World Hepatitis Day 2021 CAMPAIGN GUIDELINES #WorldHepatitisDay worldhepatitisday.org CONTENTS CONTENTS PAGE Welcome to the World Hepatitis Day (WHD) campaign guidelines, 1. 3. Introduction Resources provided by World Hepatitis Alliance (WHA). World Hepatitis Day 03 Social media posts 14 Hepatitis Can’t Wait 04 Posters 15 Action can’t wait 05 Films 16 What we want to achieve 08 Zoom backgrounds 17 GIFs 18 2. Visual identity 4. Activations Logo 10 Join our virtual relay 20 We have produced a range of Colours 11 Fonts 12 Point to the time 21 multi-channel campaign resources Create a 30s reel 22 that you can use to raise awareness Frame your profile picture 23 in your communities and online. Sign the pledge 24 HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 2 INTRODUCTION WORLD 325m Globally, 325 million people HEPATITIS DAY live with hepatitis Held on July 28 each year, WHD WHD is one of the World Health Organization’s officially mandated global public health days. It is is our day to raise awareness a day when the world comes together to raise of viral hepatitis. On this day we awareness of hepatitis, one of the most deadly aim to unite the global community and neglected diseases and health crises – one that is claiming a life every 30 seconds. Globally, to demand action from decision 325 million people live with hepatitis, with more makers globally to prioritise the than 1.1 million lives lost each year to hepatitis B elimination of viral hepatitis. and hepatitis C. Yet, we have the tools to eliminate the disease by 2030. On July 28, we raise our collective voices to call for more action for the people affected by hepatitis. Across the world, campaign supporters will raise their voices on social media, hold webinars, speak to the media and hold events to spread the message and raise awareness of hepatitis. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 3 INTRODUCTION TOGETHER WE CAN ELIMINATE HEPATITIS HEPATITIS CAN’T WAIT BY 2030 ‘Hepatitis Can’t Wait’ is the new Launching in May, 2021 the Hepatitis Can’t Wait global campaign highlights the need to accelerate campaign theme to launch WHD hepatitis elimination efforts, especially during the 2021. This will bring WHA and COVID-19 pandemic. our global network of over 300 Alongside this, it will also highlight the social members in nearly 100 countries injustice and inequity caused by the current lack together to lead the campaign of action on hepatitis elimination and focus on internationally. the positive action needed to get on track to meet our 2030 elimination goals. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 4 INTRODUCTION ACTION CAN’T WAIT With a person dying every 30 People living with viral hepatitis Community organisations seconds from a hepatitis related unaware can’t wait for testing can’t wait for greater investment illness – even in the current Decision makers can’t wait COVID-19 crisis – we can’t wait People living with hepatitis can’t wait for life saving treatments and must act now to make hepatitis to act on viral hepatitis. elimination a reality through political Pregnant mothers can’t wait for will and funding. hepatitis screening and treatment Newborn babies can’t wait for birth dose vaccination People affected by hepatitis to end stigma can’t wait This WHD campaign will passionately and discrimination demand urgent action from all stakeholders and the population. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 5 INTRODUCTION Policymakers NEWBORN can’t wait to act 43% BABIES Only 43% of children CAN’T receive the hepatitis WAIT B birth dose vaccine. 2.3m 2.3 million people live with HIV and hepatitis C. People who inject drugs 1.1m can’t wait more than 1.1 million lives are REFUGEES lost each year to hepatitis B CAN’T and hepatitis C. WAIT HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 6 INTRODUCTION People in prison MEN WHO HAVE can’t wait SEX WITH MEN 30s CAN’T WAIT Every 30 seconds someone loses their 7% life to a hepatitis of people living related illness. with TB also live with hepatitis C. Pregnant mothers can’t wait INDIGENOUS 2.7m PEOPLE 2.7 million people live with CAN’T WAIT HIV and hepatitis B. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 7 INTRODUCTION WHAT WE WANT IT’S TIME TO ACHIEVE TO ACT World Hepatitis Day is our day to raise awareness of viral We aim to: hepatitis. We aim to unite the To raise awareness Raise the voices of the people global community to demand 1 of viral hepatitis 4 and communities affected by action from decision makers viral hepatitis to demand positive globally to prioritise the Communicate the urgent need action and fight stigma elimination of viral hepatitis. 2 for action on hepatitis now. Celebrate the global Reveal the social injustice 5 community combating hepatitis 3 caused by the lack of action on around the world viral hepatitis Call on policymakers, decision 6 makers and global funders to join the fight to eliminate hepatitis HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 8 CAMPAIGN VISUAL IDENTITY HEP CAN’T WAIT Campaign guidelines #HepCantWait 9 CAMPAIGN VISUAL IDENTITY LOGO Primary campaign logo The campaign logo for Hep Can’t Wait is a core part of our campaign identity and should not be altered in anyway. The two exclamation marks in the symbol represent the ticking hands of a clock and reinforce our underlying theme for this campaign – urgency. The campaign logo is available in three colour ways for use on different background colours – a primary campaign logo for use on light backgrounds and two reversed logos for Reversed – for Space Blue background Reversed – for Fire Orange background use on Space Blue and Fire Orange. HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 10 CAMPAIGN VISUAL IDENTITY Space Blue Cotton White Fire Orange #26376B #F8F4F1 #F94B35 COLOURS R38 G55 B107 R248 G244 B241 R249 G75 B53 C98 M88 Y30 K17 C2 M2 Y2 K3 C0 M81 Y76 K0 Our campaign colour palette features a selection of of attention grabbing colours which are used to make this campaign bright, impactful and emotive. For flexibility and range, tints of the campaign colour palette are permitted. White Sky Blue #FFFFFF #5FBCFF R255 G255 B255 R95 G188 B255 C57 M14 Y0 K0 HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 11 CAMPAIGN VISUAL IDENTITY FONT Our campaign font is Helvetica World. Helvetica World is available in two weights – Bold and Regular and supports a large number of languages and writing systems from all over the globe. If you do not have Helvetica World available to you, please either use the system fonts Helvetica World Bold Helvetica World Regular Helvetica Neue or Arial as a substitute. AaABCDEFGHIJKLMN AaABCDEFGHIJKLMN ，OPQRSTUVWXYZ所有人类都是 天生的 ﯾوﻟد ﺟﻣﯾﻊ اﻟﻧﺎس أﺣرارًا وﻣﺗﺳﺎوﯾن ﻓﻲOPQRSTUVWXYZ 。尊严和权利平等 0123456789 اﻟﻛراﻣﺔ واﻟﺣﻘوق 0123456789 ，所有人类都是天生的 ﯾوﻟد ﺟﻣﯾﻊ اﻟﻧﺎس أﺣرارًا وﻣﺗﺳﺎوﯾن ﻓﻲ 。尊严和权利平等 اﻟﻛراﻣﺔ واﻟﺣﻘوق HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 12 CAMPAIGN RESOURCES HEP CAN’T WAIT Campaign guidelines #HepCantWait 13 CAMPAIGN RESOURCES SOCIAL ADANA MEDIA CAN’TAdana has passed hepatitis WAIT B on to her children but doesn’t know it. Left untreated, their hepatitis could cause liver cancer. POSTS Don’t wait. Get tested. A selection of images and headlines are available to be used – alternatively use our creator tool to produce your own materials. World Hepatitis Day – 28 July, 2021 When sharing any of our assets on #WorldHepatitisDay | worldhepatitisday.org social media always make sure to tag us @worldhepatitisalliance on Facebook and @hep_alliance on twitter and use the hashtag #WorldHepatitisDay. Download and create customised social RODGERS media graphics at worldhepatitisday.org/ campaign CAN’TRodgers was born with hepatitis WAIT B but doesn’t know it. Left untreated, it could shorten his life. Don’t wait. Get tested. Treatment could save your life. World Hepatitis Day – 28 July, 2021 #WorldHepatitisDay | worldhepatitisday.org HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 14 CAMPAIGN RESOURCES Every 30 seconds, someone loses their LISA DAVID life to hepatitis – POSTERS don’t be one of them. CAN’T WAIT CAN’T WAIT Don’t wait. The hepatitis B vaccine 9 out of 10 people with could prevent her baby hepatitis don’t know they Get tested. from getting liver cancer have it. David could be one It may save A selection of A4 size posters are available later in life. of them, and so could you. Don’t wait. Don’t wait. Get tested. your life. to download in six languages. Vaccinate your baby Treatment could against hepatitis B. save your life. You can also create your own custom posters using our tool. You can can translate and edit the text, add your organisation’s logo and choose World Hepatitis Day World Hepatitis Day World Hepatitis Day an image that is right for your community. 28 July, 2021 28 July, 2021 28 July, 2021 #WorldHepatitisDay #WorldHepatitisDay #WorldHepatitisDay Download them now from worldhepatitisday.org worldhepatitisday.org worldhepatitisday.org worldhepatitisday.org/ LUCY STEPHEN CAN’T WAIT CAN’T WAIT Lucy may be living with Stephen may be living hepatitis and not know it, with hepatitis and not know and so could you. Your it. Without treatment they life could be cut short are 20 times more likely as a result. to die from liver cancer. Don’t wait. Get tested. Don’t wait. Get tested. Treatment could Treatment could save your life. save your life. World Hepatitis Day World Hepatitis Day 28 July, 2021 28 July, 2021 #WorldHepatitisDay #WorldHepatitisDay worldhepatitisday.org worldhepatitisday.org HEP CAN’T WAIT Campaign guidelines #WorldHepatitisDay 15 CAMPAIGN RESOURCES FILMS We have created a selection of short films to bring the Hep Can’t Wait message to life.