RESEARCH AND KNOWLEDGE 58(3), May – June 2018 fgv.br/rae FORUM When eating becomes business Marina Heck | Jeffrey Pilcher | Krishnendu Ray | Eliane Brito Convivencia: A solution to the halal/pork tension in Spain? Leela Riesz The presentation of the chef in everyday life: Socializing chefs in Lima, Peru Amy Lasater-Wille Animal-derived food industry: Risks and opportunities due to farm animal welfare Thomas Michael Hoag | Celso Funcia Lemme Value co-creation in the specialty coffee value chain: The third- wave coffee movement Patricia Silva Monteiro Boaventura | Carla Caires Abdalla | Cecilia Lobo Araújo | José Sarkis Arakelian Legitimacy as a barrier: An analysis of Brazilian premium cocoa and chocolate legitimation process Marina Henriques Viotto | Bruno Sutil | Maria Carolina Zanette Entrepreneurship as activism? Resisting gentrification in Oakland, California Alison Hope Alkon Hawkerpreneurs: Hawkers, entrepreneurship, and reinventing street food in Singapore Nicole Tarulevicz “Beer with Chinese characteristics”: Marketing beer under Mao Jeffrey Pilcher | Yu Wang | Yuebin Jackson Guo ESSAYS Cultural politics in culinary tourism with ethnic foods Lucy M. Long Of porotos and beans Carlos Alberto Dória PERSPECTIVES Global junk: Who is to blame for the obesity epidemic? Richard Wilk Obesity must be treated as a public health problem Ana Paula Bortoletto Martins BOOK REVIEW No escape from capitalism’s unrelenting logic of conquest and commodification Krishnendu Ray BOOK RECOMMENDATIONS Food, the city, and the street Noah Allison Comprehending Brazilian culture through its diverse culinary Adriana Schneider Dallolio RAE-Revista de Administração de Empresas (Journal of Business Management) CONTENTS EDITORIAL 215 RESPONSIBLE SCIENCE AND SOCIAL IMPACT OF RESEARCH IN ADMINISTRATION Ciência responsável e impacto social da pesquisa em Administração Ciencia responsable e impacto social de la investigación en Administración Maria José Tonelli | Felipe Zambaldi FORUM | FÓRUM | FORO 217 WHEN EATING BECOMES BUSINESS 267 LEGITIMACY AS A BARRIER: AN ANALYSIS OF BRAZILIAN Quando comer se torna um negócio PREMIUM COCOA AND CHOCOLATE LEGITIMATION PROCESS Cuando comer se convierte en negocio Legitimidade como uma barreira: Análise do processo de Marina Heck | Jeffrey Pilcher | Krishnendu Ray | Eliane Brito legitimação do cacau e chocolate premium brasileiros Legitimidad como una barrera: Un análisis del proceso de 222 CONVIVENCIA: A SOLUTION TO THE HALAL/PORK TENSION IN SPAIN? legitimación del cacao y del chocolate premium brasileños Convivência: Uma solução para a tensão de halal/carne de porco Marina Henriques Viotto | Bruno Sutil | Maria Carolina Zanette na Espanha? Convivencia: ¿Una solución para la tensión halal/cerdo en España? 279 ENTREPRENEURSHIP AS ACTIVISM? RESISTING GENTRIFICATION Leela Riesz IN OAKLAND, CALIFORNIA 233 THE PRESENTATION OF THE CHEF IN EVERYDAY LIFE: Empreendedorismo como ativismo? Resistindo à gentrificação SOCIALIZING CHEFS IN LIMA, PERU em Oakland, Califórnia Apresentação do chef na vida cotidiana: Socialização dos chefs ¿Iniciativa empresarial como activismo? Resistencia al em Lima, Peru aburguesamiento en Oakland, California Presentación del chef en la vida cotidiana: Socialización de chefs Alison Hope Alkon en Lima, Perú Amy Lasater-Wille 291 HAWKERPRENEURS: HAWKERS, ENTREPRENEURSHIP, AND REINVENTING STREET FOOD IN SINGAPORE 244 ANIMAL-DERIVED FOOD INDUSTRY: RISKS AND OPPORTUNITIES Hawkerpreneurs: Vendedores ambulantes, empreendedorismo e DUE TO FARM ANIMAL WELFARE reinvenção da comida de rua em Singapura Indústria de alimentos de origem animal: Riscos e oportunidades Hawkerpreneurs: Hawkers, iniciativa empresarial y la para o setor decorrentes das políticas de bem-estar dos animais reinvención de la comida callejera en Singapur Alimentos de origen animal: Riesgos y oportunidades para la Nicole Tarulevicz industria debido a las políticas de bienestar de los animales Thomas Michael Hoag | Celso Funcia Lemme 303 “BEER WITH CHINESE CHARACTERISTICS”: MARKETING BEER UNDER MAO 254 VALUE CO-CREATION IN THE SPECIALTY COFFEE VALUE CHAIN: “Cerveja com características chinesas”: Marketing de cerveja THE THIRD-WAVE COFFEE MOVEMENT sob o regime maoísta Cocriação de valor na cadeia do café especial: O movimento da “Cerveza con características chinas”: Comercialización de terceira onda do café cerveza bajo Mao Cocreación de valor en la cadena del café especial: El Jeffrey Pilcher | Yu Wang | Yuebin Jackson Guo movimiento de la tercera ola del café Patricia Silva Monteiro Boaventura | Carla Caires Abdalla | Cecilia Lobo Araújo | José Sarkis Arakelian ESSAYS | PENSATAS | ENSAYO BOOK REVIEW | RESENHA | RESEÑA 316 CULTURAL POLITICS IN CULINARY TOURISM WITH ETHNIC FOODS 342 NO ESCAPE FROM CAPITALISM’S UNRELENTING LOGIC OF Política cultural no turismo gastronômico com alimentos étnicos CONQUEST AND COMMODIFICATION Política cultural en el turismo culinario con alimentos étnicos Sem escape da lógica implacável da conquista do capitalismo e Lucy M. Long da mercantilização No hay escapatoria de la implacable lógica de conquista y 325 OF POROTOS AND BEANS mercantilización del capitalismo Entre porotos e feijões Krishnendu Ray De porotos y frijoles Carlos Alberto Dória BOOK RECOMMENDATIONS | INDICAÇÕES BIBIOGRÁFICAS | RECOMMENDACIÓNES BIBLIOGRÁFICAS PERSPECTIVES | PERSPECTIVAS 345 FOOD, THE CITY, AND THE STREET Alimentos, a cidade e a rua 332 GLOBAL JUNK: WHO IS TO BLAME FOR THE OBESITY EPIDEMIC? Comida, la ciudad y la calle Lixo global: De quem é a culpa pela epidemia de obesidade? Noah Allison Basura global: ¿De quién es la culpa por la epidemia de obesidad? 346 COMPREHENDING BRAZILIAN CULTURE THROUGH ITS DIVERSE Richard Wilk CULINARY Compreendendo a cultura brasileira por meio da sua 337 OBESITY MUST BE TREATED AS A PUBLIC HEALTH ISSUE diversificada culinária É preciso tratar a obesidade como um problema de saúde pública Comprendiendo la cultura brasileña a través de su diversidad La obesidad debe ser tratada como un problema de salud pública culinária Ana Paula Bortoletto Martins Adriana Schneider Dallolio ISSN 0034-7590 © RAE | São Paulo | 58(3) | May-June 2018 RAE-Revista de Administração de Empresas (Journal of Business Management) EDITORIAL Translated version DOI: http://dx.doi.org/10.1590/S0034-759020180301 RESPONSIBLE SCIENCE AND SOCIAL IMPACT OF RESEARCH IN ADMINISTRATION Institutions and researchers are increasingly participating in the debate on turning research in business administration into a responsible science. For example, Responsible Research in Business and Management (RRBM) is supported by organizations such as The Association to Advance Collegiate Schools of Business (AACSB), European Foundation for Management Development (EFMD), Principles of Responsible Management Education (PRME), and the United Nations (UN), and business schools Maria José Tonelli such as Esade, Erasmus, St. Gallen, Carlson School of Management, and Aalto University. Furthermore, Editor-in-Chief several Academy of Management board professors are involved in the RRBM network. Some principles of RRBM are as follows: “serving society; integrating different stakeholders in the research process; valuing research that contributes to a better world, both basic and applied research, plurality and multidisciplinarity, and both qualitative and quantitative methodologies; and promoting the dissemination of knowledge” (RRBM Network, 2018). In most cases, stakeholder engagement comes down to immediate issues of economic feasibility without considering the other issues involved (Davison, 2017). Engagement and social impact have also become goals of business schools and journals. Felipe Zambaldi Engagement, for example, has been a principle of the Management Learning journal (Bell & Bridgman, Assistant Editor 2017), as well as of PRME, which support highly critical discussions in business administration education. Engagement also comprises the relationship between managerial theories and practices and between teaching and research (Bell & Bridgman, 2017), as well as a critical distance from the forced standardization in the search for better positioning in the publication rankings (Mingers & Wilmott, 2013). However, as the editors of Management Learning journal acknowledge, it is almost impossible to disregard the metrics that indicate the importance of journals and academic careers. Research professors, specialized journals, and educational institutions need to not only criticize but also participate in the evaluation processes. In any case, metrics on social impact are increasingly considered in the evaluation of business schools, as shown by some EFMD guidelines (2018). Another report on the social impact of academic research conducted by the Impact on Practice group of the Academy of Management journal shows that practical impacts and government policies need to be considered in addition to the four major indicators of academic impact: publication in top academic journals, citations, books, and access to research funding. The study also points out that research conducted by interdisciplinary groups is more likely to have a significant impact, including in top journals. However, it is necessary to review the lists and rankings of journals that, even though used as indicators of merit in research, do not always have an impact (Haley, Page, Pitsis, Rivas, & Yu, 2017). EFMD is directed toward engagement and social impact, although the actions associated with these words are difficult to measure (Lima & Wood, 2014). The authors state that in Brazil, despite