3 Programme 4 Preface 8 Smart miStakeS | conferences 12 Share Prize 2010 22 Sm_a rt miStakeS | exhibition 30 reality iS Out there | special project 40 JaPan media art feStival | guest event 42 PerformanceS 44 4 Smart miStakeS Smart miStakeS 5 PROGRAMMe inauguration conference Performance FRI 15 WARM-UP 9.00 Pm ENIAC into the Wood p. 45 WARM-UP 06:00 Pm NICHOLAS NOVA WED 20 accidents and Failure as Fertile Creative ground for the Near Future p. 13 WARM-UP 09:00 Pm JAPAN MEDIA ART FESTIVAL GIO 28 Screening of selected videos from the 13th Japan media art festival p. 42 OPENING TUE 2 06:30 Pm regional museum of natural Science, via giolitti 36 07:30 Pm TEATRINO ELETTRICO DC12V p. 27 09:00 Pm SONIA CILLARI aS aN artiSt , i NeeD tO reSt p. 25 02:00 Pm CHRISTIAN ULRIK ANDERSEN ,TATIANA BAZZICHELLI , G EOFF 04:30 Pm ROBERTA BUIANI COX , and LES LIENS INVISIBLES Scientific visualisation: conquest of uncertainty? p. 14 WED 3 Smart mistakes, or Business as usual p. 13 05:15 Pm VALERIA GANDUS and JASMINA TEŠANOVI ć p. 14 03:30 Pm CHRISTOPHE BRUNO and SAMUEL TRONÇON artwar(e ) p. 14 06:15 Pm Kim Cascone the Failure of aesthetics p. 15 08:00 Pm Marko Batista Parallel Digital StruCtureS p. 46 09:30 Pm Giacomo Verde multi -r eVerSe p. 47 THU 4 03:00 Pm Les Liens Invisibles , r.i.O.t p. 40 02:30 Pm Mario Calabresi and Anna Masera p. 15 04:30 Pm Max Casacci and Wu-Ming 1 p. 16 FRI 5 03:30 Pm David Orban 06:00 Pm Edoardo Boncinelli Why numerous mistakes can and must be made in Creative mistakes p. 16 technology today? p. 15 11:00 am Fulvio Gianaria and Gianluigi Ricuperati p. 16 02:00 Pm Edoardo Bonaspetti, Chiara Figone, Salvatore Iaconesi, Giorgio Maffei, Oriana Persico and Dario Salani. moderated by Simona Lodi art Publishing 2.0: Next Steps in Publishing p. 17 SAT 6 12:00 am Antonio Caronia and Caden Manson p. 17 05:00 Pm Jurij Krpan the Difference between experiment and investigation in Contemporary art p. 18 06:00 Pm Stelarc Circulating Flesh: From third life to real life p. 19 03:00 Pm Alex Giordano the mistake in Social media marketing p. 19 SUN 7 04:00 Pm Siegfried Zielinski Variantology ― thinking experiment in times of instability p. 20 05:00 Pm Bruce Sterling the accidental life and Comic Death of the media p. 21 location: regional museum of natural Science, via giolitti 36, turin 6 7 HOW TO: HOW TO USE THIS BOOK Piemonte Share feStival 2010 the cover page and page 40 have been layered with software so as to introduce an expe - is produced by the Sharing, via rossini 3 – torino riential and relational dimension as well as process to the book, transforming the paper tel. 0039.011.5883693 | fax 0039.011.8170974 pages into clickable, interactive hypertexts. www.toshare.it [email protected] to browse inside the book, you can use: - a next generation mobile phone (for instance an iPhone or android Phone); - a computer with a webcam. artistic director Simona lodi graphic icons are scattered across the pages. centre an icon on your phone or compute - general manager r's screen and a series of multimedia contents linked to what you are reading will appear. chiara garibaldi You can even ask the author questions, or read the comments of others who have read the curator book and chat with them. luca barbeni coordination and Production to begin with: luciana corbo 1. check that the necessary software is on your mobile phone or computer. if it isn't, download the software free from: http://www.toshare.it/augmentedcatalogue communication the Sharing Press office adfarm &c hicaS 2. centre the icons you find in the book on your screen. Web design Salvatore iaconeSi interface web exhibition online antonio rollo 3. enjoy! traductions antonella emmi elena aime John rugman graphic layout luca barbeni here are just some of the icons you'll find in the book: Printed by tiPografia artale - Qrcode. these icons will take you to the book's website or other on-line websites where Proof-reader luca andriolo you can read additional text, listen to music tracks, view videos and images, and browse Setting chiara garibaldi geographic maps. Production assistant alberto cittone Piemonte Share festival is an idea by Simona lodi and chiara garibaldi - fiducial marker. these icons will bring graphic objects, including 3d pictures and anima - tion, onto your screen. Share festival is held in: Museo Regionale di Scienze Naturali via giolitti 36, turin this catalogue is available under a license from creative commons. 8 Preface Preface 9 PReFAce Piemonte Share festival 6th edition arts and culture in digital age this year’s 6th Share festival has broadened its cultural horizon to include the progressive thanks also to Professor giulio lughi for the opportunity of working with the Sociology of pervasiveness of the digital in mainstream society, while keeping its critical eye on technology media and communication School at the faculty of education of the university of turin. as sharp as ever. When we set off on this cultural and artistic odyssey, the digital arts were considered entirely experimental, and not integrated into the business side of the art world. thanks to Piero gilardi, orietta brombin and claudio cravero for their co-operation in today, media art is an important and accepted artistic language, attracting an audience of organising the events at the Park of living art, turin. growing proportions. until not so long ago, digital art was just beginning to be taken into consideration. today we talk about art in the digital age. Special mention should be made of fabrizio arcuri, mario martone and lorenzo barello for the strong working partnership built between Prospettiva2 and Share festival. Share feStival will continue not to celebrate technology, but rather to investigate it, showcasing projects that question technology's influence on culture, and looking into how, thank you to the director of the regional museum of natural Science, ermanno de biaggi, for better or for worse, technology pervades and has changed our lives. this is why Share for having hosted the Share festival for a second consecutive year. feStival this year is changing its official scope of interest (and subtitle), focusing on art and culture in the digital age, shifting the adjective digital towards age, when before it was paired thanks also to the people who worked with us to create the Youth museum programme – with art. this change of paradigm has been shaped by the growing pervasiveness of the Sergio ricciardone and roberto Spallacci from clubtoclub, and Silvio mossetto from digital in society ― a process that has just begun, but has already led to computers becoming musica90. an everyday object, on par with any other home appliance. finally, we would like to thank all the public and private institutions that year after year have this year Share festival is featuring a series of exhibitions, conferences, dialogues, workshops, given the Share festival their full support. screenings and performances focused on the topic of Smart miStakeS – to help broaden our minds, sharpen our skills, and inspire creative expression. chiara garibaldi and Simona lodi a cultural, social and artistic counter-strategy lies in the hybridization and creation of new with luca barbeni and luciana corbo spaces for communication via the unexpected, mutation and unintended use. today, using technology in unexpected ways means opting out of the dominant life paradigm, rooted in a certain strain of liberalism rather than in the liberty of knowledge. until just two decades ago, creative approaches to technology could only be found among artists and in the academic and military spheres. from a niche interest, today all of society is under its spell. the task of the Share festival is to shine a spotlight on these trends, outlining a scene in constant change. like every year, the festival is hosting an exhibition of the large-scale art installations of the six finalists of the Share Prize, which this year attracted 270 entries from twenty different countries, on show in the wonderful exhibition spaces on the second floor of the regional museum of natural Science. the winner of the Share Prize 2010 will be announced at the inauguration of the festival, at a special award ceremony. the programme includes a thematic exhibition on Smart miStakeS and an interesting workshop tied to this year's special project by the artists of les liens invisibles. new this year is the special Symposium on Smart miStakeS , in which leading keynoters explore the artistic and cultural import of error in three main fields of interest: technological and media mistakes (the relationship between humans and machines, dysfunction, and transmission errors), biological mistakes (mutation, biodiversity and living art) and chance discovery (serendipity, random discovery, accidents and unexpected variance). a special thanks goes to the Share Prize judges Jurij krpan, andy cameron, fulvio gianaria and bruce Sterling for the great skill and professionalism with which they assessed all the entries for the prize, and for having fulfilled the arduous task of choosing six finalists, selecting the winner and assigning the special commendation. 10 inStitutionS inStitutionS 11 maSSimo giordano guido bolatto rISegTionIe TPUiemZoInOte NcoI uncillor for economic develoPment torino chamber of commerce michele coPPola regione Piemonte councillor for cultural and Youth affairS the torino chamber of commerce, with almost 238,000 members, has always played a leading administrative and promotional role for business, offering a one-stop-shop for a the 6th Piemonte Share festival will be presenting a series of exhibitions, conferences and diversified range of business services.