Brand Guideline TIMELESS DESIGN INSPIRED LIVING Signature Brandmark Logotype The Signature Mark Primary Colors PMS 289C PMS 425C WHITE Secondary colors PMS 4525EC PMS 7534C PMS 8400C PMS 420C PMS 421C PMS 423C Color Palette Our primary color is dark blue, gray, and white. Dark blue is our most significant visual identifier. Our secondary colors are to compliment the dark blue while adding brightness to the palette. Secondary color can be used for the brandmark, background, typography, and graphic elements. Standard Logo 1 Color Reversed Standard Logo 1 Color Standard Logo 2 Colors Reversed Reversed Standard Logo Standard Logo 2 Colors Alternate Standard Logo 3 Colors Reversed Reversed Standard Logo Standard Logo 3 Colors Alternate Stacked Logo Reversed 1 color Stacked Logo 1 Color Stacked Logo Reversed 2 colors Stacked Logo 2 Colors Stacked Logo Reversed 3 colors Stacked Logo 3 Colors Horizontal Logo 1 Color Reversed Horizontal Logo 1 Color Horizontal Logo 2 Colors Reversed Horizontal Logo 2 Colors Horizontal Logo 3 Colors Reversed Horizontal Logo 3 Colors PMS 4525EC PMS 5655C tint 30% Background Colors Chosen secondary colors can be used as a background for 1 color logo option only. 1x 2x 2x 2x 2x 2x 2x 2x 2x 2x 2x 2x 2x 2x 2x 2x Clearspace Whenever using our logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. Brandmark Usage Stand alone Brandmark can be used when clearspace is not invaded. Squares and circles are recommended shapes. TIMELESS DESIGN, INSPIRED LIVING TIMELESS DESIGN, INSPIRED LIVING TIMELESS DESIGN, INSPIRED LIVING TIMELESS DESIGN, INSPIRED LIVING Graphic Line Usage Dotted or straight line can be used as a graphic element as long as it doesn’t invade the clearspace. Make sure to follow the clearspace guideline to ensure proper usage. Brandmark Graphic Pattern Usage Brandmark can be used as a pattern as long as clearspace is not invaded. Recommended Primary Font Helvetica Neue 55 roman Helvetica Neue 57 Condensed abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 1234567890 Helvetica Neue 75 bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Other Font Choices Calibri Open Sans Roboto Franklin Gothic Gotham Monotype Grotesque News Gothic Tahoma Trade Gothic Univers Typeface Primary typeface is not limited to Helvetica Neue. It should be a clean and modern sans-serif. Secondary typefaces should be used to support the primary typeface. INTERIOR DESIGN INTERIOR DESIGN INTERIOR DESIGN Do’s & Dont’s The Signature Mark should be displayed properly following the logo standard using the correct Pantones or CMYK/ RGB swatches. No alterations to the Signature Mark should be made. TIMELESS DESIGN, INSPIRED LIVING 1631 15TH AVE W. SUITE 314 SEATTLE, WA 98119 TEL 206.817.8724 [email protected] WWW.TAMMARASTROUD.COM .