Map 1: Bundelkhand Region of Uttar Pradesh Map 2: Bundelkhand Region of MP and UP -652- (SCOPE) Key Statistics on Tourism (Year 2018) According to UNWTO, the International Tourist Arrivals have witnessed a remarkable growth of International arrivals and have reached 1.4 billion, two years ahead of the forecasts. The International Tourism Receipts were 1448 US$ Billion accounting for 7.6% growth over previous year. Tourism in India has become one of the biggest Service Industry, which is growing rapidly. The World Travel and Tourism Council has calculated that tourism generated 16.91 Rupees Lakh crore (US$ 240 Billion) or 9.2% of India’s GDP in 2018 and supported 42.673 million jobs contributing to 8.1% of total employment. The sector is predicted to grow at an annual rate of 6.9% to Rupees 32.05 lakh crore (US$ 460 billion) by 2028 (9.9% of GDP). Also, as per the recent report of Ministry of Tourism, Govt of India, the Number of Foreign Tourist Arrivals in India was 10.56 Million with an Annual Growth Rate of 5.2%. The Outbound Tourism movements has been 26.30 Million with an Annual Growth of Rate 9.8% . The Domestic Tourist Visits to all States/UTs was 1854.9 Million accounting for an Annual Growth Rate of 11.9%. The Estimated Foreign Exchange Earnings from Tourism in INR terms is Rs 1,94,892 Crore and in US$ terms US$ 28.585 Billion. (Responsible) (Revival), (Rediscovery), (Conservation) (Art), (Crafts), (Customs), (Costumes), (Monuments), (Historical) (Cultural) (Wildlife) (Natural) Latent Entrepreneurship -653- Ethnic Ethnic Appeal water bodies Meager Toursit Traffic -654- ; (Strength & Weakness) Strengths - Unmatched History and Heritage - Potential for Adventure and Outdoor Destination - Rich Culture - Centrally Located - Govt has placed high priority on Tourism Geo - Geo Tourism, Rural Tourism, Religious Tourism and other Niche Tourism Activities - In close vicinity to popular tourist attractions, like of Agra, Rajasthan, Madhya Pradesh Weakness - Insufficient and poor Infrastructure - Inadequate investment in Tourism - Limited or no air connectivity - Poor Coordination among different agencies - Weak Public –private partnership - Lack of Publicity and promotion - Less activities to channelize the Tourist movements from neighbouring attractions. - Poor Accommodations and Touristic facilities at destinations. -655- Figure: Considerations for Strategic Planning for Tourism Governanc e and Communicat Regulatry ion and Framework Promotion Training and Human Resource Sales Developme Channels nt TOURISM DEVELOPMENT Investment s and Enterprenu Product riship Range Transportati on and Infrastructur Hospitality e -656- Culture and Heritage Tourism) Outdoor and Adventure Tourism Religious and Pilgrimage Tourism (Wildlife and Nature Tourism Rural Village and Community Based Tourism ICT Wedding Destination Promotion Baffling Bundelkhand Facebook Project : ITHM, Bundelkhand University has done a project with facebook on ‘Baffling Bundelkhand’ and was a successful campaign in terms of likes and followership Vigorous Tourism Promotion Campagin Smile Singapore Campaign : Four Million Smiles was the theme of an advertising campaign in Singapore by the Singapore 2006 Organising Committee, sponsored by the government of Singapore. The advertising campaign encouraged Singaporeans to smile more in preparation for the 61st Annual Meetings of the International Monetary Fund, World Bank Group and their 16,000 delegates. A mural was created to welcome the visitors. Singaporeans were encouraged to submit photographs of them smiling through an official website or by Multimedia Messaging Service. These were eventually compiled into the mural, and those submitting had a chance of winning several lucky draws 1. Tour Escort 2. Counter Sales Executive 3. Travel Consultant -657- 4. Front Office Trainee 5. F & B Service Trainee 6. Multi Cuisine 7. Trainee Chef 8. Housekeeping Trainee 9. Tour Runner and Guide Capacity Building HUB and Satellite Possible Adventure and Outdoor Sports Activities -658- ROYAL THEME -659- -660- (special area development authority) -661- Some Important Tourism Products Of Bundelkhand View of Kalinjar Fort Jhansi Fort Charkhari Mahal -662- -663- -664- -665- -666- .