Retail Round-Up Top 10 — US DIY Home Renovators Built Custom Homes A look into the emerging home designers, realtors and stylists who are revitalising the DIY renovation industry in the US Overview – According to NY Now, the US home decor market generates $60 billion in sales annually – a figure boosted by the influence of home decorating TV shows, as well as Pinterest, DIY blogs, and other tools that make it easy for consumers to update their homes – Chip and Joanna Gaines' DIY television show, Fixer Upper, has set a precedent for other design shows, proving the potential for brand development. The Gaines' company, Magnolia Home, 'flips' houses, has an online and local store, a bed and breakfast, bakery, a collection of home goods and a new partnership with Liz Kamarul Listed Sisters Target. The second highest-rated show on cable television in the second quarter of 2017, Fixer Upper has recently been cancelled so the Gaines can focus on developing their brand – Hoping to fill this gap, Trading Spaces, the longtime-running HGTC show from the early 2000s, is relaunching in 2018 to tap into consumer thirst for DIY and home renovation content – On YouTube, a new batch of influencers are building their brands and creating meaningful partnerships, hoping to also capture a share of this fast-growing market Studio McGee Ken & Anita Corsini Red Barn Homes Red Barn Homes Red Barn Homes Red Barn Homes Red Barn Homes Ken (2,000 Instagram followers) and Anita Corsini (5,000), are the hosts of Flip or Flop Atlanta on HGTV, which just began airing season two. They own Red Barn Homes, which they founded in 2005, and have bought and sold more than 600 houses in the Metro Atlanta area. The couple are realtors, designers and carpenters, creating the full package that the Flip or Flop franchise loves. Their focus is on speed, flipping around 100 houses per year. Karen Laine & Mina Starsiak Good Bones Good Bones Good Bones Good Bones Good Bones Karen (8,000 Instagram followers) and Mina (29,000) are the mother/daughter team of HGTV’s Good Bones, in which they renovate and revitalise old homes in Indianapolis. Good Bones just finished its second season, and is one of the top-rated shows on HGTV with more than 13 million viewers. Part of the appeal of this duo is that they don’t come from a real estate or design background, but are committed to restoring historic neighbourhoods. Clint & Kelly Harp Harp Design Co Harp Design Co Harp Design Co Harp Design Co Clint and Kelly Harp, the husband and wife team behind Harp Design Co in Waco, Texas, gained fame by creating custom wood tables and decor on US television series Fixer Upper. Next, the duo are launching a spinoff show on the DIY Network, called Wood Work. Airing in early 2018, the show will follow the couple and their design team, focusing on upcycling and Harp Design Co sustainability, and using reclaimed wood to create custom pieces. Alana Barnett & Lex LeBlanc Listed Sisters Listed Sisters Listed Sisters Listed Sisters Listed Sisters Identical twin sisters Lex (14,000 Instagram followers) and Alana (12,000) are HGTV’s newest duo, hosting the show Listed Sisters. A realtor and designer respectively, they help clients renovate their homes to sell for a premium in Nashville. Like the popular Property Brothers, the sisters appeal to viewers with their sibling wit and connection. They also own Lava Home Design, a full service interior design firm and furniture store in East Nashville. Shea & Syd McGee Studio McGee Studio McGee Studio McGee Studio McGee Studio McGee Shea and Syd McGee run Studio McGee, based in Salt Lake City. They have been gaining popularity at a rapid pace and have been featured in magazines including Vogue Living, Architectural Digest, House Beautiful and more. They have an online shop, 570,000 followers on Instagram, and host a web series on YouTube, House to Home, with 43,000 subscribers. Emily Henderson Emily Henderson Emily Henderson Emily Henderson Los Angeles-based home style expert Emily Henderson is currently Target Home's spokesperson. She is the author of Styled: Secrets for Arranging Rooms, from Tabletops to Bookshelves. Emily was a winner of HGTV’s Design Star and was also the host of HGTV’s Secrets From a Stylist. She operates an online flea market shop and blog, and has 650,000 Emily Henderson followers on Instagram and 27,000 followers on YouTube. Jasmine Roth Built Custom Homes Built Custom Homes Built Custom Homes Built Custom Homes Jasmine Roth owns Built Custom Homes, which builds homes from the ground up in California. She is the host of a new series on HGTV, House to Home, which updates and differentiates cookie-cutter homes in the suburbs and will air in early 2018. Jasmine does everything from design to decorating to construction, and is known for creating distinctive Built Custom Homes tableaus throughout the home, documented on Instagram to 18,000 followers. Alison Victoria Alison Victoria Alison Victoria Alison Victoria Alison Victoria is the host of Kitchen Crashers on DIY Network and HGTV's new Windy City Flip, which follows her as she buys and restores old homes in Chicago. She owns consulting firm Alison Victoria Interiors, has her own line of luxury furniture and helped create the app Design Mine, which enables consumers to build their own design boards, and has 35,000 Alison Victoria followers on Instagram. Kate Albrecht & Joey Zehr Mr Kate Mr Kate Mr Kate Mr Kate Mr Kate Kate and Joey are the couple behind the extremely popular YouTube DIY show Mr Kate’s OMG We’re Coming Over, which has 1.6 million followers. With backgrounds in film production and digital media strategy, they developed Mr Kate, a blog that chronicles their DIY projects. Kate has been featured on OWN’s Home Made Simple and The Nate Berkus Mr Kate Show and was named a Creative Innovator by Condé Nast. Liz Kamarul Liz Kamarul Liz Kamarul Liz Kamarul Liz Kamarul Liz Kamarul is an influencer within the new travel and design trend of renovating RVs (motorhomes). She documents her renovation and travel journeys via Instagram and on her blog. Piggybacking on the tiny houses trend, the RVs allow complete mobility for families and tap into the domestic travel direction. The DIY Network will shortly be releasing a new Liz Kamarul show, Bus Life Ever, which follows the conversion of old school buses into homes. 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