Red Red/Violet Violet Violet/Gold Gold/Violet Gold/Mauve TONE: Gold TONE: Red BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR 9 VERY LIGHT BLONDE 09NA 09WN 09WB 09GC 09V Slate Blonde Summer Wheat Golden Vanilla Golden Sienna Soft Lilac 8 LIGHT BLONDE 08GI 08C 08CR 8M 8N 8WM 8CC Iced Gold Persimmon Candle Frosted Latte Almond Cream Caramel Latte Fire Rush Flame NEW 7 MEDIUM BLONDE 07NGr 07WN 07G 07GC 07RR 07RV 7GB 7G Moon Sparkle Chai Tea Sequin Chic Burnished Strawberry Malbec Golden Dune Honeycomb Copper Lemonade 6 DARK BLONDE 06NA 06GI 06BC 06C 06CR 06V 6M 6N 6WM 6CC 6RR Cool Cocoa Antiqued Gold Rich Amber Shiny Firecracker Fresh Lavender Iced Coffee Toasted Rich Coffee Firelight Lipstick Penny NEW Almond Red 5 LIGHT BROWN 05NGr 05WN 05WB 05G 05BR 05RR 05RV 5GB 5G Starlight Sandy Sable Golden Hazel Gilded Age Garnet Sand Polished Pinot Noir Soft Russet Maple Syrup Ruby 4 MEDIUM BROWN 04V 4M 4N 4WM 4RR Rich Iris Cool Mocha Chocolate Dark Mocha Crimson Mousse 3 DARK BROWN 03NA 03BR 03RR 3G Dark Chocolate Burgundy Wine Chocolate Golden Mocha Cherry 2 DARKEST BROWN 2N Double Espresso 1 BLACK Shade contains Carmin’R™ red dye Shade contains Rubilane® copper dye CLEAR Shade contains R5 red dye CLEAR COLOR GELS LEVEL SYSTEM CHART MIXING RATIO LEVELS DEVELOPER USAGE MINUTES COLOR: DEVELOPER OF LIFT LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 20 10 volume Glaze, Refresh, SHADES EQ CREAM Mix 1:1 None (up to 30 for optimal 10 Ultra Pale Blonde Pale Yellow Violet Pro-oxide Cream Developer Correct and more! gray blending) 9 Very Light Blonde Yellow Violet Blend Gray, 8 Light Blonde Yellow/Orange Blue/Violet 10 or 20 volume SHADES EQ COVER PLUS Mix 1:1 1–1 ½ Brighten, Correct 20 7 Medium Blonde Orange Blue Pro-oxide Cream Developer and more! 6 Dark Blonde Red/Orange Blue/Green 5 Light Brown Red Green Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. 4 Medium Brown Red/Violet Yellow/Green WHEN TO USE CLEAR: 3 Dark Brown Violet Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. 2 Darkest Brown Blue/Violet MIXING & PROCESSING Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for EQ LEVEL SYSTEM SHADES 1 Black Blue less color deposit. THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER SHADES EQ COVER PLUS BRIGHTENING CONDITIONING COLOR CREAM SHADES EQ CREAM EQUALIZING CONDITIONING COLOR SHADES EQ CREAM SHADES EQ COVER PLUS GLAZE · Enhance, enrich, change, match tone down or intensify natural or color-treated hair while harmonizing contrast REFRESH · Refresh and renew faded mid-shaft and ends (Zones 2 and 3), · Not recommended due to lifting Alkaline technology— while processing permanent color at the regrowth (Zone 1) refer to Shades EQ Gloss or Shades EQ Cream · Restore color to highlights · Add color immediately following a Redken texture service, to restore any color loss that may have occurred CORRECT · Correct uneven, brassy or overly vibrant tones · Correct uneven, brassy or overly vibrant tones · Harmonize tone from scalp to ends · Harmonize tone from scalp to ends · Lessen banding DEFINE · Add dimension with lowlights · Color block and add contour with precise placement SERVICES COVER GRAY · Blend gray with richer color and without lifting the hair’s · Blend up to 75% gray* natural pigment BRIGHTENING · No lift · Up to 1–1 ½ levels of lift depending on shade and hair type · Soften the base prior to a highlight service · Add reflect and shine to dull or faded color CLEAR · Deposit shine only · Soften the base · Dilute color intensity · Dilute color intensity · Dilute level density · Dilute level density *N and G are superior gray coverage families FORMULATION GUIDELINES 1. Determine your client’s natural hair color level using the Shades EQ Neutral Brown/Blonde (NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density. 2. Determine the target color desired by your client. 3. Select the Shades EQ shade to enhance, balance or cool to achieve the target color. HAIRCOLOR APPLICATION BEST PRACTICES 1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair. 2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings. 3. Use the opposite diagonal to cross-check your application to ensure proper application. FORMULATION & TIPS FORMULATION 4. Use a timer to ensure accurate timing. Do not over or under process. 5. Always refresh with Shades EQ. Log-on to Redken.com and click on Education On Demand for an easy step-by-step video! All rights reserved. U1616000 9/14.