MALL EAST TOWNE Madison, WI CBL PROPERTIES HIGHLIGHTS NUMBER OF STORES 110 TRADE AREA 635,122 (2018 est.) SIZE 787,809 square feet CENTER EMPLOYMENT 1,500 (est.) FEATURED STORES Barnes & Noble, DICK’S Sporting Goods, H&M, JCPenney, Flix Brewhouse, and Portillo’s YEAR OPENED 1971 WEBSITE ShopEastTowne-Mall.com CORPORATE OFFICE: FOR LEASING: CBL Center, Suite 500 MALL OFFICE: CBL PROPERTIES Wayne Adcoe 89 East Towne Mall cblproperties.com 2030 Hamilton Place Boulevard p.423.490.8230 c. 248.918.9897 Madison, WI 53704 NYSE: CBL Chattanooga, TN 37421-6000 [email protected] 608.244.1387 423.855.0001 DEMOGRAPHICS TRADE AREA FACTS PRIMARY SECONDARY TOTAL • East Towne is conveniently located off I-90/94, Wisconsin’s largest POPULATION TRENDS TRADE AREA TRADE AREA TRADE AREA interstate linking Chicago, Milwaukee, Madison and Minneapolis. 2018 Estimate 302,500 332,622 635,122 Average traffic counts total 12 million customers per year. 2023 Projection 319,118 347,410 666,528 • With over 535,000 residents, Dane County has the fastest growing population of any county in Wisconsin. Madison has established a 2010 Census 273,451 312,515 585,966 strong economic core based on healthcare, education, insurance, 2018-2023 % Change 5.49% 4.45% 4.94% government and high tech businesses. 2018 Daytime Population Estimate 220,820 249,870 470,690 • Madison is home to several universities and colleges including the University of Wisconsin, Edgewood College, Madison College, Herzing University, Lakeland College, Concordia University, and Upper Iowa AVERAGE HOUSEHOLD INCOME University, which in total enroll approximately 70,000 students in East 2018 Estimate $80,092 $94,792 $91,601 Towne’s trade area. 2023 Projection $100,382 $109,529 $105,146 • Over 600 companies in the Madison area employ over 32,500 people in the bioscience field. 2018-2023 % Change 13.95% 15.55% 14.79% • The American Center, an approximately 450-acre business park with more than 90 businesses, is located just two miles from East Towne. With more than 8,500 employees it is one of the largest employment MEDIAN AGE bases in Dane County and is the world headquarters to many major corporations including American Family Insurance and Alliant Energy. 2018 Estimate 37 40 39 UW Health recently opened a $220 million facility which includes a hospital, clinic and wellness center on 42 acres. Source: 2010 Census; Scan/US 2018/2023 Estimates 151 From enue Madison ashington Av East W d 94 East Towne Boulevar 90 Zeier Road Lien Road EAST TOWNE MALL Madison, WI CBL PROPERTIES.
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