PRSRT STD US Postage PAID Permit #58 Bellmawr, NJ THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business monthly newspaper for company owners © 2011 Advertising/Communications Times $4.00 Founded July, 1976 Volume #36, Issue #2 and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary May/June 2012 Mailed direct to buyers of business services & products of the United States of America Newspapers She Reports The News, Readers’ Choices In Still Attractive And Now, Makes The News Special Adv. Sections To Some A former Philadelphia Daily News reporter was a news-maker, Are Questioned (well, gossip column subject) Investors recently when she crashed a yoga Are the “Readers’ Choice” the categories were not accurately Awards published by many area A Philadelphia-based com- class to get a story and photo. reflected in the special advertising newspapers and magazines fixed? pany has invested in a regional Simone Weichselbaum, current- section in which the results were Do the publications use newspaper — and it’s not The ly a New York Daily News reporter, announced,” Calkins Media vice the awards to gain or to please Inquirer. was after material pertaining to movie/ president Thomas J. Spurgeon advertisers? The Wilkes-Barre daily TV star Alec Baldwin. wrote in a recent page one letter. Cynics think so. newspaper, “The Times Leader” She learned Baldwin’s new The letter also said: “…an Now comes an apology from has been acquired by Versa Capital fiancé, Hilaria Thomas, was enrolled accurate representation of the vote three regional daily newspapers Management L.L.C., 2929 Arch St.; in a Manhattan yoga group. A good totals…was not influenced by our that suggest all is not kosher in 215-609-3400. opportunity for a picture. advertisers or the newsroom.” the voting by readers, and voting In addition to the daily So…being an enterprising More than 200 categories of results as published. newspaper, Versa also ob-tained reporter, she took co-worker photo- local businesses were included Simone Weichselbaum The three dailies are the several community pub-lications in grapher Enid Alvarez with her. Bucks County Courier Times, in the special advertising/award the Wilkes-Barre area, along with When Baldwin, 54, heard of Baldwin’s fiancé is 28, young Doylestown Intelligencer and the section. websites and digital media firms. the incident he took exception. enough to be his daughter. Spurgeon added in the page In commenting on the age Burlington, N.J. County Times. Versa Capital Manage-ment Well, that’s being modest. one letter, that an award program Actually, he raged, and difference, Philadelphia Daily The dailies are owned by has a history of investing in media, will be continued for this year, but food service and manufacturing. posted Weichselbaum’s photo News columnist Dan Gross wrote: Calkins Media. will be “revamped”. Other specific investments on the internet, with a message …“Perhaps the media snark The “fess up” was made in a Votes will be tabulated by a include Simplexity, wireless saying: “Here’s the nutty bitch who about their ages may have, in page one apology. “third-party accounting firm”. and home services online; bell crashed the yoga class…” part, inspired his outbreak.” “I regret to inform you that and Howell, high-volume mail “Shame on the no-talent Gross ended his report by the voting results for several of And the beat goes on… equipment, and Black Angus trash from the (N.Y.) Daily News adding: “The usually mouthy steakhouses. for invading the privacy of 75 Weichselbaum surprisingly declined At The Source — Ok The total price paid was not people in a yoga class to take a to comment unless and until she disclosed. picture of someone,” he added. gets permission from her editors.” But Don’t Be the Source ______ main campus of Temple Nat’l 20/20 TV Interview Journalism University. Major Busted He came to police May Clear The Air On attention when he and Bolaris’ Miami Drugging A Temple Univer- his roommates were sity journalism student, held up at gunpoint in a John Bolaris, former long- a featured Playboy Magazine and writer for City Pa- home invasion, with the time Fox 29 on-air weather article. per, was arrested re- gunmen allegedly being former buyers of drugs Simone Weichselbaum (l), reporter, will be back on His account in the magazine cently on charges of Massimo Pulcini Pulcini had been selling. and Luis McCrea. television — but not at TV-29. did not endear him to Philadelphia’s drug dealing. Investigators found that Pul- He left there earlier this TV-29 management. Massimo Pulcini, originally cini had in his bedroom about year under cloudy conditions. “They parted ways,” is how from Mt. Laurel, N.J., was taken However, the nationally- $900, and a bag containing mar- Phila. Model the station reported his leaving. into custody from his rowhouse broadcast show “20/20” has ijuana having a street value of The Miami girls were report- apartment in the 1500 block of taped Bolaris’ account of his about $1,250. ed as being connected to an Page Street, a short walk from the Murder Victim stormy run-in with two women Continued on page 3 Eastern European theft ring. Vanessa Watson, a local in Miami that left him cold. Bolaris’ telling of the professional model aka Vanessa Allegedly, the women met incident has already been Banks, died recently. She was 26. Bolaris at a bar, drugged him, EaglEs Win! taped by the 20/20 show. Ms. Watson was the victim stole his credit card, and used Casino Advertising Now OK of a murder-suicide. it to buy thousands of dollars of At ACT’s press time, the She was shot and killed merchandise. broadcast date had yet to be At Lincoln Financial Field by a possessive boyfriend, He told of the incident in announced. New advertising dollars, in large amounts, are being spread Luis McCrea, 31, in the Wayne among area media from the growing number of casinos here. Junction station. He immediately Money…Marketing…Music Combine And, those funds are now reaching secondary outlets. committed suicide at the scene. Case in point: Advertising in and around Lincoln Financial Field. Watson had appeared in The buyers are Parx, Sugar House and the Valley Forge Black Entertainment Television’s As Format For New Radio Show The first series of radio in- sent, and how their marketing/ Casino and other regional casinos. “Rip the Runway,” and had been Their ads will now be permitted by the NFL in game programs, a runway model during New terviews on the new, regional advertising is essential. “Music Talk” 30-minute program The show, which airs every brochures, stadium signage, outdoors and in the concourses and York’s Fall Fashion Week. within local radio broadcasts. have featured a variety of area Thursday, noon to 12:30PM on She also had appeared in One condition as to content is that all ads must include a music-related executives. WWDB-860AM, is produced by a variety of music videos, and “responsible” gambling message/warning. photo shoots. They discussed the nature Advertisers also must contribute money to the NFL’s She is survived by three of the businesses they repre- gambling education program. children. Continued on page 3 See Page 4 for pictures of Advertising & Business Show Exhibitors Page 2 Advertising/Communications Times May/June 2012 Trending Now -- Television; No More Cable Bills By Mike Mallowe guy with exquisite taste. a year: that “second screen People couldn’t stop texting My son just told me that he As a TV columnist from viewing” appears to augment the about it. decided to get rid of his cable Los Angeles recently pointed TV viewing experience rather And, yes, it is a seedy- than steal away viewers. television. He isn’t switching to out, my son watches shows, not looking reality TV show, replete networks. “Nielsen’s State of the satellite. with weeping teens and the boys He watches his favorite Media: Advertising & Audiences “How’s that working out?” I who got them pregnant, and their asked him. shows on his lap-top, or on a cell report found that men, when watching TV and using a tablet families. “Oh, fine,” he said. “The only phone, or on a tablet, or on some simultaneously, were more Continued on next page thing is that now I’m watching other kind of mobile device that I likely than women to look for more TV than ever. Did you see can’t even name. information related to a TV Fringe this week?” This is a form of “second program they were watching Both of us are big Fringe screening”. Second screening Mike Mallowe (39% versus 34%). Women fans. I bet that most of you don’t means that you have another were more inclined to seek even know what that show is. It screen in front of you – tablet, The networks would information related to a television happens to be a hybrid sci-fi/time lap-top, game, and so forth – practically kill for their loyalty: commercial (24% versus 21%). travel/and father-son relationship while you watch TV. In my son’s they are highly educated, “Not surprisingly, teenagers show. One-of-a-kind, to be sure. case the second screen is all the bountifully employed, willing with tablets were far more apt Its fans are relatively few and TV that he watches. to spend money on important to visit a social media site while ferociously loyal. Sheer devotion purchases, and between the The New watching TV than were older has kept it going for what will be ages of 18 and 49 – the magic TV Consumers baby boomers and seniors (62% its fifth season next year.