Connectivity is a game changer: customer centric digitalisation of white goods producers 5 reasons why producers are connecting washing machines and other DATA appliances with the internet (and your smart phones): ANALYTICS EXAMPLES OF CUSTOMER-ORIENTED COULD DIGITAL OFFERS SPARK NEW SERVICES 1 2 3 4 5 Examples of new business models E-commerce webshop digital scheduling of service appointments take control expand scope of open completely lower the open new – From simple basket loyalty programs and lock current hardware new services cost of after sales source of market analysis to customer customers in business models service feedback predictive algorithms – Fast & effective recommendation engines CONNECTIVITY TURNING INTO ONLINE SALES SOAR – User experience analytics pay-per-cycle/ STANDARD FEATURE Global online sales share of white goods app-controlled appliances pay-per use Share of connected washing machines in major markets 2017 Drive & home (e.g. remote access) delivery analytics – Campaign delivery 80 ) 500k units % performance ( 2012 70 9% – Ad exposure & MARKET CONCENTRATION effectiveness The top 10 manufacturers of white goods hold a combined 63% of market 60 China share; market share of Asian producers has risen to 37% 50 Δ 2016/2017 Data monetization – Data feed: interest/ World Market Top 10 manufacturers 40 intent segments United Kingdom South 1 Haier Group Korea supplied on data 2 Whirlpool Corp 30 exchanges platforms 3 Midea Group Co Ltd France USA or for display bid Italy 4 Electrolux AB 20 enrichment (RTB) Germany 2017 5 BSH Hausgeräte GmbH 10 Canada – Enriched/packaged 6 LG Corp Spain Australia 16% data: production of 63% 7 Samsung Corp 0 market reports gather- 8 Panasonic Corp 0 5 10 15 20 25 30 35 40 ing geographical 9 Arçelik AS analysis, basket analy- 10 Hon Hai Precision Source: Euromonitor/Roland Berger Source: Share of total washing machines sold 2017 (%) sis, brand analysis, etc. Industry Co Ltd.