Toyota Motor Corporation September 24, 2002 0 HiroshiHiroshi OkudaOkuda ChairmanChairman ofof thethe BoardBoard 1 Toyota’sToyota’s PerformancePerformance 2 Toyota’s PerformanceI 10 Years of Dynamic Growth Operating Income Operating income x5x5 * Assigning fiscal 1993 as factor of 100 FY1993 FY1996 FY1999 FY2002 3 Toyota’s PerformanceI Improved Management Efficiency Operating Income Net Sales, Total Assets, and Number of Employees Operating income x5x5 Net sales Total assets Number of employees * Assigning fiscal 1993 as factor of 100 FY1993 FY1996 FY1999 FY2002 4 Toyota’s PerformanceI 2001 Global Sales Sales in Approximately 160 Countries and Regions Around the World Global Unit Sales in 2001 Proportion of 2001 Unit Sales by Region * Including Daihatsu and Hino (Millions(Millions ofof units)units) 5.9 Overseas 3.6 Japan North Domestic Global Share （（33%）） America （（36%）） 10% Europe, Asia 2.3 and Others （（31%）） 5 Toyota’s PerformanceI Our Vision for the Future 2010 Global Vision 15% Global Market Share 15% 10% 2001 Early in the 2010s 6 BrandBrand StrategyStrategy ImprovingImproving BrandBrand ValueValue 7 Toyota’s PerformanceI Unshakable Brand Strength in Domestic Market Japan’s Market Leader (more than 40% market share) Basis of Global Competitiveness : Quality, Cost 2001 Market Share (excluding minivehiclesminivehicles)) 43.3％％ ％ 41.7％％ 42.2％ 42.2％％ 39.4％％ Others （（25.8%）） 38.9％％ 25.8% 38.7％％ 37.3％％ 38.1％％ Toyota 36.5％％ 36.5 （（42.2%）） Toyota’s market share Honda (excluding(excluding minivehicles)minivehicles) （（14.0%）） Toyota’s market share Nissan (including(including minivehicles)minivehicles) （（18.0%）） 1998 1999 2000 2001 2002/1-8 * Figures for 1998 and thereafter include Daihatsu; Figures for 2001 and thereafter include Hino 8 ImprovingII Brand Value North American Strategy : Growth of Product Line-up Youth-oriented vehicles Crossover vehicles Sales Target 2 million units (2003-2004 Planned) (2003-2004 Planned) Large SUVs bbX Luxury vehicles Highlander Small passenger vehicles Tundra SCION Lexus LS430 Lexus RX300 Camry Sequoia Lexus SC430 RankedRanked firstfirst inin 99 ofof 1616 categoriescategories Corolla inin thethe 20022002 IQSIQS survey survey byby J.D.J.D. PowerPower && AssociatesAssociates 9 ImprovingII Brand Value European Strategy : Growth of Product Line-up NewNew AvensisAvensis Sales Target 800 Sales Target 800 (beginning(beginning ofof 2003)2003) thousandthousand unitsunits +αα (2005(2005 Planned)Planned) Yaris: Unit sales 2001: 210,000 vehicles First half of 2002: 120,000 vehicles First half of 2002: 120,000 vehicles Corolla DieselDiesel EnginesEngines D-CATD-CAT Sales to Other Companies (2003(2003 launch)launch) (from 2003) 10 ImprovingII Brand Value Global Cars Countries and regions in 2001 production which vehicle is volume marketed (in thousands) (approximate numbers) 2002 Corolla 140 871 1 million Camry 100 527 units Yaris 140 373 (plan) Hilux 140 302 11 ImprovingII Brand Value Motorsports F1 Competed in races with cars developed completely in-house (from 2002) CART Current leader in manufacturer’s championship 12 StrategyStrategy forfor OptimalOptimal GlobalGlobal ProductionProduction Producing Where Demand Exists 13 Producing WhereIII Demand Exists Expansion of Local Production in North America Expansion of Local Production Stable Growth Production volume (Thousands of units) (yen/dollar) Exchange rate (yen/dollar) 20032003 productionproduction capacitycapacity 265 FromFrom 1.251.25 millionmillion unitsunits toto 1.481.48 million million unitsunits 205 (First(First halfhalf ofof 2002)2002) 175 164 149 164 65 Operating Income in North America (billions(billions ofof yen)yen) 1990 1992 1994 1996 1998 2000 2002 14 Producing WhereIII Demand Exists Expansion of Local Production in Europe (1) Expansion of Local Production and Procurement Cost Reductions U.K.U.K. (TMUK):(TMUK): Common-rail diesel assembly (2003) FranceFrance (TMMF):(TMMF): Increased capacity (150,000 vehicles 180,000 vehicles, 2003) Common rail diesel assembly (2003) PolandPoland (TMMP):(TMMP): Manual transmission production commenced (April 2002) TurkeyTurkey (TMMT):(TMMT): Corolla production, exports to Europe (February 2002) Production volume (Thousands of units) Proportion (%) Local production volume 20032003 productionproduction capacitycapacity Proportion of local production* 500,000500,000 unitsunits (including(including Turkey)Turkey) (First(First halfhalf ofof 2002)2002) 1996 1998 2000 2001 2002 * Proportion of local production = Local production volume / Local unit sales 15 Producing WhereIII Demand Exists Expansion of Local Production in Europe (2) Planned to Introduce Small Entry-Level Passenger Vehicle JointJoint ProductionProduction ofof NewNew ConceptConcept VehicleVehicle withwith PSAPSA Peugeot-CitroënPeugeot-Citroën Establishment of plant in Czech Rep. (TPCA) (Production scheduled to begin in 2005) 100,000 Toyota branded vehicles (planned) Expansion of Polish plant (TMMP) in 2004 Supply engines and transmissions to TPCA 16 Producing WhereIII Demand Exists Expansion of Production Network in Asia Japan Pakistan China Japan Taiwan Thailand Vietnam IndiaIndia Malaysia Philippines Singapore IndonesiaIndonesia 17 Producing WhereIII Demand Exists Major Leap Forward in Toyota’s China Operations Operations in China at present Tianjin: Production of compact passenger vehicles (October 2002) Sichuan: Production of the Coaster (December 2000) + Expansion by cooperative relationship with FAW Medium/large-class luxury sedans: Production of 50,000 units / year (2005) SUV: Production of 10,000 to 20,000 units / year (2003) Minivehicles:* Production of 100,000 units / year (2003) *Sold*Sold underunder thethe DaihatsuDaihatsu brandbrand By around 2010 Total production and sales of 300,000 to 400,000 units / year 18 Producing WhereIII Demand Exists Global Supply Network Network for vehicles Network for engine and other components Production Bases in ASEAN Countries --Toyota Motor Thailand --Toyota-Astra Motor (Indonesia) --Other production bases Toyota South Africa Motors Toyota Argentina S.A. 19 TechnologyTechnology StrategyStrategy Stricter Regulations as a Business Opportunity 20 Stricter Regulations IVas a Business Opportunity Next-Generation Technological Competition as a Business Opportunity The Oil Crisis and Emission Controls Triggered Growth * United States: LEV, ZEV EmissionEmission ControlsControls (NOx)(NOx) andand FuelFuel 3838 timestimes * Europe: 140g/km Consumption Regulations (CO2) Japan: Fuel economy guideline by 2010 Consumption Regulations (CO2) 5.05.0 millionmillion unitsunits Toyota’s Opportunity 4.04.0 millionmillion unitsunits HybridHybrid EmissionEmission ControlsControls FCHVFCHV NewNew Oil Crisis 3.03.0 millionmillion unitsunits Oil Crisis DieselDiesel CatalystCatalyst (D-CAT)(D-CAT) Toyota Group production volume (domestic and overseas) Global production volume 3.33.3 timestimes ** * Assuming a production 19601970 1980 1990 2000 volume of 1 car in 1960 21 Stricter Regulations IVas a Business Opportunity Increased Sales of Hybrid Vehicles 300,000 units / year by UnitsUnits 100,000100,000 around 2005 TotalTotal 100,000100,000 vehiclesvehicles Crown Mild Hybrid 50,00050,000 Estima Hybrid (4WD) GasGas turbineturbine HVHV (1969)(1969) Prius YearYear20012001 22 Stricter Regulations IVas a Business Opportunity Toyota FCHV-4 (1) Independent In-house Development of Total System Including Fuel Cell Stacks Maximum speed 150km/h Cruising range 250km Fuel cell output 90kw Fuel Limited Marketing in 2002 Pure hydrogen 23 Stricter Regulations IVas a Business Opportunity Toyota FCHV-4 (2) Independent In-house Development of Total System Including Fuel Cell Stacks Secondary Air battery compressor High-pressure Motor Motor Power control hydrogen Power control unit control Power control unit unit unit storage tank TOYOTA Air compressor FC Stack Motor TOYOTA FC Stack 24 Stricter Regulations IVas a Business Opportunity The Overall Fuel Efficiency of FCHVs Overall Efficiency “Well-to-Wheel” (%) 0 10 20 30 40 Gasoline engine 14% Gasoline HV 26% High-pressure hydrogen FCV 22% Non-hybrid controlled FCHV 29% Hybrid controlled Further improvement in efficiency FCHV 42% Calculations by Toyota 25 Stricter Regulations IVas a Business Opportunity Toyota’s Environmental Technology Development TheThe UltimateUltimate Eco-CarEco-Car THSTHS-M-M (Crown)(Crown) THS-C (Estima)(Estima) THS-C FCHVFCHV THSTHS (Prius)(Prius) Hybrid Technology LeanLean BurnBurn CNGCNG DieselDiesel DIDI VVTVVT-i-i DD-4-4 EVEV Alternative Diesel Gasoline EV & FCV energy engine engine 26 Stricter Regulations IVas a Business Opportunity Strategy to Encourage Hybrid Popularization and Reduce Costs Toyota-Nissan Tie Up z Agreement of ten years or longer z Toyota to supply hybrid components (transaxle, battery, inverter) z Nissan to install hybrid system in vehicles for U.S. in 2006 z 100,000 units expected within five year of launch z Ongoing discussions of joint development of components 27 Stricter Regulations IVas a Business Opportunity Global New Body Line InnovativeInnovative WeldingWelding ProcessesProcesses HighlyHighly flexibleflexible (1(1 lineline forfor 88 models,models, small-lotsmall-lot toto massmass production)production) InvestmentInvestment reductionreduction NewNew facilities:facilities: 50%50% lessless ModelModel changes:changes: 70%70% lessless (compared(compared withwith formerformer line)line) 28 InnovationInnovation intointo thethe FutureFuture 29 Innovation Vinto the Future Motorization on a Global Scale Expansion of U.S. market Rapid expansion in Eastern/Central