International Journal of Research in Humanities and Social Studies Volume 6, Issue 1, 2019, PP 26-29 ISSN 2394-6288 (Print) & ISSN 2394-6296 (Online) Creativepreneurship in Local-Oriented Urban Tourist Art in Malang, East Java Robby Hidajat & Pujiyanto Lecturing Staffs in Department of Art and Design, Faculty of Literature, Universitas Negeri Malang *Corresponding Author: Robby Hidajat, Lecturing Staffs in Department of Art and Design, Faculty of Literature, Universitas Negeri Malang , email address: [email protected]. ABSTRACT Since the last ten years, Malang, a city in East Java, had been developed into urban tourist destination. In the beginning, it was unclear about what direction to go. The introduction of “thematic villages” (kampung tematik) might be enlightening the society about the possibility to create domestic tourist destination. This concept was proved to be helpful in growing art creativepreneurship. Given this background, this review will be focused on visual verbal descriptive method, which involves direct observation for more or less three years to observe one of well-known tourist destinations, which is, Kampung Warna Warni. To be noted, the development of urban tourist destination in Malang has been based on creativepreneurship, and it is preceded by the planning of programs and models of materials that want to be presented. Taking this into account, then lecturers, students and alumnus of Department of Art and Design, Faculty of Literature, Malang State University, decide to design sustainable publication to consolidate the existence of these thematic villages. The inhabitants of these villages have organized periodic stage performances and exhibitions, and also been activating communal economic centers in various spots in the villages to construct them as the mainstay urban tourist destinations in Malang. Keywords: creativepreneurship, art, tourism, urban INTRODUCTION thematic villages, growing people initiative and creativity, and improving local culture Urban tourist destinations in Malang City have conservation. been growing in the last ten years. This growth is initiated not only by government programs to Base idea of this research is the presence of stimulate creative industries, but also by people thematic villages in Malang City. The enthusiasm to the development of thematic development of these thematic villages makes villages (kampung tematik). In the beginning, the inhabitants to experience social change. the planning of urban tourist destinations Taking this perspective into account, then remains unclear about what direction to go, but lecturers, students, and alumnus of Department it is then possibly compensated by great passion of Art and Design decide to approach this social of people to design what then so called thematic change through creativepreneurship. In this villages. research, creativepreneurship is defined as efforts to explore and develop creativity among Number of thematic villages in Malang City has societies and academicians who have fostered been increased in the last five years. These art in years, and then to habituate them to villages are even specified by different names, exploit their entrepreneurship potentials through such as, Kampung Budaya Palawijen (KBP) in creative approach [1]. The author of this current Palawijen, Kampung Warna-Warni in Jodipan, research did experiment on creativepreneurship Kampung Cempluk in Kalisongo Village, potentials that reside at people carnival (arak- Kampung Batik di Celaket, and other villages arakan) in Urung-Urung Village, Bakalan designed on their markers. Krajan Sub-District, Sukun District, Malang The review focuses on creativepreneurship, City. This carnival was held to promote mask precisely, creative works made by students and theme recalling the fact that mask is an icon people in Malang when they try to develop strongly characterizing Malang Region thematic villages. The process to design [2].Experiment was also done to observe stage thematic villages is involving empowerment of performance art on theme “Out of Frame” in International Journal of Research in Humanities and Social Studies V6 ● I1 ● 2019 26 Creativepreneurship in Local-Oriented Urban Tourist Art in Malang, East Java Kampung Wisata Warna-Warni on 23 October Association (RW) 02. He told that Jodipan 2018. The objective of this performance art is to Village stood by the bank of Brantas River that empower village people to keep them crosses Malang City from west to east. In old understood about creativepreneurship [3].Soni days, Jodipan is desolate village with very few Parin (49 years old), the inhabitant of Jodipan visitors. Village, said that his village was desolate and no After people paint their houses with colors, the one was willing to visit. Since the village did village is then crowded with visitors. The renovation by applyig colorful paints to their development of urban tourist destinations in houses, the visitors came. The author of current Malang City needs planning of not only research did exploration on performance art in programs and models of materials, but also three times, from 2015 to 2017. In 2016, the sustainable publications. The current research author observed a communal show called attempts to seek solutions to prepare Mannequin Challenge, while in 2017, the author creativepreneurship field among the trained and attended to the performance of Manten educated art workers. The art workers in Wewe.The most wearisome event was in 2015 question are students and alumnus of when the author must involve into organizing Department of Art and Design. environmental choreography in theme of “Pilgrimage to the Land of Ancestors” (Ziarah Tourism in Malang City Tanah Leluhur) that was supported by 200 Tourist destinations are growing rapidly in dancers. This work has positive impact on the various cities, including Malang, along with development of thematic villages, among other dynamic movement of urban society. Malang is the initiation of Kampung Budaya Palawijen. people come from many different regions. They In this village, there is a cemetery of the do not bring adequate capitals or skills with legendary mask puppet artist who lived around them. early of XX century, named Reni [4].Departing from these experiences, the author attempts to They mostly live on the suburbs, along the rail explore potentials of students and alumnus of roads, by the river banks, and even occupy Department of Art and Design, Faculty of empty spaces around factories where they work. Literature, in order to understand their Despite this fact, they still keep cultural creativepreneurship. Target of this exploration is memories of the old days when they live at their local contents of old traditions used by traditional environment, and these memories do inhabitants of thematic villages to underlay their affect their attitudes, skills, and efforts to thematic concept. produce ethnic materials. These potentials shall be used as economic capitals. In the beginning, METHOD OF RESEARCH urban tourist destination in Malang City is only Review of developing creativepreneurship emphasized on few spots such as recreation potentials among students and alumnus of sites, public pools, urban parks, Sunday Department of Art and Design is focused on markets, or malls. All these spots are visual verbal descriptive method. This method conventional. Over times, their attraction starts involves participative observation for more or to fade. Visitors are no longer perceiving them less three years. Target/object of review is given as satisfying their curiosity. Traditional capital upon Kampung Budaya Palawijen and potentials are not yet developed into alternative Kampung Wisata Warna-Warni. Direct economic. When the city experiences dramatic participation is done by researcher to observe growth, public activity is focused more on and recognize the society before researcher professions rather than on celebrating the old develops personnal relationship and learns about days. conditions and situations of the society Traditional ways slowly but sure are abandoned. [5].Constructive steps must be taken to obtain But, when cities begin to to find their identity, few definitions about conditions and situations urban societies immediately dig up their of urban society after social change happens traditional memories and bring these memories [6].Moreover, the author of current research has into observable manifestation. In case of collected statements from research informants. Jodipan, people adorn their environment with One is Isak Wahyudi (47 years old), who is many colors. Some people organize prime mover (master mind) of Kampung performance art, while others foster handicrafts, Budaya Palawijen. Second informant is Soni such as batik, mask, properties used in jaranan Parin (49 years old), the Chief of Citizen dance, or paper umbrella. 27 International Journal of Research in Humanities and Social Studies V6 ● I1 ● 2019 Creativepreneurship in Local-Oriented Urban Tourist Art in Malang, East Java DEVELOPMENT OF URBAN TOURIST performances and exhibitions, and activate DESTINATION people economic centers. Two elements of creativepreneurship are known, respectively, (a) Soni Parin (49 years old), the Chief of Citizen local-based tourist art attractions, and (b) tourist Association (RW) 02 of Jodipan Village, said art economization. that people in Jodipan are actually not ready to accept changes in their environment, including Local-Based Tourist Art Attractions plan to change their village into tourist