Evaluation of the Festival of Pacific Arts Report prepared by Ms Joycelin Leahy, Ms Joyce Yeap-Holliday and Mr Bill Pennington Secretariat of the Pacific Community, Noumea, New Caledonia 2010 ©Copyright Secretariat of the Pacific Community (SPC) 2010 Original text: English Secretariat of the Pacific Community Cataloguing-in-publication data Leahy, Joycelin Evaluation of the Festival of Pacific Arts / report prepared by Joycelin Leahy, Joyce Yeap-Holliday and Bill Pennington 1. Art festivals — Oceania. 2. Culture — Oceania. 3. Cultural property — Oceania. I. Leahy, Joycelin II. Holliday, Joyce Yeap III. Pennington, Bill IV. Title V. Secretariat of the Pacific Community 700.790995 AACR2 ISBN: 978-982-00-0440-5 2 Contents Acknowledgements............................................................................................................................................................................. 5 List of Abbreviations ........................................................................................................................................................................... 6 Map of Festival States and Territories ................................................................................................................................................ 7 Executive Summary ............................................................................................................................................................................. 9 Summary of Recommendations ................................................................................................................................................... 12 Chapter 1: Purpose and Conduct of the Evaluation .......................................................................................................................... 17 1.1 Background ............................................................................................................................................................................. 17 1.2 Objective and Scope ............................................................................................................................................................... 17 1.3 Methodology .......................................................................................................................................................................... 18 1.4 Evaluation Framework and Toolkit ......................................................................................................................................... 19 1.5 Information Collection ............................................................................................................................................................ 20 1.6 Analysis and Presentation ...................................................................................................................................................... 21 Chapter 2: Origins and History of the Festival .................................................................................................................................. 23 Chapter 3: Assessment of Recent Festivals....................................................................................................................................... 27 3.1 7th Festival of Pacific Arts, Samoa 1996 ................................................................................................................................. 27 3.2 8th Festival of Pacific Arts, New Caledonia 2000 ................................................................................................................... 31 3.3 9th Festival of Pacific Arts, Palau 2004 ................................................................................................................................... 35 3.4 10th Festival of Pacific Arts, American Samoa 2008 ............................................................................................................... 40 Chapter 4: Key Findings of the Evaluation ........................................................................................................................................ 45 4.1 Overall Performance ............................................................................................................................................................... 45 4.2 Promotion and Preservation of Intangible Cultural Heritage ................................................................................................. 47 4.3 Building International Cooperation and Cultural Networks ................................................................................................... 59 4.4 Inclusion of Youth and Gender ............................................................................................................................................... 64 4.5 Economic, Social and Cultural Benefits .................................................................................................................................. 66 4.6 Artistic Themes and Content .................................................................................................................................................. 72 4.7 Integration of Cultural Heritage with Sustainable Development and Poverty Reduction ...................................................... 76 4.8 Efficiency and Effectiveness of Festival Organisation and Management ............................................................................... 80 4.9 Promotion and Media Relations ............................................................................................................................................. 83 4.10 Roles of Government, Arts Organisations and the Private Sector ........................................................................................ 86 Chapter 5: Recommendations .......................................................................................................................................................... 91 5.1 Festival Governance ............................................................................................................................................................... 91 5.2 Festival Objectives .................................................................................................................................................................. 91 5.3 Integration with Other Programmes ...................................................................................................................................... 92 5.4 Themes and Artistic Content .................................................................................................................................................. 92 5.5 Youth, Gender and Selection of Participants .......................................................................................................................... 93 5.6 Preserving Intangible Cultural Heritage .................................................................................................................................. 94 5.7 Promoting the Economic and Social Value of the Festival ..................................................................................................... 94 5.8 Cultural Sensitivities ............................................................................................................................................................... 95 5.9 Traditional Knowledge and Intellectual Property ................................................................................................................... 95 5.10 Promotion, Media and Tourism ............................................................................................................................................ 96 5.11 Improving Festival Planning and Management .................................................................................................................... 96 5.12 Cost‐sharing Options ............................................................................................................................................................ 97 5.13 Festival Evaluation and Reporting ........................................................................................................................................ 98 Annex A: Terms of Reference for the Evaluation of the Festival of Pacific Arts ............................................................................... 99 Annex B: Evaluation Framework and Toolkit .................................................................................................................................. 105 Annex C: Festival Timeline and Highlights ...................................................................................................................................... 125 Annex D: Summary of Results from Survey Questionnaires ........................................................................................................... 133 3 Annex E: Field Evaluation Profiles ................................................................................................................................................... 141 Country/Territory: Papua New Guinea ................................................................................................................................... 141 Country/Territory: New Caledonia .........................................................................................................................................