20162016 UrbanUrban LivingLiving TourTour MayMay 15,15, 20162016 Columbus,OHColumbus,OH OverviewOverview 2016 Urban Living Tour Sunday May 15th | 9am-5pm | Columbus, OH -Columbus Underground will host an unguided open house tour of apartment and condo developments located throughout urban Columbus. -Tour stops will vary in project status from model units available for rent to hard hat tours of sites still under construction. -Neighborhoods and areas may include Downtown, Short North, Victorian Village, Italian Village, Arena District, Riversouth, Gay Street, German Village, Brewery District and others. -Tour Stops will be staffed by representatives from development company or leasing company to greet guests, guide them through the building, distribute material/information and answer questions. - Additional tour stops will include urban lifestyle locations: Restaurants, Event Venues, Coffee Shops and other services/retail. OUR CITY ONLINE (and OFF!) ImpactImpact 2016 Urban Living Tour Sunday May 15th | 9am-5pm | Columbus, OH -Anticipated attendance: 700-800 urban community-minded Columbusites with strong interest in housing and lifestyle offered and in urban core neighborhoods -Over 250,000 digital/print impressions -Event will be announced on March 21, 2016 Promoted through: CU Content 10,000+ CU Banner Ads 100,000+ Urban Living site 37,800+ Social Media 125,000+ Printed Flyers 5,000+ Portion of ticket sales will be donated to local homeless shelter, Faith Mission OUR CITY ONLINE (and OFF!) HistoryHistory 2016 Urban Living Tour 2014 CU Urban Living Tour - Hosted Inaugural Tour on July 27th - Over 470 tickets sold - Over 20 residential and lifestyle tour stops - Portion of ticket sales donated to Faith Mission - Considered a success by both tour attendees and stops “We were very pleased with the traffic from the urban housing tour in July and had many positive comments and follow-up interest.” -Eric Casto, Wagenbrenner Development OUR CITY ONLINE (and OFF!) HistoryHistory 2016 Urban Living Tour 2015 CU Urban Living Tour - Hosted second tour on May 17th - Over 610 tickets sold - Over 30 residential and lifestyle tour stops - Over $1,200 donated to Faith Mission “My brother and I had a great time viewing all of the properties!! This was my second time attending the event...I cannot wait until the next one!” - Bobby Kinzer, 2014 & 2015 tour attendee “Thanks for organizing the event! Great to see some of the unique places that Columbus has to offer!” - Edwin Jones, 2015 tour attendee OUR CITY ONLINE (and OFF!) PresentingPresenting SponsorSponsor 2016 Urban Living Tour Presenting Sponsor - $10,000 - Event Co-Branded & “Presented by” mention on all promotional material - Limited to one partner - Prominent visual on maps and promotional materials - Logo on all print material and digital where applicable, including swag bags, house ads, and more - Destination as the grand prize check-in location - 9 Individual Social Media Mentions in advance tour - 6 months of advertising on CU: Super Leaderboard and Half Page - 26 weeks of CU Weekly & CU Mega Weekend Ads OUR CITY ONLINE (and OFF!) ResidentialResidential StopsStops 2016 Urban Living Tour Tour Stop Package A - $6,000 - Large visual on maps and logo on promotional material - Large logo on all print material (and digital where applicable) - Required destination as a grand prize check-in location - 6 social media mentions in advance of tour - 6 months Urban Living Premium Partnership - 6 months of advertising: Super Leaderboard & CU Weekly Email Ads Tour Stop Package B - $4,000 - Medium visual on maps and logo on promotional materials - 3 social media mentions in advance of tour - 6 months of advertising: Upper Square & CU Weekly Email Ads - 6 month Urban Living Premium Partnership Tour Stop Package C - $2,000 - Small visual on maps and small logo promotional materials - 6 month Urban Living Premium Partnership - 6 month CU Advertising Campaign: Half Page OUR CITY ONLINE (and OFF!) LifestyleLifestyle StopStop 2016 Urban Living Tour Lifestyle Sponsor Package A - $1,000 - Large visual as stop on maps - Large logo on promotional materials - Required grand prize check-in location - 3 Social Media Mentions in advance of tour - 3 months of advertising: Upper Square Lifestyle Sponsor Package B - $500 - Small visual as stop on maps - Small logo on promotional materials - 3 months of advertising: Half Page OUR CITY ONLINE (and OFF!) TransportationTransportation 2016 Urban Living Tour Primary Transportation Sponsor Package - $2,500 - Attendees will see and utilize your service as a way to get around Columbus - Prominent visuals on maps and promotional materials - 3 Individual Social Media Mention in Advance - 6 month Advertising Campaign – Super Leaderboard OUR CITY ONLINE (and OFF!) SalesSales ContactsContacts 2016 Urban Living Tour Tyler Wiseman Account Executive 614.725.8235 | [email protected] Ashley Brannon Account Executive 614.568.3402 | [email protected] Caitlin Davies Account Executive 614.398.2310 | [email protected] OUR CITY ONLINE (and OFF!).