WXXI PUBLIC MEDIA’S GOOD GUIDE Do well by doing good. DISCOVER THE BENEFITS OF WXXI CORPORATE SPONSORSHIP Only a virtuous people are capable of freedom. Do well by doing good. Benjamin Franklin WHYWXXI What makes us so good for you? It’s a little bit of everything. WXXIDIFFERENT sponsor messages are distinctly different from the congested world of commercial advertising. And research shows sponsorship on our platforms works because of those distinctions, not in spite of them. OurINFLUENTIAL audiences are influential. They demonstrate uncommon engagement with their community, and drive social trends, influence mass opinion, and create word of mouth for ideas and products. YourHALO brand will benefit EFFECT from public media’s “halo TELEVISION effect” – the positive association and shared values The same smart, that our audiences attribute to the companies that safe, trusted PBS that you sponsor us. The unique corporate philanthropy/PR grew up with. hybrid we offer translates into greater brand awareness, positive brand perceptions and increased brand consideration among listeners, viewers and RADIO From news to media users. music to stories you can’t turn off, this is NPR. WithUNCLUTTERED fewer non-programming minutes per hour than DIGITAL commercial networks, WXXI delivers your message in With so many the program-rich, clutter-free environment that our places to visit & share, trust WXXI audiences have come to expect and appreciate. to lead the way. FILM CATEGORY We bring to the big screen what we bring to the EXCLUSIVITY small screen. Strategic sponsorship placement allows your message to stand out to our audiences. There is something of yourself that you leave at every meeting with another person. Fred Rogers STATIONS&SERVICES TOSPONSOR We’ve got the goods. WXXI-TV PBS station and producer of local and national programs WXXI-CREATE Lifestyle programming (travel, cooking, how-to) WXXI-WORLD Current affairs and documentary programming from PBS WXXI-KIDS 24/7 PBS KIDS programs 24-hours-a-day WXXI-AM 1370 NPR station specializing in news and public affairs (HD 91.5-2) WXXI-FM 91.5 Rochester’s premier classical radio station (HD 91.5-1) REACHOUT RADIO Radio-reading service for thousands with visual impairment WRUR-FM 88.5 UofR partnership has NPR News and Adult Album Alternative music WXXY-FM 90.3 News and classical radio station for Houghton Radio Signal Coverage WITH-FM 90.1 Provides AAA music and news to the Ithaca region WXXI AM 1370 An NPR member station, specializing in news and public affairs programming. WEOS-FM 89.5 Provides NPR and local news as well as AAA music toWXXI the FM Geneva 91.5 Broadcasts area classical music plus specialty programs such as A Prairie Home Companion. RadioWXXY FM Signal 90.3 A mixed Coverage sevice providing largely classical music as well as NPR news and information. WRUR FM 88.5 A partnership with the University of Rochester to provide NPR news and eclectic music. WXXI AM 1370 An NPR memberWITH station, FM 90.1 specializing In Ithaca, in newsWITH and provides public AAAaffairs music programming. to strengthen public radio in the Finger Lakes region. WXXI.ORG Site including live streaming, podcasts,WXXI FMand 91.5 on-demand Broadcasts classicalWEOS music programsFM 89.5plus specialty WEOS (Geneva)programs providessuch as A NPR Prairie news Home and Companion.eclectic music to listeners in the Finger Lakes region. RadioWXXY FMSignal 90.3 A mixed Coverage sevice providing largely classical music as well as NPR news and information. TelevisionWXXI APP Signal CoverageSmartphone app with news, programWRUR highlights, FM 88.5 A partnership and audiowith the University streams of Rochester to provide NPR news and eclectic music. Targeted digital communicationsWXXI AM 1370 An NPR member includingWITH station, FM specializing 90.1 news, In Ithaca, in news music,WITH and publicprovides andaffairs AAA programming. musiceducation to strengthen public radio in the Finger Lakes region. E-NEWSLETTERS WXXI FM 91.5 Broadcasts classicalWEOS music FM plus 89.5 specialty WEOS programs (Geneva) such provides as A Prairie NPR newsHome and Companion. eclectic music to listeners in the Finger Lakes region. WXXI-TV’s Designated Market AreaLIVE as defined STREAMS by Nielsen Ratings is theA Greaterccess Rochester WXXI Metro content region WXXYmade on FM 90.3the A web mixed seviceand providing mobile largely devicesclassical music as well as NPR news and information. up of five counties. WXXI-TV can also be seen in counties surrounding Rochester. These channels are availableWRUR FM 88.5 A partnership with the University of Rochester to provide NPR news and eclectic music. off-air and through Time Warner Cable Channels 11/1011. It is also available on DirectTV and Dish Network. PODCASTS Audio downloads ofWITH WXXI FM 90.1 productions In Ithaca, WITH provides like AAA Connectionsmusic to strengthen public and radio in Exited the Finger Lakes region. WEOS FM 89.5 WEOS (Geneva) provides NPR news and eclectic music to listeners in the Finger Lakes region. PROGRAM GUIDE Monthly printed magazine with articles, news, and program listings Rochester’s historic theatre has independent film, music, café, and gallery LITTLE THEATRE Radio Signal Coverage Television Signal Coverage WXXI AM 1370 An NPR member station, specializing in news and public affairs programming. WXXI FM 91.5 Broadcasts classical music plus specialty programs such as A Prairie Home Companion. WXXY FM 90.3 A mixed sevice providing largely classical music as well as NPR news and information. WXXI-TV’s Designated Market Area as defined by Nielsen Ratings is the Greater Rochester Metro region made WRUR FM 88.5 A partnership with the University of Rochester to provide NPR news and eclectic music. up of five counties. WXXI-TV can also be seen in counties surrounding Rochester. These channels are available WITH FM 90.1 In Ithaca, WITH provides AAA music to strengthen public radio in the Finger Lakes region. off-air and through Time Warner Cable Channels 11/1011. It is also available on DirectTV and Dish Network. WEOS FM 89.5 WEOS (Geneva) provides NPR news and eclectic music to listeners in the Finger Lakes region. Radio Services AM 1370 Classical 91.5 Note: This map is only representational of WXXI’s signals. Due to Radio Services AM 1370 WXXY 90.3 night patterns, rural and city grade strength and terrain variances, the signals may vary. For a detailed analysis of WXXI’s signal pattern coverage, please visit WXXI.org or call our Engineering Department at: (585) 258-0281. WRUR 88.5 Classical 91.5 TELEVISION COVERAGE RADIO COVERAGE Note: This map is only representational of WXXI’s signals. Due to Television Service Television WXXI-TVWXXI-TV, Service WXXI-CREATE, WXXI-TV WXXI-WORLD, WXXI-KIDSRadio Services Radio ServicesAM 1370 1370 AM 1370 WXXYWXXY 90.3 WITHnight 90.1 90.1patterns, rural and city grade strength and terrain variances, the signals may vary. For a detailed analysis of WXXI’s signal (The same signal Classical 91.5 pattern coverage, please visit WXXI.org or call our Engineering (The same signal penetration is Note: This map is only representational of WXXI’s signal. 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WXXY 90.3 WRUR 88.5 WITH 90.1Department at: (585) 258-0281. Digital Television include WXXI Worldvariances, and cable penetration the signal may vary. For a detailed the signals may vary. For a detailed analysis of WXXI’s signal and WXXI Create. services which analysis of WXXI’s signal pattern coverage, please visit WXXI.org WITH 90.1 pattern coverage, please visit WXXI.org or call our Engineering or call our Engineering Department at: (585) 258-0281. WRUR 88.5 WEOSDepartment 89.5 at: (585) 258-0281. include WXXI World WEOS 89.5 and WXXI Create. WITH 90.1 WEOS 89.5 Whether your business wants to target key demographics or build regional awareness of its brand, sponsorship of WXXI Public Media and The Little Theatre can help you do it. 128,000 WXXI + TheLittle 619,500 213,900 theatre visitors 3,960,488 web visits monthly weekly including 36,000 71,763 Facebook& viewers listeners café patrons 115,850 Twitter in 2018 followers AS GOOD AS IT GETS SOURCE: Scarborough Research TSA Cume Persons 18+ M-Su 4a-12mid Jan 2018-Mar 2019 Join a thriving community where innovative, successful organizations merge with engaged, authentic audiences – who are all committed to the greater good. EDUCATED • NPR News listeners are 240% more likely to have a post-graduate degree than are all American adults • Five out of the top 10 most “credible” TV sources that reach most opinion leaders were PBS programs INFLUENTIAL • Nearly 32% of the WXXI audience can be defined as opinion leaders, and PBS was #2 among the top 10 TV networks watched by them • NPR listeners are 235% more likely to have been a member of a group that tries to influence public policy AFFLUENT • 131% more likely to have an individual income of $75,000 or more • 161% more likely to have a HHI of $250,000 or more • PBS Affulents rank #1 in home and garden, and use of financial services over the past 12 months CULTURAL • The WXXI audience is 66% more likely to contribute to arts/cultural organizations • WXXI Classical listeners are 159% more likely to visit a museum • WXXI-TV viewers were nearly twice as likely to travel outside the U.S.