[CURRICULUM VITAE] Professional Summary My research is established on the notion that understanding sport consumers is critical for the development of successful marketing and management in sport business or operations, and thus examines factors that influence sport consumption behaviors. This line of thought is extended through the efforts in connecting theory and practice in the realm of sport convergence. Evidently, my work draws on theories, concepts, and applications from general consumer behavior, marketing, management, sponsorship, volunteerism, analytics, and strategy. Lee, Younghan, Ph.D. 162 Creelman ST, Mississippi State, MS 39762 O: 1-747-221-1919 I C: 1-815-382-7049 I [email protected] Last update: May 2018 FORMAL EDUCATION Seoul National University, Seoul, South Korea. Doctor of Philosophy: Sport Management, August 2010. Seoul National University, Seoul, South Korea. Master of Arts: Sport Management, August 2005. University of Southern California, Los Angeles, CA, U.S.A. Bachelor of Science: Business Administration, December 1998. RESEARCH EXPERTISE SHORT DESCRIPTION: Strategic marketing & management, sport sponsorship, customer relationship marketing (CRM), business feasibility, sport consumer behavior, pricing technique, management efficiency, sport volunteerism, and analytics. FACULTY APPOINTMENT • Mississippi State University, U.S.A. (08/2015 - current) Assistant Professor, College of Education, Dept. of Kinesiology, Sport Studies • University of Massachusetts Amherst, U.S.A. (08/2011 - 08/2015) Assistant Professor, School of Management, Dept. of Sport Management • Ewha Womans University, South Korea (02/2011 - 06/2011) Senior Lecturer, College of Convergence, Dept. of Kinesiology & Sport Studies • Sangmyung University, South Korea (02/2010 - 06/2011) Senior Lecturer, College of Industry, Dept. of Sport Industry CLASSES TAUGHT • Mississippi State University - Seminar in Sport Studies (undergraduate & doctoral) - Sport Sponsorship (undergraduate & graduate) - Sport Finance (graduate) 1 | Page • University of Massachusetts Amherst - Applied (Analytics) Sport Marketing Research (graduate) - Sport Marketing Research (graduate) - Sport Marketing (undergraduate & graduate) • Ewha Womans University (evaluation N/A) - Strategic Sport Marketing (graduate) • Sangmyung University (evaluation N/A) - Intermediate Golf (undergraduate) - Sport Diplomacy (undergraduate) - Sport English Conversation (undergraduate) RESEARCH APPOINTMENT • Adjunct Researcher, Center for Sport Industry, Seoul National University. • Senior Researcher, Baseball Academy, Korea Baseball Organization. • Senior Researcher, Institute of Sport Science, Seoul National University. SCHOLARSHIP & RESEARCH GRANT • Current award: Global Research Network Grant, National Research Foundation (NRF-2017S1A2A2039405). • Current award: COE Undergraduate research grant, Mississippi State University. • (pending submission) ICT based sport volunteer management system development, NRF. • (pending submission) International sports programming initiative. U.S. Dept. of State, Bureau of Education and Cultural Affairs (ECA-ECAPEC-17-015). • MSP Research Fund, University of Massachusetts. • MSP Flex Grant, University of Massachusetts. • BK21 Foundation Team Grant, Korea Research Foundation. • Hyung Ae Foundation Academic full scholarship, Ph.D. • Korea Research Foundation Grant (KRF-2005-003-G00050). • Hyung Ae Foundation Academic full scholarship, M.S. 2 | Page RESEARCH PUBLICATION 1. Lee. Y., Kim, M., Koo, J., & Won, H-J. (Forthcoming). Sport Volunteer Service Performance, Image formation, and Service Encounters. International Journal of Sports Marketing & Sponsorship. [SSCI]. 2. Lee, Y., Yun, L., Kim, M., & Washington, M. (In print). A Qualitative Systematic Review of Public-Private Partnership in Promoting Physical Activity. Evaluation & the Health Professions. [SSCI]. 3. Su, X., Pan, Z., McWhirter, K., Fang, Q., Hou, L., Chen, C-C., Lee, Y., & Kim, M. (In print). The effects of Tai Chi intervention on healthy elderly by means of neuroimaging and EEG. Frontiers in Aging Neuroscience. [SSCI]. 4. Koo, J., & Lee, Y. (In print). The Effectiveness of Congruence between Sponsor and Sport Event: The Moderating Role of Sport Involvement. Sport Management Review. [SSCI]. 5. Lee, Y., Love, A., Eddy T., & Young, M. (2018). Team Identification, Rivalry Perceptions, and Behaviors of College Football Fans. Journal of Sport Behavior, 41(4). [PsychINFO]. 6. Lee, Y., & Kim, M. (2018). Serious leisure characteristics of older adult volunteers: the case of an international sporting event. World Leisure Journal, 60(1), 45–57. [SCOPUS]. 7. Yun, L., Ori, E. M., Lee, Y., Sivak, A., & Berry, T. R. (2017). A Systematic Review of Community-wide Media Physical Activity Campaigns: An Update From 2010. Journal of Physical Activity and Health, 14(7), 552–570. [SSCI] 8. Lee, Y. (2016). Relationship Quality and Its Causal Link to Service Value, Satisfaction, and Word-of-Mouth. Services Marketing Quarterly, 37(3), 171–184. [SCOPUS]. 9. Lee, Y., & Koo, J. (2016). Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model? Psychology & Marketing, 33(3), 195–208. [SSCI]. 10. Lee, Y., Kim, M., & Koo, J. (2016). The impact of social interaction and team member exchange on sport event volunteer management. Sport Management Review, 19(5), 550–562. [SSCI]. 11. Lee, Y., & Koo, J. (2015). Athlete endorsement, attitudes, and purchase intention: The interaction effect between athlete endorser-product congruence and endorser credibility. Journal of Sport Management, 29(5), 523-538. [SSCI]. 12. Fairley, S., Lee, Y., Green, C., & Kim, M. L. (2013). Considering cultural influences in volunteer satisfaction and commitment. Event Management an International Journal, 17(4), 349-359. [SCOPUS]. 13. Lee, Y., Kim, S.H., & Kang, J. H. (2013). Coach leadership effect on elite handball players' psychological empowerment and organizational citizenship behavior. International Journal of Sports Science and Coaching, 8(2) [SSCI]. 14. Kim, M. L., & Lee, Y. (2013). Examining behaviors of female older adult volunteers in a global sporting event. Korean Journal of Sport Science, 24(1), 36-46. [KCI]. 3 | Page 15. Lee, Y., Kang, J.H. (2011). Designing ticket price strategy in professional sport team using conjoint analysis. International Journal of Sports Marketing and Sponsorship, 12(2), 124-137 [SSCI]. 16. Lee, Y. (2009). Evaluating management efficiency of Korean professional teams using DEA. International Journal of Applied Sports Science, 21(2), 93-112. [KCI]. 17. Kang, J.H., & Lee, Y. (2007). Evaluating management efficiency of Korean professional baseball teams using data envelopment analysis (DEA). International Journal of Sport and Health Science, 5, 125-134. 18. Lee, Y. (2004). Unmistakable expression of faith in the enduring power of sport marketing to sell. The Institute of Sport Science Newsletter, 49(1), 13-17. MANUSCRIPT UNDER REVIEW 1. Lee, Y., & Kim, D. The Influence of Technological Interactivity and Media Sociability on Sport Consumer Value Co-Creation Behavior. Journal of Social Marketing. [SSCI]. 2. Koo, J., Fink, J., & Lee Y. Mega versus Local Sport Sponsorships. European Journal of Marketing. [SSCI]. 3. Lim, S., Green C., Lee, Y., & Kim, M. Identifying event features and attributes that enhance the social impact of cause-related sport event. Journal of Sport Management. [SSCI]. 4. Chen, C-C., Ryuh, Y., Qun, F., Lee, Y., & Kim, M. The Effects of Inclusive Soccer Program on Motor Skill Performance in Young Adults with and without Intellectual Disabilities 5. Chen, C-C., & Lee, Y. Examining Different Foci of Attention on Golf Putting Performance in Novice Learners. Research Quarterly for Exercise and Sport. [SSCI]. CONTINUING RESEARCH 1. Lee, Y. Moderating effect of demographic traits in the association between relationship quality and loyalty behavior. 2. Lee, Y., Lee, H. W., & Kim Y.K. Antecedents and consequences of relationship quality: empirical examination in participant sports. 3. Lee, Y., & Ficker, R. The social CRM in sports: Transforming customer engagement. 4. Lee, Y., & Kim, M. L. The Relationship quality effect on service quality and consumption behavior in a Formula One event: A cross cultural study. 5. Lee, Y., & Kim, D. The effect of venue image on spectators' loyalty behavior at a KPGA competition. 6. Lee, Y., & Wesley, V. A syndicated review of the evolution of Baseball: Scouting and Sabermetrics. 7. Lee, B., & Lee, Y. Retired athlete transition into the sport industry: A strategic approach. 8. Lee, Y. Perceived patriotism, consumer ethnocentrism, and product evaluation in a victorious sporting event. 4 | Page BOOK CHAPTER Lee, Y., Kang, J.H, Park, I., & Lee, Y. (2013). Economic analysis of the sudden emergence of Korean female golfers in LPGA. In Handbook on the Economics of Women's Sports. Michael A. Leeds (Ed.). Northampton: Edward Elgar Publishing Company. THESIS & DISSERTATION 1. Lee, Y. (2008). Perceived relationship quality and loyalty behavior of golf club customers. Doctoral dissertation, Seoul National University. 2. Lee, Y. (2005). Measuring efficiency of Korean professional sport teams by Data Envelope Analysis. Master thesis, Seoul National University. RESEARCH PRESENTATION 1. Jang, H., Kim, D., Lee, Y., Kim, M. (2018). Virtual advertising match-up hypothesis and perceived intrusiveness of sport media viewers: Case of the South Korean professional baseball. Applied Sport Management Association. Waco, TX, U.S.A. 2. Su, X., Pan, Z., McWhirter, K., Fang,