1 Image: Doug Kerr Yamhill County Transit Area Transit Development Plan Volume I October 2018 Adopted October 18, 2018 ACKNOWLEDGEMENTS This Project is partially funded by a grant from the Transportation and Growth Management (TGM) Program, a joint program of the Oregon Department of Transportation (ODOT) and the Oregon Department of Land Conservation and Development. This TGM grant is financed, in part, by the federal Moving Ahead for Progress in the 21st Century Act (MAP-21), local government, and State of Oregon funds. The contents of this document do not necessarily reflect views or policies of the State of Oregon. This project was made possible by the energy and time dedicated by the project advisory committee, ODOT representatives, the Yamhill County Board of Commissioners, and members of the public who provided input at focus groups and other meetings, surveys, and events, including the Friends of the Bus. YCTA Project Advisory Committee Josh Simonson, City of Amity Frank Sheridan, City of Sheridan Andrew (Andy) Eldien, City of Carlton Kenna West, City of Willamina – City Manager Scott Pingel, City of Dayton Craig Johnson, City of Willamina Tim Weaver, City of Dundee Bob Sivick, City of Willamina, Past City Manager David Sword, City of Lafayette Ken Moore, City of Yamhill Kellie Menke, City of McMinnville Chris Mercier, Grand Ronde Heather Richards, City of McMinnville - Planning Director Kristi Long, NW Senior and Disabled Services Scott Essin, City of Newberg - City Councilor Gregorio Benavides, Unidos (affiliate) Pat Johnson, City of Newberg - City Councilor Stan Primozich, YCTA Board of Directors - Transit Liaison Joe Hannan, City of Newberg - City Manager Rick Olson, YCTA Board of Directors – Past Transit Liaison Brad Allen, City of Newberg - Assistant City Planner Paul Patridge, Yamhill County, Program Mgr DD & Veterans Services Paula Necas, City of Sheridan Oregon Department of Transportation Representatives Transportation Growth Management Program (TGM) Rail and Public Transit Division Adam Argo, Principal Planner – Grant Manager Arla Miller, Regional Transit Coordinator Naomi Zwerdling, Program and Policy Lead - Past Grant Manager Michael Duncan – Sr. Planner/TGM Project Manager, Region 2 YCTA Board of Commissioners Mary Starrett, Chair Richard L. "Rick" Olson, Vice-Chair - Past Transit Liaison Stan Primozich, Commissioner - Transit Liaison YCTA Project Team YCTA First Transit Cynthia Thompson, YCTA Transit Manager Renee Guerrero, First Transit General Manager Shana Reid, YCTA Transit Assistant Michael Barr, Service Supervisor First Transit bus drivers, dispatchers, and other staff provided valuable input and observations to the project team Consultant Team DKS & Associates Nelson\Nygaard Consulting Associates Angelo Planning Group Bob Schulte, Project Lead Oren Eshel, Project Manager Darci Rudzinski Edith Victoria, Emily Guise, Maggie Lin, Stephanie Wright, Jamey Dempster, Shayna Rehberg and Alexis Biddle Dan Sommerville, and Bryan Blanc Yamhill County Transit Development Plan | Volume I – FINAL Table of Contents VOLUME I: Transit Development Plan Page Acknowledgements ......................................................................................................................................i 1 Introduction ..................................................................................................................... 1-1 Planning Process ..................................................................................................................................... 1-2 TDP Outline .............................................................................................................................................. 1-3 2 Yamhill County Characteristics and Trends ..................................................................... 2-1 Yamhill County Overview ..................................................................................................................... 2-1 Transportation System Overview ........................................................................................................ 2-2 Market Analysis ...................................................................................................................................... 2-4 Existing and Planned Land Use ........................................................................................................ 2-13 3 Existing Transit Service ................................................................................................... 3-1 YCTA Organizational Structure ........................................................................................................... 3-1 Existing YCTA Services .......................................................................................................................... 3-2 YCTA Ridership and System Performance ..................................................................................... 3-11 Other Transportation Services .......................................................................................................... 3-20 4 Community Input and Needs Assessment ...................................................................... 4-1 Summary of Community Input .............................................................................................................. 4-1 Operator Input and Field Observations ............................................................................................ 4-8 Summary of Issues and Opportunities ................................................................................................ 4-8 Overall Needs Assessment ................................................................................................................ 4-11 5 Transit Goals and Objectives .......................................................................................... 5-1 Definitions ................................................................................................................................................ 5-1 Planning Context .................................................................................................................................... 5-2 Goals and Objectives ........................................................................................................................... 5-5 6 Service Plan .................................................................................................................... 6-1 Long-Term YCTA Vision ......................................................................................................................... 6-1 Implementing the Vision ........................................................................................................................ 6-9 Service Plan Overview ....................................................................................................................... 6-13 7 Capital Plan .................................................................................................................... 7-1 Vehicles .................................................................................................................................................... 7-1 Major Facilities ........................................................................................................................................ 7-7 Bus Stops and Passenger Amenities .................................................................................................... 7-9 Short-Term Capital Plan Summary .................................................................................................. 7-12 8 Financial Plan ................................................................................................................. 8-1 Transit Operating Cost Assumptions ................................................................................................... 8-1 Existing and Potential Funding Sources and Trends ........................................................................ 8-2 Recommended Financial Scenarios ..................................................................................................... 8-7 9 Supporting Programs, Technology, and Partnerships ..................................................... 9-1 System Access.......................................................................................................................................... 9-3 Transportation Demand Management ............................................................................................... 9-4 Fare Policies and Programs ................................................................................................................. 9-4 Customer Information, Marketing, and Branding ............................................................................. 9-8 Education, Promotion, and Travel Training ..................................................................................... 9-10 Advanced Public Transportation System Technologies ................................................................ 9-11 Regional Coordination and Partnerships ........................................................................................ 9-13 Service Delivery and Organizational Capacity ........................................................................... 9-19 Yamhill County Transit Area | i Yamhill County Transit Development Plan | Volume I – FINAL 10 Supporting Public Transit with Local Land Use Policies ...............................................