Key facts The Northern Echo provides tailored advertising platforms, which local, regional and national businesses use to engage with our readers. Reputable: First published on the 1st January 1870. The Northern Echo is one of the country’s leading regional, daily, morning newspapers. Comprehensive news: Provides an international, national, regional and local news service. 4 distinct editions: Serving County Durham, Tees Valley and North Yorkshire, maintaining a local feel to its editorial coverage. Affluent readership: 62,600 (54%) of The Northern Echo readers are social grade ABC1 who have large amounts of disposable income. 2 Award winning journalists: Top quality writing on issues from current affairs to lifestyle and leisure. Online: northernecho.co.uk is one of the regions leading newspaper websites in the north east. Circulation area Newcastle Upon Tyne Gateshead Key: Sunderland Tees Valley & North Yorkshire Edition Stanley Consett Chester Le Street Durham County Durham Edition Peterlee South Durham Edition Crook Spennymoor Hartlepool Darlington Edition Bishop Auckland Newton Aycliffe Sedgefield Redcar Stockton-On-Tees Middlesbrough Saltburn By The Sea Barnard Castle Darlington Yarm Guisborough Kirkby Stephen Whitby Richmond Northallerton Leyburn Hawes Bedale Scarborough Pickering Thirsk Filey Ripon Malton Harrogate York Source: ABC (January to June 2010), circulation 44,062, 100% paid. 2 JICREG (May 2010). Readership information The Northern Echo maintains its position as the paper for County Durham and covers the wider Tees Valley and North Yorkshire area. Readership: There are 1.7 million adults in The Northern Echo total circulation area, of which 114,787 Readership details adults read the publication each day, with 194,256 2&4 readers weekly. Daily readership: 114,787 2 Reach: In The Northern Echo core marketing area Daily circulation: 44,062 1 93,035 adults read the publication daily, reaching 23% 2 of all adults in the area. 10% readership area: 93,035 2 Reader profile: The Northern Echo readership is 10% population reach: 23% 2 skewed slightly towards male readers (52%) and readers aged 55+ (41%). Whilst, 54% of readers are Weekly reach: 194,256 4 social grade ABC1, which is over represented compared to the area average. 2 The top 5 locations by reach: Shildon (36%), Bishop Area details Auckland Rural Area (35%), Darlington (31%), Ferryhill 2 2 Area population: 1,749,417 Chilton (30%) and Crook (30%). Area households: 912,693 2 The top 5 locations by readership: Darlington (22,646), Bishop Auckland Rural Area (11,567), 2 Spennymoor (6,023), Newton Aycliffe (5,613) and Crook 10% population: 406,323 (5,395). 2 Reader profile2 Profile Readership Readership % Area Area % Male: 59,563 52 850,817 49 Female: 55,224 48 898,600 51 Aged 15 to 34: 30,033 26 531,221 30 Aged 35 to 54: 37,283 32 584,398 33 Aged 55+: 47,471 41 633,798 36 AB: 31,292 27 384,756 22 C1: 31,339 27 457,949 26 C2: 23,786 27 370,069 21 DE: 28,370 25 536,643 31 Source: 1 ABC (January to June 2010), circulation 44,062, 100% paid. 2 JICREG (May 2010). 4 TELMAR (May 2010). Readership by location 2 Town Population Readership Reach % Darlington 72,099 22,646 31 Bishop Auckland 32,932 11,567 35 Spennymoor 20,476 6,023 29 Newton Aycliffe 22,895 5,613 25 Crook 17,972 5,395 30 Durham 44,888 5,356 12 Ferryhill Chilton 15,844 4,754 30 Darlington Rural 16,595 3,986 24 Peterlee 47,692 3,690 8 Shildon 8,880 3,227 36 Barnard Castle 10,791 2,890 27 Stanhope Rural Area 11,458 2,885 25 Richmond Rural 16,090 2,484 18 Coxhoe Trimdon Rural Area 15,214 2,704 18 Lanchester 20,241 2,223 11 Northallerton 13,316 2,132 16 Northallerton Rural 12,467 2,090 17 Richmond 15,860 2,033 13 Stockton On Tees 69,682 1,959 3 Middlesbrough 145,790 1,821 1 Leyburn Bedale Rural Area 16,223 1,783 11 Reach by location 2 Town Population Readership Reach % Shildon 8,880 3,227 36 Bishop Auckland Rual 32,932 11,567 35 Darlington 72,099 22,646 31 Crook 17,972 5,395 30 Ferryhill Chilton 15,844 4,754 30 Spennymoor 20,476 6,023 29 Barnard Castle 10,791 2,890 27 Stanhope Rural Area 11,458 2,885 25 Newton Aycliffe 22,895 5,613 25 Darlington Rural 16,595 3,986 24 Sedgefield Rural Area 6,702 1,295 19 Coxhoe Trimdon Rural Area 15,214 2,704 18 Richmond Rural 16,090 2,848 18 Northallerton Rural 12,467 2,090 17 Northallerton 13,316 2,223 16 Richmond 15,860 2,033 13 Durham 44,888 5,356 12 Leyburn Bedale Rural Area 16,223 1,783 11 Lanchester Rural Area 20,241 2,223 11 Brandon 15,380 1,585 10 Thirsk 7,474 706 9 Source: 1 ABC (January to June 2010), circulation 44,062, 100% paid. 2 JICREG (May 2010). Regular daily platforms Regular weekly platforms circulated in The Northern Echo are well received and expected by both advertisers and readers alike. Monday: Football Thursday: 7DAYS Football comprises of all the A 28-page weekly television and weekends football reports, results entertainment guide circulated and league tables from our regions with The Northern Echo on teams including Newcastle, Thursdays, which is now The Middlesbrough, Sunderland, Northern Echo’s best selling day. Hartlepool, Darlington and all of the This is testimony to the quality of regions non league teams. 7 Days which is packed with all the latest news on theatres, soaps, video releases, music, cinema, walks, events, pubs & clubs, TV listings, reviews, and competitions. Tuesday: Business Echo Friday: Weekend Motors The award-winning Business Echo is Weekend Motors is published every committed to providing its readers Friday and contains 16 pages on with the very latest business news average. Including high quality and information from across the editorial, advertising from local North-East and North Yorkshire. dealers and private sales. Packed with news stories, features Weekend Motors is the perfect way and business platforms, from eco to reach the region’s car buyers. and farming to law, technology and personal finance. Wednesday: Echo Jobs Saturday: Sport Wednesday’s Northern Echo is one The Northern Echo ‘Sport’ of the biggest selling day of the supplement is packed with all the week, a reflection of Echo Jobs regions pre match football news, popularity. We offer an extensive national sporting stories as well as portfolio of both in-paper and a full colour racing section. A must online platforms, which can make read for the regions sports fans. your advertisement work harder, thus offering you the best possible opportunity to secure the right person, right now! Wednesday: Homes&Property Saturday: Local Heroes Homes & Property is the definitive Homes & Property is the definitive property guide serving Darlington property guide serving Darlington & South West Durham. Circulated & South West Durham. Circulated free with The Northern Echo and free with The Northern Echo and distributed with the Advertiser distributed with the Advertiser South Series, Homes & Property South Series, Homes & Property offers advertisers almost blanket offers advertisers almost blanket coverage in its distribution area. coverage in its distribution area. Source: ABC (January to June 2010), circulation 44,062, 100% paid. JICREG (May 2010). Digital: northernecho.co.uk northernecho.co.uk is the online brand of our daily newspaper The Northern Echo, one of the leading newspaper websites in the North East of England. Up to date news: Including international, national, regional, local and community news. Interactive: Site includes video clips, blogs, readers comments and competitions. Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunities, homes and cars for sale. Local Business Directory: Our directory allows our audience to search for local businesses by business name, type and location. Local internet users: 55% (156,939) of our internet users live in the local area covered by The Northern Echo.4 Drive traffic to your website:Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. Targeted advertising: Your online advert can appear on sections relative to your business, increasing response. Audience Growing audience: On average 313,919 adults view The Northern Echo online each month, which has Online audience grown by more than 28% in 1 year. 4 Monthly unique users: 313,919 1 Combined reach: 4 inserts in The Northern Echo and 1 1 month advertising online (run of site) will reach a total Weekly unique users: 78,479 local audience of 274,454 adults.4&5 Monthly page impressions: 1,901,106 5 Increased exposure: 1 month online advertising can increase local exposure of a 4 insert campaign by 55% Combined print & online audience (97,961 adults). 4&5 Monthly, local reach 4&5 Integrated marketing communication: Build a strong Print: 4 inserts 274,454 and coherent advertising campaign by using print and Online: 1 month (run of site) online advertising with The Northern Echo. Monthly, local reach 4&5 Print: 24 inserts 345,114 Online: 1 month (run of site) Source: 1 ABCe (January to June 2010), Unique Users: 313,919. 4 TELMAR (May 2010). 5 Omniture (January to June 2010). Digital: marketing facts 6 Recent reasearch shows the exceptional online reach The Northern Echo has into the marketplace. It attracts affluent, family audiences who regard northernecho.co.uk as an essential tools for finding jobs, homes and cars as well as news, sport and other information. Profile: Jobs: Mature audience: 71% of users of northernecho.co.uk northernecho.co.uk is seen as the most important are over 40.