www.inboundlogistics.com THE MAGAZINE FOR DEMAND-DRIVEN LOGISTICS • AUGUST 2007 PERISHABLES LOGISTICS: ALSO: Managing Domestic Supplypp y Chains Forklift Buyer’s Guide Scott Watts Ross Garner Charles Septer Greg Logsdon Charlie Woodland Mohammed Khan Greg Baun Anchorage, AK Decatur, AL Mobile, AL Little Rock, AR Phoenix, AZ Tucson, AZ Irvine, CA Gary Martin Brian Walton Tim Cohen Ray Paquette Ray Ramsey Karen Roderick Tim Sweeney Sacramento, CA Denver, CO Hartford, CT Hartford, CT Hartford, CT Hartford, CT Hartford, CT Roland Bolduc AJ Phillips Randy O’Dell Luis Ramirez Gerald Keaton Travis Warner Cliff McConico Windsor Locks, CT Newark, DE Wilmington, DE Hollywood, FL Jacksonville, FL Boise, ID Kansas City, KS Jeff Thompson Doug Adams Janet Hoard Brad Mertz John Willinger Todd Watson Xavier Theriot Kansas City, KS Hebron, KY Louisville, KY Louisville, KY Louisville, KY Baton Rouge, LA Shreveport, LA Bill Anthony Dave Beaver Bill Pudney Larry Steffensen Paul Butkowski Steven McBride Robert Roth East Boston, MA Hagerstown, MD Minneapolis, MN Minneapolis, MN St. Cloud, MN Cape Girardeau, MO Columbia, MO Randy Byrd Jason Matte John Smith Jim Butler Tom Miller Dean Eklund Scott Meyers Jackson, MS Jackson, MS Tupelo, MS Billings, MT Billings, MT Fargo, ND Fargo, ND Elmer Branzovsky Jimmy O’Neill Paul Robichaud Lester Beben Daniel Bruch Brooks Washburn John Bryant Omaha, NE Omaha, NE Londonderry, NH South Brunswick, NJ Albuquerque, NM Albuquerque, NM Las Vegas, NV 78 FedEx drivers. All in the driver’s seat. This year, a record 78 drivers from FedEx Express, FedEx Ground, FedEx Freight, FedEx Custom Critical and FedEx Global Supply Chain Services are going to the National Truck Driving Championships after winning fi rst-place honors in their states. To all the drivers who’ve shown superior driving skills, we Randy Johnson just want to say congratulations. When it comes to “safety fi rst,” we’re glad you’re in the driver’s seat. Bob Workman Las Vegas, NV Las Vegas, NV Craig Poupeney Gragg Wilson Jake Wallenbeck Scott Woodrome Jim Fisher Wade King Wade Wolfenkoehler Reno, NV Reno, NV Rochester, NY Dayton, OH Toledo, OH Oklahoma City, OK Oklahoma City, OK Randy Reed Joe Peterson Ron Desorcy Tommy Winston Mike Whitehead Andy Bryant Ray Shelton Tulsa, OK Philadelphia, PA Providence, RI Greenville, SC Sioux Falls, SD Kingsport, TN Kingsport, TN James Gelinas Hal Staley Scott Ambler Hector Novoa David Fountain Christopher Novak Thomas Whalen El Paso, TX El Paso, TX Salt Lake City, UT Chantilly, VA Williston, VT Williston, VT Williston, VT Brent Glasenapp Scott Parks Guy Frederickson Chad Tanner Karen Tierney Gerald Pugh Milwaukee, WI Milwaukee, WI Oshkosh, WI Clarksburg, WV Morgantown, WV Parkersburg, WV THE MAGAZINE FOR DEMAND DRIVEN LOGISTICS PERISHABLE GOODS August 2007 • Vol. 27 • No. 8 page 38 INPRACTICE READER PROFILE Norbert Ore: The Creative Touch INSIGHT As group director, strategic sourcing and procurement for Georgia- Pacifi c, Norbert Ore knows the importance of creativity in sourcing. 6 CHECKING IN See how his strategy has paid off. The Minneapolis I-35 bridge collapse serves as another infrastructure wake-up call. But SUPPLY CHAIN TECHNOLOGY are government leaders hitting Complex Technology for Basic Concepts the snooze button? When basic business functions and advanced technology meet, 26 RISKS & REWARDS everybody wins. Is your ocean freight packaging “seaworthy?” LIT TOOLKIT Rock Around the Stock 28 VIEWPOINT Taking its cue from Quantum’s Q solution, Guitar Center’s forecasts and Transportation service providers need to become more agile to help inventory allocation now make beautiful music together. shippers meet their supply chain goals. 30 IT MATTERS Weatherproofi ng your supply chain with IT. INFO 58 WEB_CITE CITY 72 CALENDAR 74 CLASSIFIED 76 RESOURCE CENTER 2 Inbound Logistics • August 2007 THE MAGAZINE FOR DEMAND DRIVEN LOGISTICS August 2007 • Vol. 27 • No. 8 DOMESTIC SUPPLY CHAINS page 32 INBRIEF INDEPTH 10 10 TIPS How to ensure loading dock Made in America: Managing Domestic Supply Chains security. Flying in the face of current trends, some forward-thinking consumer 16 TRENDS goods companies are going domestic. Keeping production, transportation, U.S. air freight/express companies and distribution in the United States allows them to profi t from their post revenue gains…New rules have proximity to customers. shippers seeing STARS…Hours-of- Service rules back in court. Temperature-Controlled Logistics: Provide or Perish Whether shipping fl owers, seafood, meats or any other perishable goods, transportation must be fresh, fast, and error-free. The experts share their cool secrets. SPECIAL ADVERTISING SECTION 2007 Forklift Buyer’s Guide Looking to update your forklift fl eet? Rev up warehouse 23 GLOBAL LOGISTICS C-TPAT, European-style… productivity with any of the How global is global?...India lift trucks featured in this expresses its growth. special advertising section. 68 TECH UPDATE 70 NEW SERVICES 80 THE LAST MILE: RO/RO ROUNDUP 4 Inbound Logistics • August 2007 $ $"" $ ! $ ! " $ !"! !" $ !! # $ 53$! ' % ! $ !&" ! " $ ! 1-800-763-2222,! to learn more. CHECKINGIN Vol. 27, No.8 August 2007 THE MAGAZINE FOR DEMAND-DRIVEN LOGISTICS www.inboundlogistics.com STAFF PUBLISHER Keith G. Biondo by Keith Biondo | Publisher [email protected] EDITOR Felecia J. Stratton [email protected] ASSISTANT MANAGING EDITOR Amy Roach Partridge Hitting the Infrastructure [email protected] EUROPEAN EDITOR Joseph O’Reilly Snooze Button EDITORIAL ASSISTANT Mark Rowan CONTRIBUTING EDITORS Merrill Douglas olks in our business didn’t need the Minneapolis I-35 bridge collapse to John Edwards Lisa Harrington serve as a wake-up call; we talk about maintaining infrastructure con- Amanda Loudin stantly. Just one morning before the collapse, I exchanged e-mails with Deborah Ruriani F Lisa Terry Doug Grane, president of Central States Trucking, who, in a recent guest edito- CREATIVE DIRECTOR Michael Murphy rial, wrote: “Most trucking company owners would agree that as long as taxes [email protected] and fees continue to rise, earmarking those dollars specifi cally for infrastructure PRODUCTION/DESIGN ASSISTANT Shawn Kelloway improvements is critical to their future well-being. Unfortunately, transporta- [email protected] tion funds are too often diverted by politicians eager to support other initiatives PUBLICATION MANAGER Sonia Casiano and pet projects.” (Squeaky Wheel Gets the Political Oil, July 2007). [email protected] Grane recently testifi ed before Congress about how infrastructure relates to CIRCULATION DIRECTOR Carolyn Smolin our economic well-being. DOT estimates show the United States loses $168 SALES OFFICES billion annually from highway congestion, and the nation’s trucking system NORTHEAST: Keith Biondo in 2004 lost 243,032,000 man hours due to traffi c delays. Grane and I agreed (212) 629-1560 • FAX: (212) 629-1565 [email protected] that certain state and local governments, such as Nebraska, understand the WEST/MIDWEST/SOUTHWEST: Harold L. Leddy economic and job creation impact of maintaining and expanding our trans- (847) 446-8764 • FAX: (847) 446-7985 port infrastructure. But many do not. [email protected] Later, at lunch, I had a spirited discussion with some Maersk executives about Marshall Leddy (763) 416-1980 • FAX: (763) 201-4010 the reasons government pays so little attention to transportation infrastructure. [email protected] The Maersk crew and I agreed that many federal, state, and local-level leaders MIDWEST/ECONOMIC DEVELOPMENT: Jim Armstrong seem to suffer from a special type of attention defi cit disorder – their focus is one (815) 334-9945 • FAX: (815) 334-1920 mile wide and one millimeter deep on the evening news’ topic du jour. [email protected] The next day, we all watched the news coverage of the bridge collapse. SOUTHEAST: Gordon H. Harper (404) 350-0057 • FAX: (404) 355-2036 Reports focused fi rst on the personal tragedies, but soon shifted to asking, [email protected] “why did it happen?” and “what do we do now?” The cause of the collapse MOBILE, AL: Peter Muller may have been design-related, neglect-related, or a little of both. But the ques- (251) 343-9308 • FAX: (251) 343-9308 [email protected] tion of what to do next is limited to putting rebuilding on the fast track, and SPECIAL ACCOUNTS: Joseph T. Murphy Jr. trying to diagram alternative routes. (Go to www.inboundlogistics.com/35bridge (203) 254-9595 • FAX: (203) 259-4447 for an aerial view of I-35, showing workarounds are limited.) [email protected] This latest wake-up call has focused attention on the infrastructure issue. SALES MANAGER: Rachael Sprinz (212) 629-1560 • FAX: (212) 629-1565 “U.S. Transportation Secretary Mary Peters and several governors ordered safety [email protected] reviews for thousands of bridges, especially those similar to the steel-deck FREE SUBSCRIPTIONS truss span that collapsed in Minneapolis,” reported USA Today. “New Jersey www.inboundlogistics.com/free Governor Jon Corzine went further, promising evaluations of all 6,400 local, state, and federal bridges in his state, regardless of owner.” Inbound Logistics welcomes comments and submissions. Contact us at 5 Penn Plaza, NY, NY 10001, (212) 629-1560, Some politicians are apparent converts to the transport infrastructure issue. But Fax (212) 629-1565, e-mail: