Galena Creek Regional Visitor Center Interpretive Plan 100% completion, submitted 8/30/2006 . Galena Creek Regional Visitor Center Interpretive Plan 6/15/06 Table of Contents I. Introduction......................................................................................................................... 1 Purpose............................................................................................................................................................ 1 Mission Statement.................................................................................................................................................... 1 Goals of the Galena Creek Regional Visitor Center .............................................................................................. 1 Existing Situation and Background.............................................................................................................. 2 II. Interpretive Planning Summary........................................................................................ 7 Market and Audience Analysis...................................................................................................................... 7 Market Position of the Proposed Facility ................................................................................................... 10 Inventory of Existing Interpretive and Informal Learning Facilities................................................................... 11 Market Position Summary ..................................................................................................................................... 11 Additional Sites for Interpretation at Galena Creek Regional Park.................................................................... 11 Statements of Significance & Interpretive Themes................................................................................... 12 Recommendations for Exhibits and Programs ......................................................................................... 13 III. Facility Summary............................................................................................................ 17 Exhibit Design Criteria ................................................................................................................................. 17 Determination of Building Size.................................................................................................................... 17 Table 5: Space Allocation in the Visitor Center Building................................................................................... 18 Site Plan......................................................................................................................................................... 19 Floor Plan & Elevations................................................................................................................................20 IV. Accessibility ................................................................................................................... 23 V. Acquisition of Exhibits ................................................................................................... 24 VI. Project Team................................................................................................................... 25 VII. Schedule ........................................................................................................................ 27 VIII. Budget........................................................................................................................... 29 Budget for Facility Planning, Design and Construction........................................................................... 29 Table 6: Planning, Design and Construction Budget ......................................................................................... 29 Budget for Exhibit Design, Fabrication and Installation........................................................................... 32 Budget for Operations and Maintenance ................................................................................................... 32 Table 7: Estimated Startup Costs ........................................................................................................................ 32 Table 8: Estimated Expenditures and Revenues ................................................................................................ 32 Exhibit Funding Strategy ............................................................................................................................. 33 IX. Appendices.................................................................................................................... 34 Appendix A: Goals & Objectives................................................................................................................ 34 Agency Missions, Goals, Objectives & Strategies .............................................................................................. 34 Linkage of Goals to Regional and National Priorities ......................................................................................... 39 Appendix B: Audience Analysis................................................................................................................. 41 Profile of the American Tourist ............................................................................................................................. 41 Galena Creek Regional Visitor Center Interpretive Plan 6/15/06 Strategic Implications of National Tourism and Recreation Trends .................................................................. 43 Tourism and Recreation Trends in Nevada.......................................................................................................... 43 Strategic Implications of Statewide Tourism and Recreation Trends ............................................................... 47 Reno-Tahoe Area Visitors...................................................................................................................................... 47 Internet Use............................................................................................................................................................. 49 Strategic Implications of Local Tourism and Recreation Trends....................................................................... 49 Reno and Washoe County Area Residents .......................................................................................................... 49 Strategic Implications of Local Demographics.................................................................................................... 52 Appendix C: Supplemental Background/Local History........................................................................... 53 Appendix D: Interpretive Theme Development......................................................................................... 54 Flowchart of Interpretive Planning Process......................................................................................................... 55 Theme Concept Flow ............................................................................................................................................. 56 Cultural/Historical Theme Development............................................................................................................... 56 Management Theme Development........................................................................................................................ 57 Biological Theme Development ............................................................................................................................ 58 Travel Corridor Theme Development.................................................................................................................... 59 Appendix E: Exhibit and Program Concept Development ...................................................................... 60 Flowchart of Exhibit Concept Development Process.......................................................................................... 61 High-Priority Exhibit Concepts.............................................................................................................................. 62 Concept #1: Branding............................................................................................................................................................ 62 Concept #2: Safe Travels Weather Station.......................................................................................................................... 63 Concept #3: Forces of Change (“Keeping Trees on the Hill”)........................................................................................... 64 Concept #4: Lost Dogs/Animal Waste Control.................................................................................................................... 65 Concept #5: Appropriate Resource Use .............................................................................................................................. 66 Concept #6: Rare Plants on the Edge of the Great Basin .................................................................................................. 67 Concept #7: Rock Art & Native Cultures.............................................................................................................................. 68 Concept #8: Life and Times of Dr. James Edward Church