O V E R V I E W Daytime Population Rutgers & New Brunswick MAJOR EMPLOYERS●●● Rutgers University Rutgers Medical School (UMDNJ) Rob’t Wood Johnson Univ. Hospital St. Peter’s Univ. Hospital Johnson & Johnson County of Middlesex OHM Labs (Ranbaxy) ●●● Healthcare City • The healthcare industry continues to grow in New Brunswick – Robert Wood Johnson University Hospital – Rutgers Clinical Academic Building – NJ’s largest medical group – Cancer Center of NJ – RWJUH Cancer Hospital – Bristol Myers Squibb Children’s Hospital – Rutgers Child Health Institute – St. Peter’s University Hospital – Johnson & Johnson – Ohm Labs C.O.R.E. Vision • Concept – A look at downtown development opportunities over the next 15 years using “smart growth” to develop a high-density, mixed-use downtown with walkable neighborhoods • Opportunities – Transit-oriented office and retail development near the train station – Ferren Mall site for redevelopment – Pedestrian-accessible downtown design to support retailing and residential – Connecting the campuses • College Ave • Cook/Douglass • Medical School High-Density, Mixed Use Downtown Clockwise: • Heldrich Conf. Center • RWJ Wellness Center & Fresh Grocer • J&J World HQ • One Spring (mixed use condos, office, retail) • Gateway Center – The Vue (192 units) – Office – Retail (B&N + Bro. Jimmy’s) Restaurants • New Brunswick has excellent fine and casual dining in downtown and the Easton Ave. corridor Retailing • Downtown is the home of nationally-known retailers New Downtown Housing • “Smart Growth” planning develops new housing downtown. – Short walk to train & bus – Short walk to major employers – Near downtown cultural & entertainment center – Increased tax revenues Downtown Affordable Housing • Housing affordable to low and moderate income families is mixed into downtown housing projects. Shown: The George, The Vue & Skyline Tower Rutgers University Students • NB Campus Enrollment: 40,434 (2013) • Students living on-campus in NB: 5,650 • Students living off-campus in NB (est.): 7,000 New Student Housing In Neighborhoods • New housing oriented for the student market is being developed near the College Ave. Campus. • 350+ units open or U/C Student Housing Downtown • Rockoff Hall – 168 apartments + retail • University Center – 186 apartments + retail Mass Transportation • Train: NB is served by Amtrak and NJ Transit with over 90 trains daily • NJ Transit operates 5 bus routes through the City. • Suburban Transit operates 2 commuter bus routes • Rutgers Campus Buses carry 6 million riders per year through the City and to Piscataway and North Brunswick • Designated as a Transit Village in 2005 • County/City Shuttles: – M4 Route (Jersey Ave) – Downtown to Jersey Ave. Community – M5 Route (Loop) – Downtown to 2nd Ward – Suggeted fare: $1 Transportation • Brunsqwick Shuttle: Free shuttle in 5th/6th Ward. Sponsored by City, NBPA and Rutgers. Downtown New Brunswick Downtown Bikeway • Connect College Av Campus to Douglass • Connect to other bikeways • Potential for additional routes Special Districts Urban Enterprise Zone • 3.5% sales tax on eligible items • 0% sales tax on purchases made by UEZ- qualified business, e.g., purchase restaurant fit-out equipment sales tax free • Labor training and other benefits Special Districts Transit Village • Many areas zoned for high-density, mixed use development •Walkscore of 90 – “Walker’s Paradise” • Extra points on certain State economic development assistance applications Special Districts City Market Special Improvement District • Clean Team • Event programming, including Restaurant Week, Holiday Tree Lighting, • Business promotion, including Dining & Entertainment Guide, Co-op advertising .