IABE-2009 Las Vegas- Proceedings, Volume 6, Number 1, 2009 ISSN: 1932-7498 PROCEEDINGS of the IABE-2009 Las Vegas- Annual Conference Las Vegas, Nevada, USA October 18-21, 2009 Managing Editors: Bhavesh M. Patel, Ph.D. Tahi J. Gnepa, Ph.D. Chancellor University, Cleveland, Ohio California State University-Stanislaus Scott K. Metlen, Ph.D. University of Idaho, Moscow, Idaho, USA A Publication of the IABE® International Academy of Business and Economics® IABE.ORG Promoting Global Competitiveness™ IABE-2009 Las Vegas- Proceedings, Volume 6, Number 1, 2009 A Welcome Letter from Managing Editors! You are currently viewing the proceedings of the seventh annual meeting of the International Academy of Business and Economics (IABE-2009 Las Vegas), Las Vegas, Nevada, USA. In this year’s proceedings, we share with you 46 manuscripts of research conducted by scholars and business practitioners from around the world. The studies presented herein, extend from a theoretical modeling of environmental marketing, to user satisfaction assessment of a college’s laptop initiative, especially for those who have always wondered about student perceptions and the learning impact of such programs. IABE is a young and vibrant organization. Our annual conferences have been opportunities for scholars of all continents to congregate and share their work in an intellectually stimulating environment, in the world truly fascinating tourist destination that Las Vegas represents. The experience of an IABE conference is unique and inspiring. We invite you to be part of it each year, as an author, reviewer, track chair, or discussant. We welcome your manuscripts on research in all business, economics, healthcare administration, and public administration related disciplines. Abstracts and cases in these areas are also invited. Submit your manuscript early as a period of 8 weeks is required to complete the review process. We invite you to submit your paper(s) online at our website www.iabe.org. We hope you will find these proceedings informative and useful. We hope you will join us again next year at the IABE-2010 in Bangkok and IABE-2010 Las Vegas. Warmest regards, Tahi J. Gnepa, Ph.D. Bhavesh Patel, Ph.D. Scott Metlen, Ph.D. October 18, 2009 Las Vegas, Nevada, USA IABE-2009 Las Vegas- Proceedings, Volume 6, Number 1, 2009 ii IABE-2009 Las Vegas- Proceedings, Volume 6, Number 1, 2009 TABLE OF CONTENTS Page THE FOUNDATIONS OF JAMES BUCHANAN’S WORK: EXCHANGE AND GAINS FROM 1 TRADE IN ALL ASPECTS OF LIFE, INCLUDING MARKETS AND POLITICS James E. Alvey, Massey University, Palmerston North, New Zealand ROYALTY RATE AND INDUSTRY STRUCTURE: SOME CROSS–INDUSTRY EVIDENCE 15 Stephen L. Becker, Applied Economics Consulting Group, Inc., Austin, Texas, USA Jiaqing Lu, Applied Economics Consulting Group, Inc., Austin, Texas, USA ACCOUNTABILITY, RATIONALISM, AMBIGUITY AND UNCERTAINTY IN DECISION 28 AND POLICY MAKING Donald K. Gates, Macquarie University, Sydney, NSW, Australia Peter Steane, Macquarie University, Sydney, NSW, Australia US GAAP AND IFRS CONVERGENCE IN THE AREA OF REVENUE RECOGNITION 44 Hana Bohusova, Mendel University of Brno, Brno, Czech Republic Patrik Svoboda, Mendel University of Brno, Brno, Czech Republic IOS USAGE AND BENEFITS: THE INFLUENCES OF INTERORGANIZATIONAL, 55 ORGANIZATIONAL AND TECHNOLOGICAL FACTORS Ta Wei Kao, National Cheng Kung University, Taiwan A STUDY ON EASTERN-NORTHERN ASIAN ECONOMIC COOPERATION 74 Sheu, Shih Wei, California International Business University, USA Thomas Matula, California International Business University, USA COMPETITION IN INTERNATIONAL MICRO-NICHE MARKETS: NEW ENGLAND 84 HIGH-TECH SMEs Kathleen Suchon, University of Massachusetts Dartmouth, Dartmouth, Massachusetts, USA Kate Randall Haley, University of Massachusetts Dartmouth, Dartmouth, Massachusetts, USA VARIABLE ANNUITY AND ITS APPLICATION IN BOND VALUATION 97 Budi Frensidy, University of Indonesia, Jakarta, Indonesia YOUNGER VS. OLDER COUPLES: IS HOME PRODUCTION STILL AN ISSUE? 106 Regina Madalozzo, Insper – Institute of Education and Research, Brazil Ludmila Shiratori, USP-FEA A FRAMEWORK FOR ASSESSING STUDENT OUTCOMES FROM THE 114 SERVICE-LEARNING EXPERIENCE IN A CAPSTONE MARKETING COURSE Jennifer Barr, The Richard Stockton College of New Jersey, Pomona, New Jersey, USA COMPARATIVE ANALYSIS OF LOW-COST AIRLINES WEBSITES 122 Liciniu-Alexandru Kovács, Babeş-Bolyai University, Cluj-Napoca, Romania Traian-Ionuţ Luca, Babeş-Bolyai University, Cluj-Napoca, Romania Zoltán Élthes, Babeş-Bolyai University, Sfântu Gheorghe, Romania DEVELOPING A CASE STUDY IN OPERATIONS MANAGEMENT STRATEGY 130 Theodoro A. Peters Filho, FEI University, São Paulo, São Paulo, BRAZIL IABE-2009 Las Vegas- Proceedings, Volume 6, Number 1, 2009 iii TEACHING EXCELLENCE IN HIGHER EDUCATION: TAKING THE TIME TO TEACH 138 Yvette Essounga-Njan, Long Island University - Brooklyn, Brooklyn, NY, USA Maxine Morgan-Thomas, Long Island University - Brooklyn, Brooklyn, NY, USA ROLE OF GLOBAL DIGITAL BUSINESS DEVELOPMENT IN 146 THE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES Narendra K. Rustagi, Howard University, Washington, DC, USA Gurmeet Singh, The University of The South Pacific, Fiji ONLINE LEARNING COMMUNITIES: THE GLOBAL IMPACT OF BUSINESS 152 EDUCATION IN THE ONLINE ENVIRONMENT Bob Barrett, American Public University, Charles Town, WV, USA ON THE SIGNIFICANCE OF REAL ESTATE INVESTMENT TRUST FUNDS IN 156 INTERNATIONAL PORTFOLIOS: A CANADIAN PERSPECTIVE - PROPOSAL Nicole Grandmont-Gariboldi, St. Thomas University, Florida, USA COLOR: THE SILENT VOICE OF PACKAGES 160 Figen Yesilada, Near East University, NORTHERN CYPRUS Gonca Gunay, Izmir University of Economics, Izmir, TURKEY Sebnem Penbek, Izmir University of Economics, Izmir, TURKEY SPREADSHEET SOLUTIONS TO BUSINESS PLAN MODELLING: 168 CLASSROOM APPLICATIONS Jerry Joseph, Indiana University of Pennsylvania, Indiana, PA, USA Sekhar Anantharaman, Indiana University of Pennsylvania, Indiana, PA, USA Jungki Lee, Korea University-Sejong, South Korea A TRANSPORTATION BASED ECONOMIC ORDER QUANTITY MODEL 173 Alfred L. Guiffrida, Kent State University, Kent Ohio USA Anthony J. Apicello, Kent State University, Kent Ohio USA Jennifer F. Becka, Kent State University, Kent Ohio USA Ran Ding, Kent State University, Kent Ohio USA THE ROLE OF BLOGS IN A TOURIST MARKETING STRATEGY 179 Natalie Guse, California International Business University, San Diego, USA Thomas L. Matula, California International Business University, San Diego, USA INDEXING OF STATE TAX COLLECTION VARIABILITY 183 R. Wayne Counts, University of Texas of the Permian Basin, USA Maria Theresa Chua, University of Texas of the Permian Basin, USA PROTECTION OF INTELLECTUAL PROPERTY RIGHTS 187 A COMPARATIVE STUDY OF INDIA AND JAPAN Sehba Hussain, Barkatullah University Bhopal, India NEOLIBERALISM, EARNINGS MANAGEMENT AND EXECUTIVE COMPENSATION: 192 A CRITICAL EXAMINATION OF LUCENT TECHNOLOGIES Gerui (Grace) Kang, University of Minnesota Duluth, Duluth, Minnesota, USA Letitia M. Pleis, Metropolitan State College of Denver, Denver, Colorado, USA Dan Teed, Troy University, Dothan, Alabama, USA IABE-2009 Las Vegas- Proceedings, Volume 6, Number 1, 2009 iv APPLICATION OF TOC IN U.S. ARMY’S RECRUITING PROCESSES 208 Amarpreet S. Kohli, University of Southern Maine, Portland, Maine, USA Dinesh K. Sharma, University of Maryland Eastern Shore, Maryland, USA Jon Gerold, Lieutenant Colonel, US Army, Fayetteville, North Carolina, USA Frank Pastorino, V.P Operations, MBMI Resources, Philippines THE T SHAPE DILEMMA (DEPTH AGAINST WIDTH) IN INDUSTRIAL 214 ENGINEERING & MANAGEMENT CURRICULUM DESIGN AND ITS IMPLICATION ON THE FINAL PROJECT’S OUTLINE Moti Frank, HIT, Holon Institute of Technology, Holon, Israel Sigal Kordova, Technion, Israel Institute of Technology, Haifa, Israel Yacov Kedem, Shenkar College of Engineering and Design, Tel Aviv, Israel PROMOTING COURSE RELEVANCY VIA STUDENT ENGAGEMENT TECHNIQUES 219 J. Patrick McLaughlin, Northwest Missouri State University, Maryville, Missouri, USA Jason T. White, Northwest Missouri State University, Maryville, Missouri, USA RISKS ASSESSMENT IN CREDIT INSTITUTIONS: AN EMPIRICAL ANALYSIS 224 BETWEEN ROMANIAN FRAMEWORK AND INTERNATIONAL MODELS Cristina Palfi, Babes-Bolyai University, Cluj-Napoca, Romania Mariana Muresan, Babes-Bolyai University, Cluj-Napoca, Romania SOCIOLOGY OF KNOWLEDGE: THE EPISTEMOLOGICAL UNDERSTANDING 233 OF BEHAVIORS Solomon Fakinlede, Baltimore City Community College, Baltimore, USA STRUCTURATION, EMANCIPATION, AND TELEPSYCHIATRY 236 Ook Lee, Hanyang University, Seoul, South Korea STUDENT PERFORMANCE EXPECTATION SYSTEM USING GENETIC 241 FUZZIMETRIC TECHNIQUE Issam Kouatli, Lebanese American University, Lebanon Nouri Beyrouti, Lebanese American University, Lebanon A QUANTITATIVE MEASUREMENT OF IAAER’S ACTIVITIES 246 Alexandra I. Mutiu, Babes Bolyai University, Cluj-Napoca, ROMANIA Adriana Tiron Tudor, Babes Bolyai University, Cluj-Napoca, ROMANIA Alina Nicoleta Pogacean, Babes Bolyai University, Cluj-Napoca, ROMANIA INNOVATIVE METHOD FOR BEER DISTRIBUTION- THE URSUS BREWERIES CASE 253 Ciprian Marcel Pop, Babes - Bolyai University, Cluj-Napoca, Romania Andreea Ioana Maniu, Babes - Bolyai University, Cluj-Napoca, Romania Monica Maria Zaharie, Babes - Bolyai University, Cluj-Napoca, Romania Ioan Pop, Babes - Bolyai University, Cluj-Napoca, Romania REMITTANCES: POVERTY AND DISTRIBUTIONAL EFFECTS 259 Luis San Vicente Portes, Montclair State University, Montclair, New Jersey, USA CORPORATE ENVIRONMENTAL RESPONSIBILITY: COMMITMENT AND COMPLIANCE 264 V. Ranganathan,