THE GROWTH OF SES REACH IN AFRICA PRESENTED BY PRESENTED ON Clint Brown June 2020 SES Proprietary and Confidential | SES reach in Africa per orbital position 30.0 32.6 34.9 35 34.9M YE19 vs. 32.6M YE18 30 Changes vs. YE18: 13.7 • Updated Ghana and Nigeria (last done YE17) 14.2 25 • Growth in “Canal+ Afrique” (+0.8M) 13.0 Opportunities identified: 20 • Ongoing digital switch-over in many countries, Terrestrial e.g. Ghana, Ivory Coast, Nigeria, etc. Satellite 15 • Uptake in TV penetration across the region, e.g. In million homes Ethiopia, Kenya, Tanzania, Uganda 10 21.2 • HD TV set growth: homes purchasing a TV set 18.3 16.9 for the first time will have it with HD / UHD 5 0 YE17 YE18 YE19 Source: Satellite Monitors YE2019 SES Proprietary and Confidential | June '20 – SES Reach for Africa YE2019 2 SES reach in Africa per orbital position 22.0ºW 4.8ºE / 5.0ºE 28.2ºE 57.0ºE* SES-4 ASTRA-4A / SES-5 ASTRA-2F / -2G NSS-12 Total 6.2M 17.7M 11.6M 0.9M Satellite 6.2M 5.0M 10.5M 0.9M Key DTH platforms * Figures from YE2017 Source: Satellite Monitors YE2019 SES Proprietary and Confidential | June '20 – SES Reach for Africa YE2019 3 Overview of ASTRA-2F / ASTRA-2G | 28.2ºE 22.0ºW 4.8E / 5.0E 28.2°E 57.0°E SES-4 ASTRA-4A / SES-5 ASTRA-2F / 2G NSS-12 Footprints Key Markets & Customers Positioning 11.6M TV homes 171 TV channels ▲ Fastest growing DTH position for Anglophone West & Central African DTH HD 1 TV channel Key benefits ▲ Proven highest technical reach in West Africa, ASTRA-2F West Africa Ku-band beam giving broadcasters access to millions of households (4.4M in DTH in Ghana and 4.0M in DTH in Nigeria), on a FTA neighborhood ▲ West African Platform Services (WAPS) allows commercializing single channel access ▲ Uplink from Europe and West Africa ▲ End-to-end operational solutions in cooperation with local teleport partners in Ghana and Nigeria ▲ SES partner of choice for DTT rollout in Ghana ASTRA-2G West Africa Ku-band beam and Nigeria Source: Satellite Monitors YE2019 / Lyngsat Q4 2019 SES Proprietary and Confidential | June '20 – SES Reach for Africa YE2019 4 Glance at socio-demographic data collected Household income & Education level Household income SES 28.º2E 44% 30% 22% 3.1% 0.5% Satellite 46% 29% 20% 3.8% 0.7% Terrestrial 54% 28% 16% 1.9%0.7% TV homes 51% 28% 18% 2.5% 0.7% Total 52% 28% 17% 2.4% 0.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than N50,000 N50,001 - N100,000 N100,001-N200,000 N200,001-N300,000 More than N300,000 Education level SES 28.º2E 1.0% 3.3% 52% 38% 5.5% Satellite 2.0% 3.6% 49% 39% 6.6% Terrestrial 1.4% 4.9% 60% 30% 4.1% TV homes 1.5% 4.5% 56% 33% 4.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: Satellite Monitors YE2019 Can't read or write / none Up to primary Up to secondary University / Polytechnic Post-University SES Proprietary and Confidential | June '20 – SES Reach for Africa YE2019 5 GROWTH MARKETING AFRICA [email protected] Connect with us SES Proprietary and Confidential | 6.